2012 HSMAI Gold Adrian Award Winners - Adrian Awards
2012 HSMAI Gold Adrian Award Winners - Adrian Awards
2012 HSMAI Gold Adrian Award Winners - Adrian Awards
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<strong>2012</strong> <strong>HSMAI</strong> <strong>Gold</strong> <strong>Adrian</strong> <strong>Award</strong> <strong>Winners</strong><br />
Advertising <strong>Winners</strong><br />
Client: American Express Travel<br />
Agency: ISM<br />
Entry Title: American Express Escape Magazine Relaunch<br />
Client: Aston Hotel & Resorts<br />
Agency:<br />
Entry Title: One Million HawaiianMiles Sweepstakes<br />
Client: Aston Hotel & Resorts<br />
Agency:<br />
Entry Title: Travel Agent Property Reference Guide<br />
Client: Brand USA<br />
Agency: Brand USA<br />
Entry Title: Brand USA OOH/Transit Campaign<br />
Client: Canadian Tourism Commission<br />
Agency: DDB Canada / Vancouver; DDB Canada / Tribal Vancouver<br />
Entry Title: Keep Exploring<br />
Client: Canadian Tourism Commission & Ontario Tourism Marketing Partnership<br />
Agency: Navigate in partnership with NBC<br />
Entry Title: Canada: For the Fun of It!<br />
Client: Connecticut Office of Tourism<br />
Agency: Chowder Inc.<br />
Entry Title: still revolutionary launch<br />
Client: Courtyard by Marriott<br />
Agency: mcgarrybowen<br />
Entry Title: Courtyard TV Campaign<br />
Client: Crystal Cruises Inc.<br />
Agency: Vickers Design/Y&R California<br />
Entry Title: Crystal Cruises Worldwide Atlas - 2013/2014
Client: Denihan Hospitality<br />
Agency: MME<br />
Entry Title: (TLC) Comfort Hour<br />
Client: Extended Stay America<br />
Agency: Zimmerman Advertising<br />
Entry Title: <strong>2012</strong> Campaign: The New Way to Stay<br />
Client: Four Seasons Hotel Toronto<br />
Agency: ISM<br />
Entry Title: New Four Seasons Hotel Toronto Announcement Campaign<br />
Client: Four Seasons Hotels and Resorts<br />
Agency: ISM<br />
Entry Title: Four Seasons: World of Wonder<br />
Client: Grand Lucayan Resort, Bahamas<br />
Agency: Tambourine<br />
Entry Title: Take a Little Trip<br />
Client: Hampton Hotels<br />
Agency: Y & R<br />
Entry Title: Hamptonality Leisure & Business TV Ad Series<br />
Client: Hawaii Visitors & Convention Bureau<br />
Agency: MVNP<br />
Entry Title: Living in the Moment Television<br />
Client: Hilton Worldwide<br />
Agency: Publicis Kaplan Thaler<br />
Entry Title: Hilton HHonors<br />
Client: Hilton Worldwide<br />
Agency: Publicis Kaplan Thaler<br />
Entry Title: Hilton HHonors<br />
Client: Hilton Worldwide<br />
Agency: Publicis Kaplan Thaler<br />
Entry Title: Hilton HHonors
Client: Hilton Worldwide<br />
Agency: Publicis Kaplan Thaler<br />
Entry Title: Hilton HHonors<br />
Client: Home2 Suites by Hilton<br />
Agency:<br />
Entry Title: Home2 Suites by Hilton Direct Mail Viewfinder & Booklet<br />
Client: Home2 Suites by Hilton<br />
Agency:<br />
Entry Title: Home2 Suites by Hilton Direct Mail Viewfinder & Booklet<br />
Client: Homewood Suites by Hilton<br />
Agency:<br />
Entry Title: Be at Home.<br />
Client: Homewood Suites by Hilton<br />
Agency:<br />
Entry Title: Homewood Suites by Hilton Property Collateral<br />
Client: InterContinental Hotel Group<br />
Agency: InterContinental Hotel Group<br />
Entry Title: IHG's Holiday Inn London <strong>2012</strong> Sponsorship Campaign<br />
Client: InterContinental Hotels Group<br />
Agency: Ogilvy & Mather Atlanta<br />
Entry Title: InterContinental Hotels Group "Vacation Pay"<br />
Client: Irving Texas CVB<br />
Agency:<br />
Entry Title: "Wondering" Direct Mail Piece - Irving, Texas CVB<br />
Client: Kennedy Space Center Visitor Complex<br />
Agency: MMGY Global<br />
Entry Title: KSC Up-Close Tours, Complete Campaign<br />
Client: Las Vegas Convention and Visitors Authority<br />
Agency: R&R Partners<br />
Entry Title: Prince Harry Campaign
Client: Mandalay Bay Resort and Casino<br />
Agency: RPA<br />
Entry Title: Mandalay Bay Resortist Campaign<br />
Client: Marriott International, Inc.<br />
Agency: Marriott Creative Agency<br />
Entry Title: The JW Marriott Experience - General Manager Conference<br />
Client: MGM Grand Las Vegas<br />
Agency: Cramer-Krasselt<br />
Entry Title: MGM Grand Las Vegas<br />
