Trailer Festival Winnerslist_2010 - EEOFE

DESIGN · PROMOTION · MARKETING > TV · FILM · RADIO · INTERNET · MOBILE · GAMES · EVENTS
2nd International
Eyes & Ears Trailer Festival
Jury statements on prize winners
Image
Lead-in
RTL CREATION: RTL – June Screening 2009
The opener for the 'RTL – June Screening' shows everything that RTL has to offer: superstars, show
heroes, enthralling TV movies, exciting sports events and big show events. A lead-in could not be any
more gripping and emotional than this, regardless of whether the show is about a farmer looking for a
wife, an inconspicuous man turning into a great talent or exploding cars flying in the air.
Creative Team: Eva Deutinger, Project Manager RTL CREATION; Björn Klimek, Creative Director
RTL CREATION; Anke Schäferkordt, Managing Director RTL
Promotion Spot
ProSiebenSat.1 Creative Solutions: ProSieben – Bodies 3.0
Sexy, charming and entertaining - in short, Robbie Williams! What more could a woman want? And
then with three models... The show’s star and brand are combined exactly in the entertainment style of
ProSieben. So that men get their money’s worth, there are three sexy ladies standing at Robbie’s side.
This is in keeping with the channel’s motto, 'We love to entertain you!'
Creative Team: Ute Deutschmann, Producer ProSiebenSat.1 Creative Solutions; Rudy Hoeppe,
Creative Director ProSiebenSat.1 Creative Solutions; Markan Karajica, Head of ProSiebenSat.1
Creative Solutions; Alex Krause, Head of Design & Direction ProSiebenSat.1 Creative Solutions;
Richard Schweiger, Head of Creation ProSiebenSat.1 Creative Solutions; Thorsten Pütsch, Head of
Marketing ProSieben; Pablo Bach, Effects Liga 01
13TH STREET: Badezimmer
13TH STREET remains true to its motto and has a real command of 'The high art of Thrill.' The image
spot called 'Bathroom' does not show the usual horror clichés, but rather lets viewers make up their
own scary pictures in their heads. A harmless scene in a bathroom is not very idyllic anymore after a
few seconds of watching this shot. With a few, but effective cinematic tricks an eerie atmosphere full of
suspense is created. The only thing that is 'for sure' here is the promise of a sure-as-death thrill in
13TH STREET!
Creative Team: Elmar Krick, Head of On-Air NBC UNIVERSAL Global Networks Deutschland; Felix
von Mengden, Senior Marketing Manager NBC UNIVERSAL Global Networks Deutschland; Peter
Gocht, Creative Director Jung von Matt/Spree; Franzis Heusel, Customer Consultant Jung von
Matt/Spree; Christian Kroll, Creative Director Jung von Matt/Spree; Cristiane Dressler, Executive
Producer Radical Media; Sebastian Strasser, Director Radical Media
1

Promotion Campaign
WDR: Ein Stück Heimat
In a documentary style, the WDR TV station broadcasts a show about the region and its people from
its broadcasting area. People from the state of North Rhine-Westphalia tell viewers what they consider
to be typical of their home state. The WDR’s 'A piece of home' is also undoubtedly for people who do
not come from the North Rhine-Westphalian region.
Creative Team: Heinz-Peter Brück, Director WDR; Frank Hlawitschka, Camera WDR; Bernd Pick,
Editor WDR; Karin Sarholz, Head of Programme Design & Multimedia Programme Group WDR;
Michael Worringen, Head of Presentation & Programme Design FS WDR
DMAX: Weil Männer keine Frauen sind
The television station for men remains true to its colours. Women and their female traits are the hook
for this promotion campaign. But DMAX would not be DMAX, if there was not more to it than just this –
namely that men are completely different than their better halves. Of course, the TV station considers
men to be the greatest people in the world who are looking for fun, adventure and action. And they get
all of this at DMAX. 'Precisely because men are not women.'
Creative Team: Eike Immisch, Head of Marketing & On-Air Promotion Discovery Networks Germany;
Philip Wolfarth, Executive Promotion Producer Discovery Networks Germany; Emanuel Cojocaru,
Creative BDA München; Karin Furtmeier, Managing Director BDA München; Ron Glavas, Production
Manager BDA München; Astrid Nowak, Designer BDA München; Sebastian Pforr, Creative BDA
München; Hanne Wiesener, Senior Creative/Head of On-Air Promotion BDA München
Interactive & Online Promotion
ProSiebenSat.1 Creative Solutions: 7 Games – Bodybuilder
The online promotion for 7 Games follows the claim, 'Everybody needs somebody to play with.'
ProSiebenSat.1 Creative Solutions alienates a well-known internet video of the bodybuilder
performance from Samir Bannout, who took the Mr. Olympia throne from Arnold Schwarzenegger in
1983. The new video is a synchronised re-enactment with a scene with an out-of-shape man who is
blond, skinny, and pale. Both images of the bodies were combined and placed on youtube. The result
is that the video has the right location in the web, the right content and speaks to the target audience
in the right way. Who could still possibly want to be a brawny hero, when the average nerd gets at
least the same amount of attention?
Creative Team: Andreas Brunsch, Head of Online ProSiebenSat.1 Creative Solutions; Cornelia
Gramelsberger, On-Air-Designer ProSiebenSat.1 Creative Solutions; Richard Schweiger, Head of
Creation ProSiebenSat.1 Creative Solutions; Gunther Schiblhut, Marketing Manager 7 Games
ProSiebenSat.1 Creative Solutions: ProSieben – Ich klick TV
How can the online service of a television station be successfully promoted without showing the typical
screenshots of the website? ProSiebenSat.1 Creative Solutions shows you how: a research institute
which puts subjects through a reaction test with the help of a film clip. The atmosphere is conservative,
fusty and antiquated and has the 80s style of the former GDR. After the film clip one of the subjects
asks if he could see the clip again. The conductor of the test answers in a cold, strict and decisive
voice, “No!” That surely would not happen to one of the test subjects on prosieben.de, because here
viewers can watch theirs favourite shows when ever they want – following the motto: 'I click TV'.
Creative Team: Rudy Hoeppe, Creative Director ProSiebenSat.1 Creative Solutions; Werner
Wasmayr, Project Manager ProSiebenSat.1 Creative Solutions; Sterly Productions
2

360° Campaign
13TH STREET: Die hohe Kunst des Nervenkitzels
On-air is a woman who falls asleep in front of the TV and appears to be among the dead. Under the
ceiling is a poster with an image of a crawling child who is turning into a monster. Online a man in a
bed turns into a corpse with the click of a mouse. There is a fine line between reality and scary fiction
– at least in 13TH STREET there is. Just like the punch line that the broadcaster gave it before, “It is
only in your head”- and that in 360°!
Creative Team: Elmar Krick, Head of On-Air NBC UNIVERSAL Global Networks Deutschland; Felix
von Mengden, Senior Marketing Manager NBC UNIVERSAL Global Networks Deutschland; Peter
Gocht, Creative Director Jung von Matt/Spree; Franzis Heusel, Customer Consultant Jung von
Matt/Spree; Christian Kroll, Creative Director Jung von Matt/Spree; Sebastian Strasser, Director
Radical Media
Other Genre
WDR: Einsfestival – Transitive
With a backdrop of scenery from the 1950s a woman is sitting very close to the television set while a
TV presenter is explaining that it is unhealthy to sit closer than 3 meters in front of the TV set. But the
woman appears to be completely unfazed by this. The WDR TV channel scoured its archive of
programs. This and other advertising spots were produced from film material made during previous
decades. 'Transitive' is the name of the clips which comment on the programs currently being shown
or the shows coming up next. These clips prove that the mini-program between the different TV shows
can be entertaining and funny, too!
Creative Team: Bernd Pick, Film Editor WDR; Michael Worringen, Head of Presentation &
Programme Design FS WDR, Susanne Dobrusskin, Speaker; Matthias Fuchs, Sound Designer;
Gunar Wardenbach, Author
News & Information
Lead-in
ZDF: Erst fragen, dann wählen
Opener for a live programme on the election that first and foremost is supposed to speak to younger
audiences. Two young main characters fill out their ballot on a virtual 3D-set. This lead-in was set up
to be different than the existing design of the ZDF channel’s other programmes on the election. Their
efforts were worthwhile because the result is a dynamic and vivacious show that has a young feel to it.
Creative Team: Thomas Grimm, Head of Marketing ZDF; Horst Schick, Head of Corporate Design
ZDF; Holger Schubart, Designer ZDF; Christiane Jähnel, Designer ACHT FRANKFURT visual
catering; Timo Wolf, Producer ACHT FRANKFURT visual catering; Harald Capota, DOP
Kontrastfilm; Daniel Seideneder, Director Kontrastfilm
Promotion Spot
ZDF: Wahlwatching
With this promotion spot the ZDF channel produced a young and fresh show which gives serious and
competent election coverage. The idea was to have the ZDF channel appear as an 'election watcher'.
From a whale watching boat the TV station has the best view of the political developments, especially
in turbulent times.
3

