McDonald's - Logo Spec Guide

TRADEMARK USAGE 6
Producer Licenses
Prior to selling or distributing any premium or promotional item
bearing McDonald’s trademarks through McDonald’s restaurants, the
supplier of the product must be licensed. In order to be considered
for licensing, please contact your Regional Marketing
Manager/Supervisor or International Zone Business Affairs Manager
(“Manager”). Your Manager must sponsor the supplier, initiate the
licensing process, complete an application for a Producer License
Agreement, and obtain any necessary approvals from Corporate
Marketing and Business Affairs.
©1999 McDonald’s Corporation
Global Logo and Trademark Standards Reference Guide.