Client: Micato Safaris<br />
Agency:<br />
Entry Title: <strong>2012</strong>-2013 Consumer Brochure<br />
Client: Micato Safaris<br />
Agency:<br />
Entry Title: <strong>2012</strong>-2013 Trade Brochure<br />
Client: Montana Office of Tourism<br />
Agency: MercuryCSC<br />
Entry Title: Montana: Big, Bold and Everywhere<br />
Client: Montana Office of Tourism<br />
Agency: MercuryCSC<br />
Entry Title: Shaped by Montana<br />
Client: Museum of Fine Arts, St. Petersburg<br />
Agency: Paradise Advertising & Marketing, Inc.<br />
Entry Title: Museum of Fine Arts Poster Campaign<br />
Client: Naples, Marco Island, Everglades CVB<br />
Agency: Paradise Advertising & Marketing, Inc.<br />
Entry Title: Paradise Coast Summer Bucket List Campaign<br />
Client: Naples, Marco Island, Everglades CVB<br />
Agency: Paradise Advertising & Marketing, Inc.<br />
Entry Title: Power of Paradise Meeting Planner Gift
Client: Newfoundland & Labrador Tourism<br />
Agency: Target<br />
Entry Title: <strong>2012</strong> Find Yourself Campaign<br />
Client: Newfoundland & Labrador Tourism<br />
Agency: Target<br />
Entry Title: Find Yourself Television Campaign<br />
Client: Newfoundland & Labrador Tourism<br />
Agency: Target<br />
Entry Title: Iceberg Alley<br />
Client: Renaissance<br />
Agency: Anomaly<br />
Entry Title: Renaissance Live Life to Discover<br />
Client: San Diego Convention & Visitors Bureau<br />
Agency: MeringCarson<br />
Entry Title: Happiness is Calling<br />
Client: Sea Island Company<br />
Agency: The Richards Group<br />
Entry Title: Sea Island Shhh Campaign<br />
Client: The Algonquin Hotel<br />
Agency: Outthink<br />
Entry Title: The Algonquin Hotel Repositioning<br />
Client: The Algonquin Hotel<br />
Agency: Outthink<br />
Entry Title: The Algonquin Hotel Repositioning<br />
Client: The National Conference Center<br />
Agency: Dana Communications<br />
Entry Title: NCC: When Bad Things Happen to Good Planners<br />
Client: The Peabody Orlando<br />
Agency: Fry Hammond Barr<br />
Entry Title: Mobile RFP Lounge Campaign
Client: The Peabody Orlando<br />
Agency: Fry Hammond Barr<br />
Entry Title: Peabody CONNECTS Campaign<br />
Client: The Ritz-Carlton Hotel Company, L.L.C.<br />
Agency: Team One<br />
Entry Title: The Ritz-Carlton, "Let Us Stay With You" Campaign<br />
Client: Travel Alberta<br />
Agency:<br />
Entry Title: (remember to breathe)<br />
Client: Travel Impressions, Ltd.<br />
Agency: Travel Impressions, Ltd.<br />
Entry Title: 31 Days of Giveaways Campaign<br />
Client: Visit St Petersburg/Clearwater<br />
Agency: BVK<br />
Entry Title: Pow Wow <strong>2012</strong><br />
Client: Wyndham Hotel Group<br />
Agency:<br />
Entry Title: Wyndham Rewards & Avengers Campaign
<strong>2012</strong> <strong>HSMAI</strong> <strong>Gold</strong> <strong>Adrian</strong> <strong>Award</strong> <strong>Winners</strong><br />
Digital Marketing <strong>Winners</strong><br />
Client: Affinia Hotels<br />
Agency: Quinn & Co. Public Relations<br />
Entry Title: Affinia Hotels Partners with Boo, The World's Cutest Dog<br />
Client: AMResorts<br />
Agency:<br />
Entry Title: I
Client: Best Western International<br />
Agency:<br />
Entry Title: Best Western Cyber Monday Promotion<br />
Client: Best Western International<br />
Agency: Ideas Collide<br />
Entry Title: BestWesternRoute66.com<br />
Client: Best Western International<br />
Agency: Ideas Collide<br />
Entry Title: NASCAR/Lead Change Twitter Campaign<br />
Client: Best Western International<br />
Agency: Ideas Collide<br />
Entry Title: Travel Trivia<br />
Client: Cabarrus County Convention and Visitors Bureau<br />
Agency: MMGY Global<br />
Entry Title: Cabarrus County Convention and Visitors Bureau Website<br />
Client: Canadian Tourism Commission<br />
Agency: DDB Canada / Vancouver; DDB Canada / Tribal Vancouver<br />
Entry Title: Keep Exploring<br />
Client: Colonial Williamsburg<br />
Agency: MMGY Global<br />
Entry Title: Colonial Williamsburg Website<br />
Client: ConranPR<br />
Agency: ConranPR<br />
Entry Title: ConranPR's Digital News Room<br />
Client: Destination Hotels & Resorts<br />
Agency: air INTEGRATED<br />
Entry Title: Destination Delivers by Destination Hotels & Resorts<br />