Creative Team: Stavros Amoutzias, Editor Corporate Design ZDF; Thomas Grimm, Head of
Marketing ZDF; Anja Sotscheck, Editor On-Air Promotion ZDF, Robertino Windisch, Head of
Marketing On-Air ZDF; Olaf Oldigs, Executive Creative Director Kolle Rebbe; Christian Schelb,
Producer Made in Munich; Mark Seydlitz, Managing Director Made in Munich; Cico Nicolaisen,
DOP; Martin Schmidt, Directior
Promotion Campaign
RTL CREATION: RTL – Wahlen 2009
Elections are coming soon and it is hard for people to make up their minds. For this reason, the
anchor man for the RTL channel, Peter Kloeppel, is travelling through Germany in the RTL election
bus and is asking people in the streets what political issues they consider to be important. Then during
the debate between the candidates for the post of German chancellor, Kloeppel has the opportunity to
speak first-hand with the incumbent German chancellor, Angela Merkel, and the opposition party’s
candidate, Steinmeier, about the issues that are on people’s minds. Another part of the campaign is
based solely upon the typographic representation of voters’ political sentiments, which ideally turns
into votes. The slogan, 'your voice counts', holds true - even for this campaign!
Creative Team: Isabel Grahs, Producer RTL CREATION; Björn Klimek, Creative Director RTL
CREATION; Joachim Ney, Producer RTL CREATION; Mirjam Pézsa, Executive Producer RTL
CREATION; Desirée van der Pas, Executive Producer RTL CREATION; Michael Wulf, Executive
Director infoNetwork
Interactive & Online-Promotion
n-tv: n-tv.de
'A person can accomplish a lot in five minutes' – this is the motto of the interactive promotion for the
relaunch of the n-tv.de website. It only takes 5 minutes to make a cup of tea, eat a hamburger, or dry
your hair. Or you can invest these five minutes to get informed about everything important happening
in the world from the news channel, n-tv.de. The most important news in five minutes: n-tv.de –
concrete, precise and concise!
Creative Team: Christoph Hammerschmidt, Director Marketing & Communication n-tv; Arjen
Jonas, Art Director n-tv; Alessandro Taschetta, Producer n-tv; Karsten Tiemann, Producer n-tv;
Martin Breuer, Creative Director EuroRSCG; Harald Jäger, Customer Service EuroRSCG; Cornelia
Sanders, Customer Consultant EuroRSCG; Detlef Stuhldreier, Agency Producer EuroRSCG;
Alexander Kiefer, TV Designer House of Paint
360° Campaign
n-tv: n-tv
N-tv represents symbolically on-air, off-air and online the different things that a person can do in five
minutes. These things are branded with the screenshots of the n-tv website. Because in five minutes
you can do either one of these things, or you can get informed about the latest developments: n-tv.
This is an all-round 360° campaign that clearly emphasizes the channel’s cross-platform expertise in
reporting the news.
Creative Team: Christoph Hammerschmidt, Director Marketing & Communication n-tv;
Arjen Jonas, Art Director n-tv; Alessandro Taschetta, Producer n-tv; Karsten Tiemann, Producer ntv;
Martin Breuer, Creative Director EuroRSCG; Harald Jäger, Customer Consultant EuroRSCG;
Cornelia Sanders, Customer Consultant EuroRSCG; Detlef Stuhldreier, Agency Producer
EuroRSCG; Alexander Kiefer, TV Designer House of Paint
4

Documentary, Feature & Reportage
Lead-in
Filmstyler Pictures: ZDF – Klasse 09
How do Germany’s school children tick? School children dream about becoming a famous musician,
having their own flower shop, or becoming a renowned scientist and this is shown during ZDF
channel’s Openers on the topic of education. These dreams come true on the blackboard in a
classroom. The lead-in, which is fresh, youthful and appropriate for the target group, makes the viewer
want to watch for more.
Creative Team: Frank Schneider, Director Filmstyler Pictures; Sarah Schumann, Producer
Filmstyler Pictures; Sabine Ramseger-Kurz, Marketing On-Air Promotion ZDF; Robertino Windisch,
Marketing On-Air Promotion ZDF; Ronan Chuat, 3D PICTORION das werk Frankfurt; Dörthe Doman,
Motion Graphics PICTORION das werk Frankfurt; Marco Nostadt, Motion Graphics PICTORION das
werk Frankfurt; Knut Adass, Camera
Promotion Spot
ARTE: Shoah
The two-part documentary 'Shoah' from Claude Lanzman is still considered one of the most important
cinematic debates on the topic of the Holocaust. The main theme of the film is the sound of trains
rolling by that are headed to a concentration camp. This scene is part of a promotion spot made by the
ARTE channel. You see the railroad sleepers of the tracks which have the names of the victims and
their macabre identity numbers written on them. The names and numbers are being read aloud by
voiceovers. This image and the sound of a train going by create a nightmarish feeling which is very
fitting for the topic. And the train keeps getting faster and faster!
Creative Team: Mélanie Aubert, Producer ARTE; Isabelle Giradin, Head of Production ARTE;
Henri L'Hostis, Head of Network Operations ARTE; Petra Mekaoui, Head of Production ARTE; Léo
Puel, Designer ARTE; Evelyne Schwoerer, Programme Promotion Editor ARTE; Karl Weege, Sound
Producer ARTE; Hilde Wollbold, Programme Promotion Editor ARTE
BDA: Spiegel Geschichte – Wir sind das Volk
On Spiegel Geschichte, a history TV channel, the promotion spot 'We are the people!' mirrors the
times without using any words. The trailer is a new kind of portrayal of the recent historical event of the
German Reunification, which has already been handled by the media in a number of different ways.
The spot encourages people to look at the events from another perspective and to scrutinise them.
After all, the indescribable can not always be conveyed with words.....
Creative Team: Emanuel Cojocaru, Promotion Producer BDA; Sami El-Eslambouly, Production
Producer BDA; Karin Furtmeier, Managing Director BDA; Annkatrin Tojek, Production Manager
BDA; Hanne Wiesener, Senior Creative/Head of On-Air Promotion BDA; Raphael Brunner, Sound
Design Das Vierte; Johannes Everding, Channel Manager Spiegel TV Geschichte
Schweizer Fernsehen (SF): DOK
'As the land, so the people' – Stories that move you; images with meaning; and music to give you
wings – all that and more are the documentation programmes on Swiss Television. Simply authentic,
emotional and exciting. SF: Contemporary history close-up.
Creative Team: Claudia Bossert, Head of Marketing Schweizer Fernsehen; Alexander Marchet,
Head of Promotion Schweizer Fernsehen; Guido Kurz, Freelancer
5

