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The Chip Insider® 2012 All Stars and Hall of Fame - VLSI Research

The Chip Insider® 2012 All Stars and Hall of Fame - VLSI Research

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<strong>2012</strong> <strong>All</strong> <strong>Stars</strong><br />

Trevor Norman: Executed one <strong>of</strong> the most<br />

successful China market strategies<br />

• Today a significant part <strong>of</strong> Oerlikon’s revenue comes<br />

from Chinese customers ramping local<br />

semiconductor production<br />

• A classic blue-ocean strategy <strong>of</strong> finding new markets<br />

where sharks won’t go, tailoring products for the<br />

required needs <strong>and</strong> re-organizing operations to<br />

support this<br />

<strong>VLSI</strong>research … intelligence to make better decisions faster<br />

RESTRICTED DATA: Limited Distribution per T&Cs. Copyright © <strong>2012</strong> <strong>VLSI</strong> <strong>Research</strong> Inc. <strong>All</strong> rights reserved.<br />

20 December <strong>2012</strong><br />

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