Client: Detroit Metro Convention & Visitors Bureau<br />
Agency:<br />
Entry Title: meetdetroit.com
Client: DoubleTree by Hilton<br />
Agency:<br />
Entry Title: The Lorax/DoubleTree by Hilton Campaign<br />
Client: Embassy Suites Hotels, Hilton Worldwide<br />
Agency: BBDO and iStrategy Labs<br />
Entry Title: "366 Days of More" Promotional Campaign<br />
Client: Emirates<br />
Agency: ISM<br />
Entry Title: Emirates Digital Elevator Series<br />
Client: Expedia Media Solutions<br />
Agency:<br />
Entry Title: Expedia Facebook FriendTrips Campaign<br />
Client: Explore Minnesota Tourism<br />
Agency: BarkleyREI<br />
Entry Title: Active Minnesota Mobile Application<br />
Client: Fairmont Raffles Hotels International<br />
Agency:<br />
Entry Title: What's Your Vacation Style?<br />
Client: Great Wolf Resorts, Inc.<br />
Agency:<br />
Entry Title: Behind the Howl Blog<br />
Client: Grupo Velas Hotels & Resorts<br />
Agency: Milestone Internet Marketing, Inc.<br />
Entry Title: Velas Weddings Search & Social Media Campaign<br />
Client: Hampton Hotels<br />
Agency: iCrossing<br />
Entry Title: Hamptonality Moments<br />
Client: Hilton<br />
Agency: iProspect<br />
Entry Title: iProspect and Hilton Worlwide: Big Vision and Flawless Execution on<br />
Centralized and Collaborative
Client: Hilton HHonors<br />
Agency: Edelman<br />
Entry Title: Hilton HHonors & Waldorf Astoria Hotels & Resorts <strong>2012</strong> Sundance Film<br />
Festival Reporter Contest<br />
Client: Hilton HHonors<br />
Agency: Edelman<br />
Entry Title: Hilton HHonors Any Weekend, Anywhere Flash Sale<br />
Client: Hilton HHonors<br />
Agency: Edelman<br />
Entry Title: Hilton HHonors Any Weekend, Anywhere Flash Sale<br />
Client: Hilton HHonors<br />
Agency: Edelman<br />
Entry Title: Hilton HHonors Global Social Treasure Hunt<br />
Client: Hilton Malta<br />
Agency: TravelClick, Inc.<br />
Entry Title: Hilton Malta Grand Summer Contest - Scratch & Win<br />
Client: Home2 Suites by Hilton<br />
Agency:<br />
Entry Title: Home2 Suites by Hilton Birthday Celebration Photo Contest Campaign<br />
Client: IHG (InterContinental Hotels Group)<br />
Agency:<br />
Entry Title: IHG Priority Club Rewards Summer Campaign - Mobile<br />
Client: InterContinental Hotels Group<br />
Agency: Ogilvy & Mather Atlanta<br />
Entry Title: InterContinental Hotels Group "Crack the Case"<br />
Client: Loudoun Convention & Visitors Association<br />
Agency: Jennifer Barbee, Inc.<br />
Entry Title: Loudoun County Civil War Giveaway<br />
Client: Macon County Convention and Visitors Bureau<br />
Agency: Simpleview, Inc.<br />
Entry Title: Macon County Convention and Visitors Bureau Website
Client: Marriott International<br />
Agency: Beeby Clark + Meyler<br />
Entry Title: Marriott App Launch<br />
Client: Memphis CVB<br />
Agency: Miles<br />
Entry Title: MemphisTravel.com<br />
Client: Mohegan Sun<br />
Agency: People Ideas & Culture<br />
Entry Title: Shine 360º<br />
Client: Montana Office of Tourism<br />
Agency: MercuryCSC<br />
Entry Title: 100% Organic Social Media Community<br />
Client: Napa Valley Destination Council<br />
Agency: Burghardt+Doré Advertising, Inc.<br />
Entry Title: VisitNapaValley.com - Official Website<br />
Client: Nassau Paradise Island Promotion Board<br />
Agency: Net Conversion<br />
Entry Title: Fall 2011 Online Video Campaign<br />
Client: New Orleans Tourism and Marketing Corporation<br />
Agency: FSC Interactive<br />
Entry Title: Christmas New Orleans Style<br />
Client: New Orleans Tourism and Marketing Corporation<br />
Agency: FSC Interactive<br />
Entry Title: GoNOLA<br />
Client: Newfoundland & Labrador Tourism<br />
Agency: Target<br />
Entry Title: Out of Office<br />
Client: Outer Banks Visitors Bureau<br />
Agency: MMGY Global<br />
Entry Title: Spark Your Summer Facebook Sweepstakes
Client: Pocono Mountains Visitors Bureau<br />
Agency:<br />
Entry Title: Pocono Mountains Live Camera Integration<br />
Client: Pure Michigan<br />
Agency: Weber Shandwick<br />
Entry Title: Pure Michigan and Travel Wisconsin Team Up for Great Mitten Debate<br />
Client: Red Roof<br />
Agency: Interactive Sites, Inc<br />
Entry Title: RedRoof.com Website<br />
Client: Renaissance<br />