Promotion Campaign
Red Bee Media: BBC Four – Hidden Japan Season
How do you advertise a month-long programming focus on 'Japan'? In view of this upcoming
occasion, Red Bee Media explains Japanese sayings in audio-visual shorts. For example: the
Japanese term for an overly protected young girl: 'Daughter in a Box'. Parents are facing a box, in
which their ‘little girl’ lies – on pearls of foam and dressed in a clean, properly ironed pink dress.
Intercultural learning can be both visual and entertaining!
Creative Team: Oliver Harnett, Creative Head Red Bee Media; Matt McDermott, Director Red Bee
Media; James Spence, Creative Director Red Bee Media; Joanna Yeldham, Producer Red Bee
Media; David Dunn, Marketing Manager BBC FOUR; Tim Green, Director of Photography
ProSiebenSat.1 Creative Solutions: kabel eins – Mein Mann, sein Hobby und
ich
Disillusioned women wish their husbands would show as much interest in them as in their cars; men,
who can spend 10 hours at a time at their flight simulator in the cellar to fly to New York; big boys
crafting balls from bottle caps – their husbands' hobbies are driving almost all women to desperation.
In these promotion spots, however, those peculiar little hobbies are a festival for eyes and ears!
Creative Team: Markan Karajica, Head of ProSiebenSat.1 Creative Solutions; Michael Prenner,
Writer/Conception ProSiebenSat.1 Creative Solutions; Nicole Reuter, Project Manager
ProSiebenSat.1 Creative Solutions; Oliver Rojschl, Senior Writer/Producer ProSiebenSat.1 Creative
Solutions; Dominik Schütz, Writer/Producer ProSiebenSat.1 Creative Solutions; Dieter Staiger,
Senior Writer/Producer ProSiebenSat.1 Creative Solutions; Sandra Stricker, Project Manager
ProSiebenSat.1 Creative Solutions; Bernd Wolf, Senior Product Manager German Free TV
360° Campaign
VOX: Die Küchenchefs
Well-known TV chefs as supermen, who arrive in the nick of time at struggling restaurants to save
them from certain bankruptcy: chefs as revolutionaries, who change the status quo of the catering
industry. An all-terrain vehicle, speeding through German cities with streaming flags, while the
‘International’ sounds from loud speakers, with its text adapted to the theme of the chefs. VOX is
implementing a broad new 360° campaign to advertise their new series 'Die Küchenchefs'- its
monumental - and we say with VOX: 'Now everyone can eat well!'
Creative Team: Iris Basche, Design VOX; Freya Borchhardt, JPM Marketing VOX; Torsten
Lohrmann, Art Director VOX; Dirk Lüninghake, Head of Marketing VOX; Marietta Salz, PM
Marketing VOX; Matthias Ammon, Copywriting Sixpack; Markus Holzhauer-Münz, Art Director
Sixpack; Ralph Möske, Music Composition/Audio Design SpecialStereo; Lars von Sebo, Music
Composition/Audio Design SpecialStereo
Nature, Science & Technology
Promotion Spot
ARTE: Wilde Tiere, große Liebe
The Elvis song 'Love me Tender' provides the background for (love) life and hardship of the lion, ape,
deer and more, shown with feeling and a sense of humour. A unique promotion spot on the topic of
'Love' that makes you lust for more. ARTE has a thing for the wild!
Creative Team: Samuel Bernardeau, Executive Director ARTE; Annegret Karstens, Programme
Promotion Editor ARTE; Henri L'Hostis, Head of Network Operations ARTE; Anne Mangin, Designer
ARTE; Petra Mekaoui, Head of Production ARTE; Evelyne Schwoerer, Programme Promotion Editor
ARTE; Joan Selke, Head of Production ARTE; Karl Weege, Sound Producer ARTE
6

Promotion Campaign
Red Bee Media: BBC Four – Electric Revolution
Red Bee Media has developed a new campaign on the topic ‘Technology’. At first, that may sound a
bit dry, but the result is astoundingly lively: backed by the classic 'Will you still love me tomorrow' by
Shireless, everyday technological devices dance to the rhythm – in a well-choreographed sequence,
mobile phones, fridges, toasters, televisions, joysticks and microwave ovens become the heroes of
never before seen video clips with chart potential.
Creative Team: Jessica Archer, Producer Red Bee Media; Oliver Harnett, Creative Head Red Bee
Media; Matt McDermott, Director Red Bee Media; James Spence, Creative Director Red Bee Media;
David Dunn, Marketing Manager BBC FOUR; Tom, Dick and Harry, Animation Directors Th1ng;
Malcolm Hadley, DOP
Art & Culture
Lead-in
Schweizer Fernsehen (SF): La Bohème
A high-rise estate in the Gäbelbach quarter of Bern-Bethlehem. Gray facades, 250 apartments per
building, people from more than 20 nations. In this both multicultural and dreary suburban world, the
opera 'La Bohème' is staged: in the apartments, in the laundry room, in the lift and on the rooftops
there is song and dance. The grey concrete monster makes good use of the Lead-in to this live event,
as – metaphorically speaking – the opera lends it wings and lets it lift off the ground. The opener in
itself is as impressive as the staging of this opera: 'La Bohème en Banlieue'.
Creative Team: Patrick Arnecke, Head of On-Air Design Schweizer Fernsehen; Tiny Bernhard,
Designer Schweizer Fernsehen; Jürg Dummermuth, Designer Schweizer Fernsehen ; Alex Hefter,
Creative Director & Head of Design Schweizer Fernsehen ; Florian Heger, Designer Schweizer
Fernsehen; Marcel Weiss, Art Director Schweizer Fernsehen
Promotion Spot
Screenworks: Folkwang Universität 2010
The task: a promotion spot, in which the interdisciplinarity of the Folkwang University and its fields of
study are being featured: theatre, dance, music, drama, science and design. The implementation: a
light painting is the main element, on which this spot is focused, and which connects all fields of study.
At the same time, the faces of students provide emotion and verbalise theirs individual artistic talents.
The music was composed and produced by students of the university, specifically for this spot. The
result: an unusually aesthetic and melodious advertisement for artistic and cultural fields of study,
which works multilingually.
Creative Team: Peter Hirdes, Creative Director Screenworks; Aaron Rositzka, Design Concept,
Camera & Animation Screenworks; Olaf Wicke, Executive Director Screenworks; Peter Schröder,
Sound Design Art Effect; Prof. Bernhard Eichner, Head of Music Composition Folkwang University;
Maiken Groß, Head of Communication & Medias Folkwang University
Promotion Campaign
Schweizer Fernsehen (SF): La Bohème
The SF moderator Sandra Studer invites to a once in a lifetime opera event: 'La Bohème en Banlieue'
– suburban grey becomes poetry and a high-rise is lifted right off the ground. The concrete jungle in
the Gäbelbach quarter of Bern-Bethlehem becomes the venue of SF’s annual culture event. The
promotion campaign utilises the gigantic high-rise as projection space. Shown is the great success of
the last opera event, 'La Traviata' which was staged at the Schweizer Hauptbahnhof. A campaign that
connects past and future visually. Big thinking in terms of arts and culture!
7

