THE BAY INSTITUTE AND AQUARIUM OF THE BAY

Inspiring
When it comes to bringing
the message of environmental
responsibility to the public, we
have a huge sphere of
influence—more than 7 million
guests have visited Aquarium of the Bay’s
exhibits of local aquatic life since the doors
opened in 1996. Not only do we provide
visitors with the opportunity to get face-toface
with local marine animals, we also present
thought-provoking exhibits designed to spur
our visitors to take personal action. For
instance, Perils of Plastic, a temporary multimedia
exhibit that graphically portrayed the
damage that plastic garbage is causing to our
oceans, informed visitors about how they can
help solve this huge issue.
As San Francisco’s local aquarium, we
go beyond our exhibits to hold inspiring
community events throughout the year to
educate the public about sustainable seafood,
local salmon, sharks and other marine-related
Sandra Fletcher, President and CEO, Simco Restaurants
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topics. In 2011, we opened the Bay Theater,
a 270-seat theater adjacent to the Aquarium’s
entrance that allows us to expand our
community outreach with film programs and
special events. It will also continue to serve as
home to the San Francisco Ocean Film Festival,
an annual celebration of films related to the
ocean.
Aquarium of the Bay is a founding member
of the San Francisco Seafood Watch Alliance,
a partnership with Monterey Bay’s Seafood
Watch ® program. Aquarium of the Bay
educates our guests about sustainable seafood
and the impact of personal choice through
tours, programs and literature. Moreover,
we work directly with local chefs and
restaurateurs to help them switch to fully
sustainable seafood options. Currently, 30
restaurant partners in the greater Bay Area
have now joined this initiative, and are serving
only 100% sustainable seafood on their menus.
Fog Harbor Fish House is excited to work with Aquarium of the Bay to become
Fisherman’s Wharf’s first sustainable seafood restaurant. We serve 220,000 visitors
every year with a menu that is now filled with 100% sustainable seafood, including
wild caught salmon, Dungeness crab and Pacific Cod.