Agency: Anomaly<br />
Entry Title: Renaissance Live Life to Discover<br />
Client: Renaissance<br />
Agency: Anomaly<br />
Entry Title: Renaissance Live Life to Discover<br />
Client: Sabre Hospitality Solutions<br />
Agency:<br />
Entry Title: Millenium - We Love Agents<br />
Client: Seminole County CVB<br />
Agency: Paradise Advertising & Marketing, Inc.<br />
Entry Title: Seminole County Real Good Fun Web Ad<br />
Client: Seminole County CVB<br />
Agency: Paradise Advertising & Marketing, Inc.<br />
Entry Title: Wild Side of Orlando Web Ad<br />
Client: Seminole County CVB<br />
Agency: Paradise Advertising & Marketing, Inc.<br />
Entry Title: Wild Side of Orlando Web Ad Campaign<br />
Client: Shell Vacations Hospitality<br />
Agency: HeBS Digital<br />
Entry Title: Shell Vacations Hospitality Black Friday Travel Sale
Client: Sonoma County Tourism<br />
Agency:<br />
Entry Title: Inside Sonoma<br />
Client: South African Tourism<br />
Agency:<br />
Entry Title: #VisitSouthAfrica<br />
Client: St. Louis Convention & Visitors Commission<br />
Agency: Hoffman-Lewis Advertising<br />
Entry Title: Kidnapped Chicagoan <strong>2012</strong><br />
Client: St. Louis Convention & Visitors Commission<br />
Agency: Hoffman-Lewis Advertising<br />
Entry Title: The Meeting Guru<br />
Client: Starwood Hotels & Resorts Worldwide<br />
Agency: Middleton & Gendron, Inc.<br />
Entry Title: "Friendship Goes Social" at Four Points<br />
Client: Terranea Resort<br />
Agency: MMGY Global<br />
Entry Title: Klout Perks Social Media Influencer Campaign<br />
Client: The Broadmoor<br />
Agency: Vladimir Jones<br />
Entry Title: Broadmoor.com<br />
Client: The Ritz-Carlton Resorts of Naples<br />
Agency:<br />
Entry Title: The Ritz-Carlton Resorts of Naples Facebook Page<br />
Client: The Signature at MGM Grand<br />
Agency: TravelClick, Inc.<br />
Entry Title: The Signature at MGM Grand - March-December <strong>2012</strong> GDS Promotion<br />
Client: The Walt Disney Family Museum<br />
Agency: 300FeetOut<br />
Entry Title: The Walt Disney Family Museum
Client: Times Square Alliance<br />
Agency: BarkleyREI<br />
Entry Title: TimesSquareNYC.org<br />
Client: Tourism Vancouver<br />
Agency: smashLAB<br />
Entry Title: Visit Vancouver iPad App<br />
Client: Utah Office of Tourism<br />
Agency: Simpleview, Inc.<br />
Entry Title: Utah Office of Tourism Website<br />
Client: Virginia is for Lovers<br />
Agency: Virginia Tourism Corporation<br />
Entry Title: Share the LOVE, Be One in a Million<br />
Client: Visit Britain<br />
Agency: travAlliancemedia<br />
Entry Title: Great Britain Travel Pulse Video Series<br />
Client: Visit California<br />
Agency: Convince & Convert<br />
Entry Title: Facebook Milestone Moments<br />
Client: Visit Orlando<br />
Agency:<br />
Entry Title: VisitOrlando.com Re-Launch<br />
Client: Wyndham Hotel Group<br />
Agency:<br />
Entry Title: Wyndham Hotel Group - Mobile Websites and Apps<br />
Client: Wyndham Hotel Group<br />
Agency: Gloto Corp.<br />
Entry Title: Wyndham Rewards "Hero Hotels Assemble" Microsite<br />
Client: Wyndham Hotel Group<br />
Agency: Acxiom Digital<br />
Entry Title: Wyndham Rewards 'Gift Me' Email Series
Client: Wyoming Office of Tourism<br />
Agency: MMGY Global<br />
Entry Title: Wyoming Office of Tourism Website
<strong>2012</strong> <strong>HSMAI</strong> <strong>Gold</strong> <strong>Adrian</strong> <strong>Award</strong> <strong>Winners</strong><br />
Public Relations <strong>Winners</strong><br />
Client: Abercrombie & Kent<br />
Agency: Laura Davidson Public Relations<br />
Entry Title: A&K Has Your Travel Wish List and Always Knows What's Next<br />
Client: Affinia Hotels<br />
Agency: Quinn & Co. Public Relations<br />
Entry Title: Affinia Hotels Tender Loving Comfort® Campaign<br />
Client: Affinia Hotels<br />
Agency: Quinn & Co. Public Relations<br />
Entry Title: Affinia Hotels' TLC Training Featured as Most Popular Story on<br />
USAToday.com<br />
Client: Affinia Hotels<br />
Agency: Quinn & Co. Public Relations<br />
Entry Title: Affinia Hotels' TLC Training Featured on FOX Business Live<br />
Client: AKA<br />
Agency: Quinn & Co. Public Relations<br />
Entry Title: AKA Lands NYT Feature in Wealth Section<br />