Creative Team: Claudia Bossert, Head of Communication & Marketing Schweizer Fernsehen; Ralph
Bühler, Editor Schweizer Fernsehen; Alexander Marchet, Head of Programme Promotion Schweizer
Fernsehen; Melanie Matussek, Cutterin/Compositing tpc
Sport
Lead-in
RTL CREATION/Locomotion: RTL – Formula 1 2009
The RTL programme label for the F1 season 2009 foregoes the usual images of super-cars and
roaring engines. Melodies by Mozart emphasise the curvaceous, sensual form of the racing bolides
aesthetically, emotionally, and attractively – a sleek Lead-in for that very special horsepower event.
Creative Team: Annett Krause, Project Manager RTL CREATION; Frank Schlieder, Head of
Production RTL CREATION; Ulli Schumacher, Creative Director RTL CREATION; Christian
Weckerle, TV Design Producer RTL CREATION; Oliver Blume, Director Operations Locomotion;
Axel Gärtner, TD Locomotion; Johannes Müller, Compositing Artist Locomotion; Markus Pchalek,
3D Artist Locomotion; Andreas Zickgraf, Camera
Promotion Spot
WDR: Bundesliga am Sonntag
How do you advertise a sports programme about the Bundesliga without the over-used, clichéd soccer
images? WDR shows you how: a collage of sound bites of typical sports commentary with purely
graphical visualisation. For example: the commentary "… and shoots with a long leg" shows a wellformed
female thigh in stiletto heels. An unusual, racy, and highly entertaining spot for in-game
commentary, produced with a tongue-in-cheek eye and ear!
Creative Team: Michael Worringen, Head of Presentation & Programme Design FS WDR; Milena
Drefke, Design ACT; Bert Didillon, Producer
RTL CREATION: RTL – Formel 1 2009
An F1 driver preparing for the race mentally. He puts on his racing gear slowly and thoughtfully:
undershirt, racing coveralls, and shoes. His lover bids him farewell and wishes him luck for the
upcoming race. And then F1 beckons its heroes …
Creative Team: Björn Klimek, Creative Director RTL CREATION; Annett Krause, Project Manager
RTL CREATION; Thomas Radeck, Producer RTL CREATION; Manfred Loppe, Head of Sports RTL
Promotion Campaign
ZDF: Olympia 2010
The ZDF promotion campaign for the Sports event of the year combines the various disciplines, the
host country, and its inhabitants: a Canadian on the hunt in the deep forest, shouldering his rifle …
and suddenly, biathletes lie down to the left and right of him, shooting rapidly. The biathletes and
athletes of other disciplines all wear jerseys in ZDF colours. As mascot of the campaign, ZDF has their
beaver 'Vancy' making jokes, cavorting across the screen from time to time, adding a playful element.
Make way for ZDF in the winner's circle!
Creative Team: Thomas Grimm, Head of Marketing ZDF; Olaf Repovs, Editor Corporate Design
ZDF; Horst Schick, Head of Corporate Design ZDF; Tom Wahl, Editor On-AirPromotion ZDF;
Robertino Windisch, Head of Marketing On-Air ZDF; Jörn Heitmann, Director Filmdeluxe; Jürgen
Krause, Executive Director Filmdeluxe; Katharina Strauss, Executive Producer Filmdeluxe; David
Bouck, Executive Director Means of Production
8

Event
Lead-in
ProSiebenSat.1 Creative Solutions: Best Brands 2010
Marketing is just about as sexy as old socks, long forgotten behind the heater. Wrong! At least the
Lead-in by ProSiebenSat.1 Creative Solutions for the event 'Best Brands 2010' will definitely not fit the
picture! Marketing is presented here with head and heart: people, who have found their special place
in historical memory, all have particular characteristics – they are different, revolutionary, nonconformist,
genius, crazy, curious and uncompromising. The same applies for successful brands:
there are countless brands - but only the very best are truly brands with character - and the brand
ProSiebenSat.1 Creative Solutions is definitely one of them.
Creative Team: Markus Baier, Project Management ProSiebenSat.1 Creative Solutions; Benjamin
Klopp, Editor ProSiebenSat.1 Creative Solutions; Andre Otto, Designer ProSiebenSat.1 Creative
Solutions; Sebastian Schwarzer, Creative Director/Copywriter ProSiebenSat.1 Creative Solutions;
Richard Schweiger, Head of Creation ProSiebenSat.1 Creative Solutions; Christian Threimer, Art
Director Design ProSiebenSat.1 Creative Solutions
Promotion Spot
WDR: Alles unter einer Kappe
In order to avoid the same old hat of carnival Promotions seen on TV year after year, the WDR has
come up with a new twist on the story: aliens discover carnival while scanning the Earth, and are
confused about the strange behaviour of the earthlings. However, the entire spaceship is soon
infected with the madcap spirit. Carnival does not just bring together those cities along the Rhine river
- but even entire universes - or something like that …
Creative Team: Michael Worringen, Editor WDR; Oliver Kennecke, Editor WDR; Angelika Hessler,
Producer Twins; Karlheinz Tafel, Speaker
ZDF: Die Fantastischen Vier im Zweiten
The German hiphop band presents its hottest concert of all times on their home match in Stuttgart. On
29 th July 2009 the band ‘Die Fantastischen Vier' celebrated their 20th birthday in style and decibels
with over 50,000 fans on the Cannstatter Wasen, accompanied by an 80-strong symphony orchestra.
This promotion spot conveys the atmosphere of the live concert practically 1-to-1 – crisp HD images
and an impressive Dolby audio experience. Those, who could not get a ticket, can put their trust in the
ZDF.
Creative Team: Stavros Amoutzias, Editor Corporate Design ZDF; Thomas Grimm, Head of
Marketing ZDF; Stefanie Müller, Editor On-Air Promotion ZDF; Robertino Windisch, Head of
Marketing On-Air ZDF; Daniel König, Production Manager Silbersee; Wiebke Schuster, Executive
Direction Silbersee; Matthias Freier, Direction freier.eckert; Alexander Eckert, Direction freier.eckert
Promotion Campaign
DMAX: Weihnachten
Is it possible to combine the reflective X-mas season with stark TV programming for men? Sure, and
DMAX shows how it is done: traditional German Christmas songs hummed by a male choir, combined
with material footage from the DMAX programme. This promotion campaign is in no way sarcastic -
quite the opposite: it is charming, memorable, and innovative. Christmas even for the cool: for men!
Creative Team: Eike Immisch, Head of Marketing & On-Air Promotion Discovery Networks Germany;
Philip Wolfarth, Executive Promotion Producer Discovery Networks Germany; Karin Furtmeier,
Managing Director BDA München; Astrid Nowak, Designer BDA München; Sebastian Pforr,
Creative BDA München; Katharina Schmieder, Production Manager BDA München; Hanne
Wiesner, Senior Creative/Head of On-Air Promotion BDA München; Klaus Leosine, Sound
Designer/Audio Engineer, Exit Studios
9

