McDonald's - Logo Spec Guide

IMPROPER LOGO USAGE 8
Universally Prohibited Logo Usage
Remember, proper usage of our marks strengthens our brand and ensures their
power in the marketplace. Please consider the following examples as you
develop materials.
1. The word “McDonald’s” should be
positioned correctly through the
shape. Do not replace the word
“McDonald’s” with any other word,
name or entity.
2. Text or graphics should come no
closer to the logo than is indicated in
example 2.
3. The should never be obstructed
by any item; it should be seen in its
entirety and not be overpowered by
other designs.
4. Avoid violating both the inked area
as well as the space inside the Arches
with type, pictures, characters,
patterned backgrounds or any other
graphic element.
5. The should not be used as the
letter “M” unless it is in conjunction
with certain other McDonald’s
trademarks. Never use the Golden
Arches as a “W”, “E”, “Z” or “3”.
6. Avoid manipulating the size or
shape of the logo.
7. Avoid manipulating the relation of
type to the logo.
8. Avoid moving the trademark
symbol (, MC , ® , or MR ) from its usual
location.
©1999 McDonald’s Corporation
Global Logo and Trademark Standards Reference Guide.
1.
3.
5.
7.
¤
2.
¤
4.
6.
314.5'