Client: Alisal Guest Ranch and Resort<br />
Agency: Wagstaff Worldwide<br />
Entry Title: BBQ Bootcamp<br />
Client: American Express<br />
Agency: Lou Hammond & Associates<br />
Entry Title: American Express Travel - Nextpedition<br />
Client: American Queen Steamboat Company<br />
Agency: Lou Hammond & Associates<br />
Entry Title: American Queen Steamboat Co - Launch
Client: American Queen Steamboat Company<br />
Agency: Lou Hammond & Associates<br />
Entry Title: American Queen Steamboat Co - Miami Herald<br />
Client: American Queen Steamboat Company<br />
Agency: Lou Hammond & Associates<br />
Entry Title: American Queen Steamboat Co - USA Today<br />
Client: Atlantic City CVA<br />
Agency: Lou Hammond & Associates<br />
Entry Title: Atlantic City CVA - New York Times<br />
Client: Bahamas Ministry of Tourism<br />
Agency: Weber Shandwick<br />
Entry Title: Kathie Lee & Hoda Prove Why It Is Better In The Bahamas<br />
Client: Bermuda Department of Tourism<br />
Agency: Lou Hammond & Associates<br />
Entry Title: Bermuda Dept of Tourism - The Bachelorette<br />
Client: Best Western International<br />
Agency: Allison+Partners<br />
Entry Title: CNBC: I Care Clean<br />
Client: Best Western International<br />
Agency: Allison+Partners<br />
Entry Title: CNN International: Iraq Groundbreaking<br />
Client: Best Western International<br />
Agency: Allison+Partners<br />
Entry Title: CNN.com: I Care Clean<br />
Client: Best Western International<br />
Agency: Allison+Partners<br />
Entry Title: Hotel Business: Difference Maker<br />
Client: Best Western International<br />
Agency: Allison+Partners<br />
Entry Title: I Care Clean Launch
Client: Best Western International<br />
Agency: Allison+Partners<br />
Entry Title: USA Today: Facebook Booking<br />
Client: Best Western International<br />
Agency: Allison+Partners<br />
Entry Title: USA Today: I Care Clean<br />
Client: Changi Airport Group<br />
Agency: M. Silver Associates<br />
Entry Title: Richard Quest, CNN Business Traveller Featuring Singapore's Changi<br />
Airport<br />
Client: Colorado Tourism Office<br />
Agency: MMGY Global<br />
Entry Title: Colorado <strong>2012</strong> Wildfire Crisis Response<br />
Client: Colorado Tourism Office<br />
Agency: MMGY Global<br />
Entry Title: The New York Times, "Casting in Colorado, Away From the Crowds."<br />
Client: Cooperstown, New York<br />
Agency: Nancy J. Friedman Public Relations, Inc.<br />
Entry Title: National Baseball Hall of Fame Hits it Out of (Fenway) Park<br />
Client: Cooperstown, New York<br />
Agency: Nancy J. Friedman Public Relations, Inc.<br />
Entry Title: Prying into Prior's Life at the Fenimore<br />
Client: Cooperstown, New York<br />
Agency: Nancy J. Friedman Public Relations, Inc.<br />
Entry Title: Ten Great Strikes at the Old Ball Game<br />
Client: Curacao Tourist Board<br />
Agency: Hill + Knowlton/Samcor<br />
Entry Title: ABC's The Bachelorette<br />
Client: Destination Quebec<br />
Agency: DQMPR<br />
Entry Title: Nylon Guys, Street Style Montreal
Client: Destination Quebec<br />
Agency: DQMPR<br />
Entry Title: Saddle to Table. Bicycling Magazine<br />
Client: Destination Quebec<br />
Agency: DQMPR<br />
Entry Title: The Five-Point Weekend Escape Plan: Embrace Winter in Cantons-de-<br />
L'Est<br />
Client: Destination Québec<br />
Agency: DQMPR<br />
Entry Title: "Fresh, Local & French: Québec Cooking Heats Up"<br />
Client: DoubleTree By Hilton<br />
Agency: Ketchum<br />
Entry Title: DoubleTree by Hilton's Little Things Project Brightens Travel Experience<br />
Nationwide<br />
Client: Downsize Fitness<br />
Agency: Zapwater Communications, Inc.<br />
Entry Title: Downsizing the Obesity Epidemic<br />
Client: EL AL Israel Airlines<br />
Agency: Quinn & Co. Public Relations<br />
Entry Title: The Wall Street Journal Feature "Taking A Bite Out of Purim"<br />
Client: Embassy Suites Hotels<br />
Agency: Emanate<br />
Entry Title: Embassy Suites Hotels: One of Parents' 10 Best Hotel Chains for Families<br />
Client: Extraordinary Journeys Africa<br />
Agency: DQMPR<br />
Entry Title: Extraordinary Journeys Africa<br />
Client: Extraordinary Journeys Africa<br />
Agency: DQMPR<br />
Entry Title: Lions, Leopards and Luxury.