Interactive & Online Promotion
dropout films: Exground Film Festival – Darkroom
The scene shows nothing out of the ordinary: a young man going to a party – around him, smiling,
happy people dancing. But what happens next? After the man has crossed the room, he comes to a
passageway to another room, flanked by two doormen, whom he greets with apparent amusement,
before he passes them by to enter the next room. The two muscle-men turn to follow him inside, and
we see they are wearing chaps. The camera pans upwards to show the sign above the door, which
reads: Darkroom – You will not only find good films in the dark.
Creative Team: Susanne May, Producer dropout-films; Daniel Seideneder, Direction dropout-films;
Dirk Wellbrock, Creative Producer dropout-films; Dirk Redmer, Music schick.s; Bernd Thurig,
Audio/Sound Design Sound Studio Thurig; Martin Gessner, Producer upstart!media; Andrea Wink,
Head of Festival WI Filmfest e.V.; Harald Capota, DOP
Other Genre
Screenworks: ZDF – Goldene Kamera 2010
The clip about the life and work of Joachim Fuchsberger, shown on the occasion of his Golden
Camera Award, offers an overview of the diverse activities of this famous actor and presenter. The
comprehensive star’s creative work is presented by Screenworks with multi-facetedness,
entertainment, head and heart. In this case, it is not just the protagonist, who is worthy of an award!
Creative Team: Peter Hirdes, Creative Director Screenworks; Matthias Lehnigk, Head Producer
Screenworks; Olaf Wicke, Managing Direcor Screenworks ; Sonja Hamm, Head of Main Editorial
Office Show ZDF
Show
Lead-in
ProSiebenSat.1 Creative Solutions: ProSieben - Germany's Next Topmodel
Heidi Klum has had quite a few things made to measure in her time – but what ProSiebenSat.1
Creative Solutions had in mind for the Lead-in of the new season of 'Germany's Next Topmodel' was
definitely a first: Heidi’s elegant dress dissolves into butterflies and blossoms during her stroll down
the catwalk, almost filling the entire TV screen. The verdict: Fashion meets ProSieben at its Best!
Heidi, we have got a photograph for you …
Creative Team: Sandra Beul, Senior Writer/ Producer ProSiebenSat.1 Creative Solutions; Annika
Gottgetreu, Project Manager ProSiebenSat.1 Creative Solutions; Dorit Lang, Senior On-Air Designer
ProSiebenSat.1 Creative Solutions; Cornelia Thaler, Directive Editor ProSieben ; Liga 01
Computerfilm; Horst Czenkowski, Director
Promotion Spot
RTL CREATION: RTL – Domino Day
Domino Day takes place at the RTL TV channel on an annual basis. This means that each year, RTL
CREATION has to develop a new idea for the promotion spot. They always successfully manage to
live up to the challenge and tell a new story. 2009: Since the beginning of time, there has been one
day that people look forward to – the Domino Day! The earliest humans were already striking stones.
They were not today’s gaming pieces, but rather gigantic stone pillars. The jury’s verdict: 10 stones for
RTL and RTL CREATION!
Creative Team: Michael Becker, VFX Designer RTL CREATION; Oliver Bittner, Executive Producer
RTL CREATION; Björn Klimek, Creative Director RTL CREATION; Stephan Lampen, Producer RTL
CREATION; Arne Thomas, Sound Designer RTL CREATION; Stefan Simon, Camera; Alexander
Kiefer, 3D Animation
10

ProSiebenSat.1 Creative Solutions: ProSieben – Schlag den Raab
What is Matthias Opdenhövel, the moderator of the ProSieben TV channel show 'Schlag den Raab',
doing in the famous James Bond poker scene with Daniel Craig? He is on a mission and promoting
the successful ProSieben Show. At the end, he even manages to snap up 007’s 500,000 euro pool.
Well, it can play out like this for anyone who competes on 'Schlag den Raab'. Even the biggest film
heroes can fail in their mission on the Show!
Creative Team: Markus Baier, Senior Writer Producer ProSiebenSat.1 Creative Solutions; Horst
Czenkowski, Director ProSiebenSat.1 Creative Solutions; Ute Deutschmann, Executive Producer
ProSiebenSat.1 Creative Solutions; Richard Schweiger, Head of Creation ProSiebenSat.1 Creative
Solutions; Paul Seewald, Editor ProSiebenSat.1 Creative Solutions; Walter Bierlmaier, Marketing
Show German Free TV
Kids & Family
Lead-in
ZDF: Die Jungs WG
At Mom and Dad’s place, everything is grey and boring. Now, there’s an exciting adventure awaiting
five lads ('Jungs'). For their summer holidays, they move into a flat share ('WG'). For the teens, this
mainly means to be without theirs parents and parental supervision, without being controlled and
without to be mothering for four weeks. Will it work out well? The trailer is as colourful, chaotic and
loud as the series itself. It is an absolutely fitting concept for a young and fresh target audience.
Creative Team: Eva Radlicki, Managing Editor Information/Kids & Youth ZDF; Georg Bussek,
Executive Producer E+U TV; Alexander Freisberg, Producer E+U TV; Stefan Müller, Trailer Design
Grosse 8; Joerg Thommes, Trailer Design Grosse 8
Promotion Spot
BR: dasbloghaus.tv
How do you become a movie star? What do you need in order to be a movie star? What is the best
city to make it happen in? Young people answer these questions in the streets. However, London,
Paris or New York are the wrong answers. In the promotion spot, this is made clear with a typical
buzzer sound. The correct answer is 'Lindau am Bodensee', as this is where the open acting casting
for the kid’s series 'dasbloghaus.tv' takes place. It is a catchy spot that encourages participation!
Creative Team: Aysin Eralp, Camera BR; Simon Jöcker, Editor/Direction BR; Volker Jungbäck,
Head of On-Air Promotion BR; Renate Leykauf, Film Editor/On-Air Designer BR
Disney: Zeke & Luther
With Zeke & Luther, skateboarding and fun are the top priorities. The promotion spot to launch this
series on Disney XD conveys this. The special style of this spot, which only works with sounds, is quite
unusual and therefore gets to the core of the series and the heart of the target audience.
Creative Team: Berns Huebl, Writer/Producer Disney Channels; Guido Schulz, Senior Manager
Creative Services Disney Channels; Christian Gandl, Producer On-Air
Promotion Campaign
Super RTL: Die Dinos kommen
The promotion campaign for the documentary series 'Die Dinos kommen' addresses the whole family.
Instead of simply showing impressive pictures of dinosaurs and their environment, Super RTL thought
of doing something else. The individual spots tell fictional stories and introduce the dinosaurs as
protagonists. It is a combination of fantasy and information for both children and adults alike!
11

