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CONFUSION ABOUT CONFUCIUS INSTITUTES Soft Power Push or ...

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they are “very autonomous in the usage of teaching materials” (ibid.) and most of the<br />

institutes combine teaching materials from Hanban with German books and resources. Some<br />

institutes even start to design their own teaching materials (I1, I4). It is against this<br />

background that the accusation whereupon propaganda is spread in language courses grasps<br />

m<strong>or</strong>e <strong>or</strong> less at nothing, at least in Germany.<br />

Conclusion<br />

As illustrated, the analysis of Confucius Institutes should m<strong>or</strong>e draw on the framew<strong>or</strong>k of<br />

public and cultural diplomacy than only using the framew<strong>or</strong>k of soft power. Cultural<br />

diplomacy is the instrument through which soft power is wielded and Confucius Institutes in<br />

turn should be understood as one instrument of China’s cultural diplomacy to wield and<br />

bolster Chinese soft power globally.<br />

However, the distinction between public and cultural diplomacy and propaganda is not too<br />

obvious. As the case study of Confucius Institutes in Germany reveals, there is some evidence<br />

to describe Confucius Institutes as a tool of cultural diplomacy, understood as “an act<strong>or</strong>’s<br />

attempt to manage the international environment by making its cultural resources and<br />

achievements known overseas” (Cull 2008:33).<br />

But the engagement with f<strong>or</strong>eign publics is hampered by one crucial aspect. Due to the<br />

connection and links to the Chinese government, and the auth<strong>or</strong>itarian characteristics of the<br />

Chinese government, Confucius Institutes lack one feature which is essential f<strong>or</strong> institutions<br />

like German Goethe-Institute <strong>or</strong> British Council: the principle of non-intervention by the<br />

government.<br />

Despite this lack of detachment from the state, it also seems not appropriate to label<br />

Confucius Institutes as propaganda tools when propaganda is understood in the negative<br />

common sense. The crucial point is that Confucius Institutes in Germany don’t actively tell<br />

lies and half-truths. But when it comes to certain sensitive topics, Confucius Institutes turn<br />

quiet <strong>or</strong> even silent. Theref<strong>or</strong>e these institutions don’t do active propaganda, but also they<br />

don’t practice comprehensive and pure cultural diplomacy, but much m<strong>or</strong>e a cultural<br />

diplomacy with Chinese characteristics.<br />

11

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