Client: Great Wolf Resorts, Inc.<br />
Agency: Fleishman-Hillard<br />
Entry Title: Life-size Gingerbread House Experience - Snowland 2011<br />
Client: Greater Fort Lauderdale Convention & Visitors Bureau<br />
Agency: M. Silver Associates<br />
Entry Title: Defrost Your Swimsuit<br />
Client: Greater Fort Lauderdale Convention and Visitors Bureau<br />
Agency: M. Silver Associates<br />
Entry Title: Defrost Your Swimsuit<br />
Client: Greaves Tours<br />
Agency: Strategic Vision<br />
Entry Title: Greaves Tours/Departures Magazine Story<br />
Client: Hampton Hotels<br />
Agency: Edelman<br />
Entry Title: Launch of Hamptonality<br />
Client: Hampton Hotels<br />
Agency: Edelman<br />
Entry Title: Launch of Hamptonality<br />
Client: Harith Productions<br />
Agency: Lisa Herbst<br />
Entry Title: Launch of Eco Serendib Villa and Spa on St. John<br />
Client: Hawaii Visitors and Convention Bureau<br />
Agency: McNeil Wilson Communications/Anthology Marketing Group<br />
Entry Title: Hawaii's Culinary Evolution<br />
Client: Hilton Frankfurt Airport<br />
Agency:<br />
Entry Title: Hotel opening, Launch and PR Campaign<br />
Client: Hilton Head Island Chamber of Commerce<br />
Agency: Weber Shandwick<br />
Entry Title: Hilton Head Island: PGA Players' Favorite
Client: Hilton Hotels & Resorts<br />
Agency:<br />
Entry Title: China Business Review (the magazine of The US-China Business Council),<br />
January-March <strong>2012</strong><br />
Client: Hilton Hotels & Resorts<br />
Agency:<br />
Entry Title: Hilton Global Media Center<br />
Client: Hilton Hotels & Resorts<br />
Agency:<br />
Entry Title: Hilton Huanying<br />
Client: Hilton Hotels & Resorts<br />
Agency:<br />
Entry Title: HOTELS (March <strong>2012</strong>)<br />
Client: Hilton Hotels & Resorts<br />
Agency:<br />
Entry Title: Stay Hilton. Go Out.<br />
Client: Hilton Hotels & Resorts<br />
Agency:<br />
Entry Title: Travel + Leisure (November 2011)<br />
Client: Holliday Companies<br />
Agency: Lou Hammond & Associates<br />
Entry Title: Holliday Companies - MSNBC/Reuters<br />
Client: Homewood Suites by Hilton<br />
Agency: rbb Public Relations<br />
Entry Title: Homewood Suites and rbb Public Relations - Books for Kids Phoenix<br />
Opening - Arizona Republic<br />
Client: Homewood Suites by Hilton<br />
Agency: rbb Public Relations<br />
Entry Title: Homewood Suites and rbb Public Relations - Generation 9 Prototype
Client: Homewood Suites by Hilton<br />
Agency:<br />
Entry Title: Homewood Suites by Hilton Extended Stay Café Newsletter<br />
Client: Homewood Suites by Hilton<br />
Agency:<br />
Entry Title: iamsales<br />
Client: Hyatt Regency Atlanta<br />
Agency: Hawkins International Public Relations<br />
Entry Title: Hyatt Regency Atlanta Soars With $65 Million Renovation<br />
Client: IBEROSTAR Hotels & Resorts<br />
Agency: Edelman<br />
Entry Title: IBEROSTAR Cancun Grand Opening with Global Brand Ambassador<br />
Antonio Banderas<br />
Client: IHG<br />
Agency:<br />
Entry Title: Crowne Plaza Marry Me 11.11.11<br />
Client: IHG<br />
Agency:<br />
Entry Title: Crowne Plaza Marry Me 11.11.11<br />
Client: IHG<br />
Agency:<br />
Entry Title: How Holiday Inn Changed the Way We Travel<br />
Client: IHG<br />
Agency:<br />
Entry Title: Hualuxe Hotels & Resorts Brand Launch<br />
Client: IHG<br />
Agency:<br />
Entry Title: IHG Launches EVEN Hotels as First Mainstream Hotel Brand Focused on<br />
Wellness
Client: IHG<br />
Agency:<br />
Entry Title: IHG Launches InterContinental Alliance Resorts with The Venetian and<br />
The Palazzo<br />
Client: International Festival of Arts & Ideas<br />
Agency: Lou Hammond & Associates<br />
Entry Title: Intl Festival of Arts & Ideas - Launch<br />
Client: Irving Texas CVB<br />
Agency:<br />
Entry Title: ICC Attendance-Building - Irving, Texas<br />
Client: Irving Texas CVB<br />
Agency:<br />
Entry Title: Texas Highways Feature - Irving, Texas<br />
Client: JW Marriott Cancun Resort & Spa<br />
Agency: Diamond Public Relations<br />
Entry Title: JW Marriott Cancun Resort & Spa - FOX News "Beaches Not Bullets"<br />
Client: Lake Geneva Region Tourist Office<br />