Creative Team: Sven Braun, On-Air Promotion Manager Super RTL; Stefan Mays, Head of On-Air-
Communication Super RTL; Alexander Knörk, Graphics Marco Kuschnier; Marco Kuschnier,
Creative Director Marco Kuschnier
Schweizer Fernsehen: SF bi de Lüt – Familiensache
Individual trailers show people and their families in their everyday lives. Ordinary? With these families,
that is not really the case. Within the framework of the show 'SF bi de Lüt – Familiensache', a farming
family from the mountains, an artist family and a family of veterinarians report on their very special
private lives. The promotion campaign awakens a curiosity to witness something that is somewhat
different.
Creative Team: Claudia Bossert, Head of Communication & Marketing Schweizer Fernsehen;
Alexander Marchet, Head of Programme Promotion Schweizer Fernsehen; Patrice Terreni, Editor
Schweizer Fernsehen
Interactive & Online Promotion
TOF Intermedia: Super RTL – Magischer Verkleidungswettbewerb
With this interactive promotion spot, Super RTL calls on its young audience to take part. The kids can
dress up, take pictures of themselves and participate in the 'Magischen Verkleidungswettbewerb'. As
part of a contest, they can even win prizes. Watching television like this is fun, as it’s participatory. We
find that Super RTL!
Creative Team: Stefan Ebel, Producer TOF Intermedia; Benno Friebe, Executive Director TOF
Intermedia; Oliver Haroun, Creative Director TOF Intermedia; Michael Tobinsky, Executive Director
TOF Intermedia; Silke Bartels, Manager On-Air Promotion Super RTL; Jens Schade, Camera
Cameleon; Manuel Schmitt, Graphic Animations Framefloor; Björn Wagner, Music Consultant NON-
STOP Music Germany
Series & Mini-Series
Lead-in
ZDF/ACHT FRANKFURT: Flemming
The lead-in for the crime series 'Flemming' briefly introduces the series’ protagonists. Flemming
polarises and continually scandalises his colleagues. The presentation of the daily investigatory work
shows that the characters could not be more different. Cooperation is difficult, but a team cannot exist
without each other. Well, this can get exciting: murder, intrigue and a search for clues are guaranteed.
Creative Team: Thomas Grimm, Head of Marketing ZDF; Horst Schick, Head of Corporate Design
ZDF; Nicole Schuster, Management Project ZDF; Tim Bollinger, Digital Artist Acht Frankfurt Visual
Catering; Christiane Jähnel, Creative Director Acht Frankfurt Visual Catering; Timo Wolf, Producer
Acht Frankfurt Visual Catering; Harald Capota, Camera dropout-films; Daniel Seideneder, Direction
dropout-films; Tim Gehrke, Producer Phoenix Film
Screenworks: ZDF – Marie Brand
Marie Brand is a special detective superintendent with exceptional analytical abilities. An expression of
her intellectual giftedness is her talent to write ambidextrously. This gift is emphasised in the opener
for the series. Graphically and typographically displayed two dimensional crime scenes and collected
clues are transformed into three dimensional spaces in which the protagonists move with finely-tuned
instincts. It is a lead-in that is both attractively designed and symbolically striking.
Creative Team: Peter Hirdes, Creative Director Screenworks; Aaron Rositzka, Motion Designer
Screenworks; Tobias Varola, Art Director & Motion Design Screenworks; Olaf Wicke, Managing
Director Screenworks; Micha Terjung, Producer Eyeworks Fiction Cologne
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Promotion Spot
Schweizer Fernsehen: Serien auf SF zwei
Series on SF zwei are not simply series, as they also touch the heart. This promotion spot sees series
stars such 'Dr. House', the doctors from 'Grey’s Anatomy' and Horatio Cane from 'CSI Miami' being
synchronised to make it look like they are singing along to the Rod Stewart song 'Have I Told You
Lately'. That, coupled with a lip sync montage of various scenes from the different series, makes for a
romantic spot that should particularly appeal to the female target audience. It simply leaves you
wanting more!
Creative Team: Claudia Bossert, Head of Communications & Marketing Schweizer Fernsehen;
Alexander Marchet, Head of Programme Promotion Schweizer Fernsehen; Thomas Schümperli,
Editor Schweizer Fernsehen
RTL CREATION: RTL – Alarm für Cobra 11
Exploding cars that fly in the air, squeaking tires and two strong heroes – these are familiar features
from 'Alarm für Cobra 11'. RTL CREATION has used these clichés to produce a somewhat different
promotion spot: Semir and Ben, the heroes of the series, are once again in a rush and quickly drive
their dirty car into a car wash. The door closes, and then there is a loud bang. Gun shots are being
fired and burning pieces of the roof go flying into the air. Shortly thereafter, they both appear in an
exhausted state with foam on their clothes and without their vehicle. RTL CREATION impressively
shows how they can virtuously play with common action clichés. Ensuing winks are not ruled out!
Creative Team: Michael Becker, VFX Designer RTL CREATION; Patrick Gericke, Producer
Direction/Editing RTL CREATION; Björn Klimek, Creative Director RTL CREATION; Mirjam Pézsa,
Executive Producer RTL CREATION; Lars Truhn, Producer Concept RTL CREATION; Desirée van
der Pas, Producer Concept RTL CREATION; Gregor Wagner, Sound Design RTL CREATION
Red Bee Media: BBC Three – Being Human
Bristol: fish in a pet shop, foxes on the street and police officers on their horses. The animals go crazy
when the subjective camera passes by them. Three protagonists who have apparently forgotten their
keys stand before a front door. This is no problem for the main female character – she simply goes
through the locked door. Of course: 'They are among us. A vampire, a werewolf, and a ghost.' It is an
aesthetically seducing and mysterious Spot. It’s magical, mystical and extremely good!
Creative Team: Sarah Caddy, Producer Red Bee Media; Mina Patel, Creative Director Red Bee
Media; Michael Reeves, Account Director BBC Three Red Bee Media; Matt Rhodes, Director Red
Bee Media; Jason Thomson, Creative Red Bee Media; Daniel Buchuk, Brand Executive BBC; Anna
Skelton, Marketing Manager Drama BBC; Marcus Millichope, Post Production The Mews
Promotion Campaign
ProSiebenSat.1 Creative Solutions: ProSieben – Fringe
There are things that happen that no one can explain. ProSiebenSat.1 Creative Solutions has
developed a promotion campaign that is constructed just as mysteriously and thrillingly as the series
that are being promoted. For example, in one spot we see a halved apple with two identical embryos
instead of seeds in the core. In another one, we hear a voice that says, "A scientist’s biggest challenge
is to abstain from wanting to play God." Mysterious, scary and very exciting – those who want to know
how it carries on have to tune in to ProSieben!
Creative Team: Markus Baier, Senior Writer Producer ProSiebenSat.1 Creative Solutions; Andreas
Brunsch, Head of Online ProSiebenSat.1 Creative Solutions; Oliver Driemel, Conception
ProSiebenSat.1 Creative Solutions; Rudy Hoeppe, Creative Director ProSiebenSat.1 Creative
Solutions; Markan Karajica, Head of ProSiebenSat.1 Creative Solutions; Verena Schuster, Art
Director ProSiebenSat.1 Creative Solutions; Richard Schweiger, Head of Creation ProSiebenSat.1
Creative Solutions; Lena Widmayer, Project Manager ProSieben
13

DMAX: 24
With the series '24', DMAX is broadcasting a fictional series for the first time. What is more is that it is
being shown in its entirety. In the promotion campaign, the faces of DMAX are interlinked with that of
Jack Bauer’s, the '24' agent. Checker and the Ludolfs virtually integrate with investigator Jack Bauer.
Their mission is to get '24' in the DMAX schedule. Jack Bauer is in exactly the right position for men’s
shows, as captivating excitement and pure thrills are guaranteed!
Creative Team: Eike Immisch, Head of Marketing & On-Air Promotion Discovery Networks Germany;
Philip Wolfarth, Idea/Executive Promotion Producer Discovery Networks Germany; Emanuel
Cojocaru, Creative Edit BDA München; Sami El-Eslambouly, Production Manager BDA München;
Ron Glavas, Production Manager BDA München; Karin Furtmeier, Business Director BDA München;
Hanne Wiesener, Senior Creative/Head of On-Air Promotion BDA München
ARTE: Avengers
All of the episodes from the classic 'Avengers' series on ARTE – with John Steed, Emma Peele, Mike
Gambit and Purdey. Sometimes it is in black and white, sometimes it is in colour. The promotion
campaign for it is just as rich in contrast, as it skilfully plays with the protagonist’s original tones. ARTE
shows the Union Jack and more than a decade’s worth of an umbrella, charm and a bowler’s hat.
British wit and understatements are guaranteed. For this reason, 'Do not forget: Tune in to ARTE!'
Creative Team: Mikaël Cuchard, Designer ARTE; Christian Gyss, Director ARTE; Henri L'Hostis,
Head of Network Operations ARTE; Petra Mekaoui, Head of Production ARTE; Joan Selke, Head of
Production ARTE; Karl Weege, Sound Producer ARTE
Interactive & Online Promotion
Red Bee Media: Dave – Red Dwarf
Using an alternate reality game to promote the premiere of the science fiction cult series 'Red Dwarf:
Back to Earth' in the Dave programme? Red Bee Media gave fans the opportunity to become actively
involved in the series, as scattered messages in the Dave programme and the website announced
that something special awaited them. Hints and signs were laid out on various platforms. The
participants that were able to decipher the hints received an address in London for a secret meeting.
During this 'meet and greet', the problem solvers met the series’ protagonists and then viewed a
premiere screening. TV promotion cannot get any more interactive!
Creative Team: Paul Fennell, Design Director Red Bee Media; Victoria Finlay, Account Director
Red Bee Media; Katrina Howell, Creative Director Red Bee Media; Anke Stentiford, Senior
Producer Red Bee Media; Bharat Trivedi, Technical Director Red Bee Media; Giles Wright, Senior
Developer Red Bee Media; Tom Lucas, Director of Marketing UKTV; Julia Restall, Marketing
Manager UKTV
ProSiebenSat.1 Creative Solutions: ProSieben – Help me!
Alizee Zeva is being chased by Massive Dynamics, a company that performs experiments on humans.
Her profile, along with a message that says 'Help Me!', is on around 20 social networks. Puzzling
codes and mysterious signs that continuously multiply attract attention. They motivate the user to
investigate the mystery. The track, which becomes increasingly clear, leads to ProSieben’s new
series, 'Fringe'. It’s worth your while to tune in!
Creative Team: Markus Baier, Senior Writer Producer ProSiebenSat.1 Creative Solutions; Andreas
Brunsch, Head of Online ProSiebenSat.1 Creative Solutions; Oliver Driemel, Conception
ProSiebenSat.1 Creative Solutions; Rudy Hoeppe, Creative Director ProSiebenSat.1 Creative
Solutions; Markan Karajica, Head of ProSiebenSat.1 Creative Solutions; Verena Schuster, Art
Director ProSiebenSat.1 Creative Solutions; Richard Schweiger, Head of Creation ProSiebenSat.1
Creative Solutions; Lena Widmayer, Project Manager ProSieben
ProSiebenSat.1 Creative Solutions: ProSieben – The Lipstick
At first glance, this Interactive Spot reminds one of a modern ad for a lipstick called 'NYC Jungle'. The
spot refers to a landing page on which a lady can experience everything about the world of the rich
and famous in New York City. It deals with this aspect, but as it turns out, it contains information about
14

