global market bias: part 1- color - Added Value

Color Associations with Countries
The colors of a fl ag often set the tone
for how people view a country, colorwise.
But not always. Just take a look
at the array below. Color associations
vary, both internally among citizens,
and compared to everyone else. What
colors does your country fl y under?
France Everyone Else
Blue 91%
Red 53%
White 48%
Green 10%
Yellow 5%
62%
46%
40%
15%
11%
Netherlands Everyone Else
Orange 78%
Blue 48%
Red 42%
White 38%
Green 10%
49%
24%
18%
25%
23%
Country Colors
4 Cheskin | MSI-ITM | CMCD Visual Symbols Library | 2004
Australia Everyone Else
Yellow 74%
Green 72%
Blue 50%
Red 35%
Orange 26%
32%
34%
34%
26%
24%
Germany Everyone Else
Black 75%
Red 66%
Yellow 56%
Green 13%
White 7%
61%
35%
31%
19%
17%
Russia Everyone Else
Red 71%
Blue 61%
White 57%
Green 30%
Black 13%
65%
14%
34%
4%
22%
Belgium Everyone Else
Red 78%
Black 76%
Yellow 70%
Green 10%
Orange 6%
34%
24%
30%
22%
19%
Italy Everyone Else
Green 68%
Blue 39%
Red 32%
White 23%
Yellow 9%
57%
25%
52%
35%
17%
Spain Everyone Else
Red 89%
Yellow 71%
Blue 16%
Green 15%
Orange 8%
68%
45%
8%
15%
22%