Agency: ConranPR<br />
Entry Title: "The Shores of Romance and Scandal" in The New York Times<br />
Client: Las Vegas Convention and Visitors Authority<br />
Agency: R&R Partners<br />
Entry Title: Ali 70th from Las Vegas - Event<br />
Client: Montage Beverly Hills<br />
Agency: M Booth<br />
Entry Title: Television: Access Hollywood Live<br />
Client: Namibia Tourism Board<br />
Agency:<br />
Entry Title: Departures: Under Namibian Skies<br />
Client: Native Hawaiian Hospitality Association<br />
Agency: Olomana Loomis ISC<br />
Entry Title: Ho'okipa Learning Center Launch
Client: New Mexico Tourism Department<br />
Agency: Tucker & Associates<br />
Entry Title: New Mexico True - Digital News Release<br />
Client: New York State's Division of Tourism, I LOVE NEW YORK<br />
Agency: M. Silver Associates<br />
Entry Title: The New York Times - "Next Stop, Modern Presidency"<br />
Client: New York's Hotel Pennsylvania<br />
Agency: LMA Communications Inc.<br />
Entry Title: Becoming a Five-Paw Hotel for the Westminster Dog Show<br />
Client: Nicaraguan Tourism Board<br />
Agency: Murphy O'Brien<br />
Entry Title: Making Nicaragua a Household Word -- Part Two<br />
Client: North Carolina Division of Tourism, Film & Sports Development<br />
Agency: Development Counsellors International & Luquire George Andrews<br />
Entry Title: North Carolina Hunger Games Film Tourism Promotion<br />
Client: Oceania Cruises<br />
Agency: Redpoint Marketing PR, inc.<br />
Entry Title: Oceania Cruises - Wall Street Journal Feature<br />
Client: Oetker Collection<br />
Agency: Lou Hammond & Associates<br />
Entry Title: Oetker Collection - Palais Namaskar Hotel Launch<br />
Client: Omni Bedford Springs Resort & Spa<br />
Agency: Hawkins International Public Relations<br />
Entry Title: Historic Omni Bedford Springs Resort & Spa Garners Eight-Page Martha<br />
Stewart Living Feature<br />
Client: Omni Hotels & Resorts<br />
Agency:<br />
Entry Title: Take in the Art at the Omni Dallas Hotel
Client: Omni Hotels & Resorts<br />
Agency:<br />
Entry Title: Teens Connect at Omni Hotels & Resorts<br />
Client: Panama City Beach Convention and Visitors Bureau<br />
Agency:<br />
Entry Title: "UNwineD in Panama City Beach"<br />
Client: Park City Chamber/Convention and Visitors Bureau<br />
Agency: Development Counsellors International<br />
Entry Title: New York Times: 36 Hours in Park City article<br />
Client: Phulay Bay, A Ritz-Carlton Reserve<br />
Agency: Parasol<br />
Entry Title: Unveiling a Secluded Paradise: Phulay Bay, A Ritz-Carlton Reserve<br />
Client: Pure Michigan<br />
Agency: Weber Shandwick<br />
Entry Title: Just Back: Detroit<br />
Client: Radisson Blu Aqua Hotel, Chicago<br />
Agency: Wagstaff Worldwide<br />
Entry Title: North American Launch of the Radisson Blu Brand<br />
Client: Red Roof Inn<br />
Agency: Hill + Knowlton/Samcor<br />
Entry Title: Rediscover America, Red Roof Summer <strong>2012</strong><br />
Client: Regent Seven Seas Cruises<br />
Agency: Redpoint Marketing PR, inc.<br />
Entry Title: Regent Seven Seas Cruises - Luxury Travel Advisor Cover Story<br />
Client: Restaurant Kelly Liken<br />
Agency: Wagstaff Worldwide<br />
Entry Title: A Cowboy Cookout at 10,000 Feet<br />
Client: Revel Entertainment<br />
Agency: Weber Shandwick<br />
Entry Title: A Shore Bet: The Launch of Revel
Client: Revel Entertainment<br />
Agency: Weber Shandwick<br />
Entry Title: Fast Company 'Atlantic City Dreaming'<br />
Client: Ripley's Believe It or Not! Times Square<br />
Agency: Redpoint Marketing PR, inc.<br />
Entry Title: Ripley's - Dr. Oz "Weird or Worried?" Segment<br />
Client: Royal Caribbean International<br />
Agency: Weber Shandwick<br />
Entry Title: The Sea is Calling: Global Brand Campaign Launch<br />
Client: San Diego Convention & Visitors Bureau<br />
Agency:<br />
Entry Title: British Airways Campaign<br />
Client: Scandic Hotels<br />
Agency: Concept Communication/Isobar Norway<br />
Entry Title: Scandic Vulkan - Public Relations - New Opening/Launch<br />
Client: Simon Pearce<br />
Agency: Redpoint Marketing PR, inc.<br />