the series 'The Lipstick'. In the second phase, the spot was then dissolved and replaced with a
broadcast tip. Innovative, interactive and trendy – what more does a woman want?!
Creative Team: Andreas Brunsch, Head of Online ProSiebenSat.1 Creative Solutions; Ute
Deutschmann, Producer ProSiebenSat.1 Creative Solutions; Rudy Hoeppe, Creative Director
ProSiebenSat.1 Creative Solutions; Richard Schweiger, Head of Creation ProSiebenSat.1 Creative
Solutions; Thorsten Pütsch, Head of Marketing ProSieben; Simon Ritzler, Direction
ProSiebenSat.1 Creative Solutions: ProSieben – Finsdorf
The worst (or best?) boss is back. In the fourth season, Stromberg is transferred to a fictional town
called Finsdorf. In its online promotion, ProSiebenSat.1 Creative Solutions brought this town to life. A
realistic community-based website was created. It included residents, recreational activities, prize
contests, banner ads for Capitol Versicherung (Capitol Insurance) and merchandise. There were
additional on-air trailers laden with cliché tourist advertising in the ProSieben programme. Stromberg
himself first appeared in the campaign’s second phase and step by step, he managed to solve the
puzzle about 'Finsdorf – The Jewel of the Heathland.' The fact that the fictional town of Finsdorf can
now be found on Google Maps also speaks to the fact that the campaign was successful.
Creative Team: Markus Baier, Senior Writer Producer ProSiebenSat.1 Creative Solutions; Andreas
Brunsch, Head of Online ProSiebenSat.1 Creative Solutions, Andreas Buono-Ciric, Art Director
ProSiebenSat.1 Creative Solutions; Oliver Driemel, Conception ProSiebenSat.1 Creative Solutions;
Rudy Hoeppe, Creative Director ProSiebenSat.1 Creative Solutions; Markan Karajica, Head of
ProSiebenSat.1 Creative Solutions; Richard Schweiger, Head of Creation ProSiebenSat.1 Creative
Solutions; Tekin Gültekin, Copywriter/ Producer ProSiebenSat.1 Creative Solutions; Walter
Bierlmaier, Project Manager ProSieben
360° Campaign
ZDF: Alisa – Folge Deinem Herzen
The 360° campaign for the soap opera 'Alisa – Folge Deinem Herzen' was stringently and suitably
implemented into all levels of media formats. The series’ main setting is in the Castellhoff diamond
company. Accordingly, the campaign’s key visual is a diamond-shaped compass. The compass
launches the motto 'Follow your heart' and thereby plays the role of cupid. This marketing operation is
guaranteed to have a high recognition value because the diamond motto turns up on the air, off the
air, in radio Spots, online and on merchandise. As a result, it especially appealed to the female target
audience. These days, who does not immediately think of Alisa when they see a heart-shaped
diamond?
Creative Team: Thomas Grimm, Head of Marketing ZDF; Astrid Kämmerer, Head of Off-Air
Promotion ZDF; Anja Sotscheck, Editor On-Air Promotion ZDF; Robertino Windisch, Head of On-
Air Promotion ZDF; Olaf Oldigs, Executive Creative Director Kolle Rebbe Werbeagentur; Daniel
Serrano, Art Director Kolle Rebbe Werbeagentur; Meada Mounajed, Executive Director/Executive
Producer Rapunzelfilm; Sven Glage, Photographer; Stephanie von Beauvais, Director
TV Movie & Film
Lead-in
BDA: Servus TV – Kinozeit
How does one sum up the different genres from the history of film in an entertaining lead-in? BDA
shows how it is done with abstract symbols and scenes that graphically resemble a silhouette and
bring romantic films, comedies and action spectacles under one roof. The eye of the camera finally
leads the viewer to the 'Kinozeit' logo, which forms through the combination of the individual images. It
is as concise as it is catchy.
Creative Team: Sami El-Eslambouly, Production Manager BDA; Karin Furtmeier, Managing
Director BDA; Ralf Lobeck, Creative Director BDA; Annkatrin Tojek, Production Manager BDA;
Marta Rumszauer, Senior Designer BDA; Volker Bahr, Head of Postproduction Red Bull Media
House; Andreas Hoess, Creative Director Red Bull Media House
15

Schweizer Fernsehen : Spielfilmsignet SF 1
How is the viewer notified of the upcoming movie programme in the most effective manner?
Schweizer Fernsehen shows how it’s achieved in a new way: with the movie signet, the viewers dive
into a dream world of projector lights, emotion and fiction. An enchanting film mermaid guides you
through her fantastic cosmos before she returns to reality and the upcoming film on SF 1 can begin.
Creative Team: Patrick Arnecke, Head of On-Air Design Schweizer Fernsehen; Alex Hefter,
Creative Director & Head of Creation Schweizer Fernsehen; Wim Möllmann, Brand Manager
Schweizer Fernsehen; Anne Tyroler, Managing Producer AixSponza; Iris Basche, Designer; Hans-
Günther Wagener, Composer; Konrad Wielandt, Director, Designer
Promotion Spot
WDR: Einsfestival – Sinn & Sinnlichkeit
Who, with whom, and when? The Promotion Spot for the Jane Austen film that is set at the end of the
18th century varies the oldest topic in mankind history in an exciting work of both images and sounds.
A contemplative voice attempts to get to the bottom of relationship-based confusion. Of course, this
search is not unsuccessful. The only way to find out more is to tune in to WDR and watch the film for
yourself.
Creative Team: Michael Worringen, Head of Presentation & Programme Design FS WDR; Susanne
Dobrusskin, Speaker; Matthias Fuchs, Sound Design; Alexandra Kravtsova, Author
ProSiebenSat.1 Creative Solutions: ProSieben – Titanic
Promoting a film that viewers already know the ins and outs of is not an easy task. However, the spot
from ProSiebenSat.1 Creative Solutions tells a completely different story of the famous tragedy: the
essential scenes are shown backwards, so that the unfortunate end is seen at the beginning. Then,
thanks to 'rewind', the viewer sees that everything turns out fine. It’s an infatuating idea for a strange
twist of fate!
Creative Team: Oliver Beninde, Senior Writer/Producer ProSiebenSat.1 Creative Solutions;
Thorsten Rosin, Project Manager ProSiebenSat.1 Creative Solutions; Richard Schweiger, Head of
Creation ProSiebenSat.1 Creative Solutions; Martina Barth, Senior Product Manager GFTV
Marketing
Schweizer Fernsehen: Spielfilme auf SF zwei
The promotion spot for movies on SF zwei plays with the deceleration of dynamic film sequences. As
such, intimate kisses now look like they will never end, fight scenes are frozen at their most delicate
moment and the most disgusting images are turned into a suspense that seems like it will go on
forever. In this promotion spot, the deciding moments in big Hollywood productions are extended into
infinity – just like how the magic of these big films never surrenders to time.
Creative Team: Claudia Bossert, Head of Communication & Marketing Schweizer Fernsehen;
Alexander Marchet, Head of Programme Promotion Schweizer Fernsehen; Thomas Schümperli,
Editor Schweizer Fernsehen
Promotion Campaign
RTL CREATION: RTL – 7 Zwerge: Der Wald ist nicht genug
During the 2009 Christmas holidays, the 7 dwarves promoted the second part of their own 'Der Wald
ist nicht genug' comedy film. Time and again, the 7 dwarves would scamper through the RTL
programme and mention their movie. Instead of the famous pointed hats, they wore Christmas hats
and wished all of the viewers a reflective and humour-filled Christmas with their film. Here, merry
Christmases are guaranteed!
16