Entry Title: Crisis Recovery: Reopening of the Simon Pearce Mill After Hurricane<br />
Irene Closure<br />
Client: Singapore Airlines<br />
Agency: Weber Shandwick<br />
Entry Title: Culinary Flights of Fancy<br />
Client: Singapore Airlines<br />
Agency: Weber Shandwick<br />
Entry Title: Singapore Airlines A380 Launches at JFK<br />
Client: Singapore Tourism Board<br />
Agency: M. Silver Associates<br />
Entry Title: "A Ritual for Starting the Day in Singapore"<br />
Client: Singita<br />
Agency: Imagine Communications<br />
Entry Title: Singita's Marlon Du Toit Promotes Conservation in Africa
Client: Sonoma County Tourism<br />
Agency: Lou Hammond & Associates<br />
Entry Title: Sonoma County - Washington Flyer<br />
Client: Sonoma County Tourism<br />
Agency: Lou Hammond & Associates<br />
Entry Title: Sonoma County - Wine & Beyond<br />
Client: Spice Island Beach Resort<br />
Agency: KTCpr<br />
Entry Title: Spice Island Beach Resort - Black Enterprise Feature<br />
Client: The Beaches of Fort Myers & Sanibel<br />
Agency: MMGY Global<br />
Entry Title: Sanibel Island - Seashell Hunter's Paradise<br />
Client: The Beaches of Fort Myers & Sanibel<br />
Agency: MMGY Global<br />
Entry Title: The Sinking of the USS Mohawk off the Coast of Sanibel Island Creates<br />
the First Veterans Memorial Reef by a US Warship<br />
Client: The Carolina Inn<br />
Agency: Martin Armes Communications<br />
Entry Title: The Carolina Inn: Our State Magazine<br />
Client: The Luxury Collection Hotels & Resorts/Starwood<br />
Agency: BPCM<br />
Entry Title: The Luxury Collection Launches "HERE," a Short Film<br />
Client: THE OUT NYC<br />
Agency: Nancy J. Friedman Public Relations, Inc.<br />
Entry Title: It's a Nice Day for a Gay Wedding: Increasing Weddings Business with<br />
Feature Coverage<br />
Client: THE OUT NYC<br />
Agency: Nancy J. Friedman Public Relations, Inc.<br />
Entry Title: OUT and Loud: Chelsea Handler Loves THE OUT NYC More Than Vodka
Client: THE OUT NYC<br />
Agency: Nancy J. Friedman Public Relations, Inc.<br />
Entry Title: OUT and Proud: THE OUT NYC Innovates with New Concept for LGBT<br />
Tourism<br />
Client: THE OUT NYC<br />
Agency: Nancy J. Friedman Public Relations, Inc.<br />
Entry Title: What's Cookin' at KTCHN? New Hotel Eatery Gives Manhattan a Mouthful<br />
Client: The Waldorf Astoria New York<br />
Agency: Quinn & Co. Public Relations<br />
Entry Title: Media Buzzes Far and Wide about Waldorf Astoria New York's Beehives<br />
Client: Tourism Authoirty of Thailand<br />
Agency: Lou Hammond & Associates<br />
Entry Title: Tourism Authority of Thailand - Wall Street Journal<br />
Client: Tourism Toronto<br />
Agency: Development Counsellors International<br />
Entry Title: NBC Today Show - Launching CN Tower's Edgewalk<br />
Client: Turkish Culture and Tourist Office<br />
Agency: M. Silver Associates<br />
Entry Title: Hemispheres, "Three Perfect Days in Istanbul"<br />
Client: Turkish Culture and Tourist Office<br />
Agency: M. Silver Associates<br />
Entry Title: The Wall Street Journal, "Take a Clean Break in Istanbul"<br />
Client: U.S. Virgin Islands<br />
Agency: M Booth<br />
Entry Title: Labor of Love<br />
Client: U.S. Virgin Islands<br />
Agency: M Booth<br />
Entry Title: USVI Takes Over Philadelphia<br />
Client: USTOA<br />
Agency: Redpoint Marketing PR, inc.<br />
Entry Title: Transitioning a Leading Trade Association from B2B to B2C
Client: Visit California<br />
Agency: Development Counsellors International<br />
Entry Title: Travel + Leisure: Desert Highs feature article<br />
Client: VisitScotland<br />
Agency: Laura Davidson Public Relations<br />
Entry Title: The Land that Inspired Disney-Pixar's Brave...Scotland<br />
Client: World Wings International, Inc.<br />
Agency: Anne Sweeney Public Relations<br />
Entry Title: The Real Women of Pan Am<br />
Client: Wyndham Hotel Group<br />
Agency:<br />
Entry Title: Howard Johnson's Don Draper Promotion<br />
Client: Wyndham Hotel Group<br />
Agency: Formula PR<br />
Entry Title: North American Launch of TRYP by Wyndham Hotel Brand
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