Creative Team: Michael Becker, VFX Designer RTL CREATION; Björn Klimek, Creative Director
RTL CREATION; Christian Mirow, Managing Producer RTL CREATION; Andi Stephan, Audio
Engineer RTL CREATION; Tobi Varola, VFX Designer Screenworks
360° Campaign
ProSiebenSat.1 Creative Solutions: ProSieben - Wählt die Simpsons
The Free-TV premiere of 'The Simpsons – The Film' was on the day of the 2009 parliamentary
elections. There could not be a more fitting opportunity to use a 360° campaign for the central theme.
Homer Simpson runs for the fist post in Springfield’s Yellow House. ProSiebenSat.1 Creative
Solutions did not spare the chance to support this top candidate in the election campaign. This special
election Campaign was implemented on the air, off the air, online and even in ambient promotions.
Also, if a dog is not available, there is a pet pig in Springfield’s first residence. Those who do not go
out to vote are rogues.
Creative Team: Andreas Brunsch, Head of Online ProSiebenSat.1 Creative Solutions; Joachim de
Greiff, Writer Producer ProSiebenSat.1 Creative Solutions; Rudy Hoeppe, Creative Director
ProSiebenSat.1 Creative Solutions; Markan Karajica, Head of ProSiebenSat.1 Creative Solutions;
Dominik Schütz, Writer Producer ProSiebenSat.1 Creative Solutions; Verena Schuster, Art Director
ProSiebenSat.1 Creative Solutions; Richard Schweiger, Head of Creation ProSiebenSat.1 Creative
Solutions; Martina Barth, Project Manager ProSieben; Thorsten Pütsch, Head of Marketing
ProSieben
Music Video
Promotion Spot
ProSiebenSat.1 Creative Solutions: ProSieben – Spidermänner
Spiderman is a tough guy and fights the good fight. At the same time though, he also needs affection
and tenderness from his girlfriend, Mary Jane. What song could be better adapted to this theme for a
very special promotion spot than Herbert Grönemeyer’s 'Männer'? It is a Music Video that definitely
follows the 'We love to entertain you' motto. It includes the strong and affectionate sides of men!
Creative Team: Oliver Driemel, Writer ProSiebenSat.1 Creative Solutions; Raphael März, Senior
Writer Producer ProSiebenSat.1 Creative Solutions; Thorsten Rosin, Project Management
ProSiebenSat.1 Creative Solutions; Richard Schweiger, Head of Creation ProSiebenSat.1 Creative
Solutions; Paul Taylor, Audio Design ProSiebenSat.1 Creative Solutions; Martina Barth, Marketing
Fiction ProSieben/German Free TV
Other Genre
Locomotion: Als gäb's kein Morgen mehr
In the music video, the chorus of 'Und der Himmel hat sich gedreht' ('And the sky turned itself') is
taken seriously in a black and white camera setting. With a 360° rotation of the camera, the musicians’
performance is always held. It is a resonant and moving experience in every sense of the word!
Creative Team: Sophia Stäps, Post Producer Locomotion; Chris Vulpi, Head of Post Production
Locomotion; Claudia Bauer, Producer Zeitsprung Commercial; Ergun Cancaya, Camera; Florian
Meimberg, Direction
17

Social Engagement
Promotion Spot
ProSiebenSat.1 Creative Solutions: ProSieben – Eine Stimme & Geh Wählen
In order to motivate young and first-time voters to vote in the 2009 parliamentary elections,
ProSiebenSat.1 Creative Solutions produced the 'Geh wählen! Eine Stimme!' promotion spot.
Testimonials from the likes of Stefan Raab, Oliver Welke and Kai Pflaume called out 'I’m going!' to
generate interest. It was both a model and social engagement!
Creative Team: Andreas Brunsch, Head of Online ProSiebenSat.1 Creative Solutions; Rudy
Hoeppe, Creative Director ProSiebenSat.1 Creative Solutions; Markan Karajica, Head of
ProSiebenSat.1 Creative Solutions; Marcello Saglimbeni, PJM ProSiebenSat.1 Creative Solutions;
Michael Schillack, Designer ProSiebenSat.1 Creative Solutions; Richard Schweiger, Head of
Creation ProSiebenSat.1 Creative Solutions; Thorsten Pütsch, Head of Marketing ProSieben; Horst
Czenkowski, Direction
ARTE: Internationaler Frauentag
Within 30 seconds, a man looks to be transformed into a woman. The special programme for
International Women’s Day on ARTE promotes this Spot. Despite today’s many possibilities for optical
manipulation, men have to stay outside during International Women’s Day. However, turning ARTE on
is allowed!
Creative Team: Sylvie Bocqui, Programme Promotion Editor ARTE; Julien Ditsch, Director ARTE;
Laure Isenmann, Director/ Designer ARTE; Henri L’Hostis, Head of Network Operations ARTE;
Sandra Martin, Head of Production ARTE; Béatrice Meier, Programme Promotion Editor ARTE;
Petra Mekaoui, Head of Production ARTE; Sylvia Walks, Head of Production ARTE; Karl Weege,
Sound Producer ARTE
Partners
CRAXX Medienproduktion, Brandsome, ifs internationale filmschule köln, Interone, Deutsche
Welle, RTL CREATION, Super RTL, VOX, n-tv, verytv, Locomotion, RTL interactive, Köln
International School of Design, Pixelpark, eberweinpardeike, TOF Intermedia, Screenworks,
Avid, the European Regional Development Fund (ERDF) of the EUROPEAN UNION and the
State of North Rhine-Westphalia, represented by the Ministry of Economic Affairs and Energy.
Texts free for publication from 23 April 2009 on, 7.30 p.m. / Please send us a sample copy
Eyes & Ears of Europe –
Association for the Design, Promotion and Marketing of Audiovisual Media e.V.
Wout Nierhoff (Publisher), Isabel Krischer, Ina Braun (Editor)
Mozartstraße 3-5, D-50674 Cologne, Phone: +49 (221) +60 60 57 12, Fax: +49 (221) 60 60 57 11
eMail: awards@eeofe.org, http://www.eeofe.org
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