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T 3<br />

TOKYO TREND TRADITION


Table of Contents<br />

Shibuya<br />

History<br />

Harajuku<br />

Akihabara<br />

Town where Dreams and Fantasies Supersedes Fashion<br />

Women<br />

Men<br />

Uniforms<br />

History<br />

Trends<br />

Kimono<br />

History<br />

The Trend Generator<br />

Contemporary Trends<br />

Frightening yet Fascinating<br />

How To<br />

Interview with Kyary Pamyu Pamyu<br />

Symbolizes High School Girls, Trends, and Fashion<br />

When to Wear<br />

July 2012


Shibuya<br />

Fashion<br />

By Shiori<br />

History<br />

Shibuya has<br />

achieved great popularity<br />

among young people in the<br />

last 30 years. Japan Fashion<br />

Week is preparing for a<br />

major geographical shift<br />

from previously used <strong>Tokyo</strong><br />

Midtown in Roppongi to<br />

Shibuya Hikarie, a department<br />

store built recently in Shibuya.<br />

Shibuya is the fashion <strong>trend</strong>y<br />

area, for teens to early 20’s<br />

Japanese fashionistas. Trends<br />

are very fast, and tastes are<br />

diverse, but mainly focused on<br />

the “gals.” There are several<br />

Ganguro Girl in Shibuya<br />

famous fashion department<br />

stores in Shibuya. One is Hikarie<br />

as mentioned above. Another is<br />

a very popular department store<br />

called Shibuya 109. It is a major<br />

shopping center near Shibuya<br />

Station. The name 109 is read<br />

"Ichi-Maru-kyū" and is a pun on<br />

Tokyu, the corporation that<br />

owns it. 109 is particularly<br />

famous for being the origin of<br />

the “kogal” subculture.<br />

The kogal fashion involves<br />

wearing an outfit based on<br />

a Japanese school uniform, but<br />

with a shortened skirt, loose<br />

socks, and often dyed hair and<br />

a scarf as well. The<br />

phenomenon was prominent in<br />

the 1990s, but has since<br />

Kogyaru Make-up<br />

declined. The word "kogal" is<br />

short for kokosei gyaru, which<br />

means high school gal. These<br />

girls refer to themselves<br />

as “gyaru” (gals), although this<br />

term is applied to several other<br />

fashion looks as well. To begin<br />

with, the name gyaru originated<br />

from a 1970s brand<br />

of jeans called "gals", with the<br />

advertising slogan: "I can't live<br />

without men", and was applied<br />

to fashion and peer<br />

conscious girls in their teens and<br />

early twenties.<br />

Other types of gyaru are<br />

ganguro, yamanba, and manba.<br />

Ganguro literally translates to<br />

“black face.” They have<br />

blonde,pink, or silver hair


TOKYOTRENDTRADITION 2012/07/17<br />

and tanned skin, thus resulting<br />

in the name ganguro.<br />

Ganguro fashion scene hit<br />

Shibuya in the 1990s and<br />

went out of fashion by 2000.<br />

In contradiction to the<br />

<strong>tradition</strong>al Japanese concept<br />

of beauty by having pale skin,<br />

dark hair, and neutral makeup<br />

tones, ganguro girls rebelled<br />

by tanning their skin,<br />

bleaching their hair, and using<br />

colorful makeup. Ganguro has<br />

a connection to Japanese<br />

folklore of ghosts and<br />

demons, which are depicted<br />

with a similar appearance and<br />

often displayed in kabuki<br />

costumes. This connection to<br />

folklore is further noted in<br />

the ganguro offshoot style<br />

called “yamanba”, named<br />

after a famous story about a<br />

mountain witch.<br />

Old school<br />

yamanba and manba<br />

featured dark tans and white<br />

lipstick, pastel eye make-up,<br />

tiny metallic or glittery<br />

adhesives below the eyes,<br />

brightly<br />

colored plastic clothing, and<br />

incongruous accessories.<br />

Stickers on the face died out<br />

shortly after 2004 along with<br />

yamanba fashion.<br />

Manba is now more<br />

extreme, and hair is often<br />

multicolored and usually<br />

synthetic. Their hair is usually<br />

neon/bright colors, with pink<br />

being the most popular. Wool<br />

extensions and clips were<br />

worn to make their hair<br />

appear longer. Clothing<br />

remains the same, although<br />

the accessories are worn less<br />

frequently now.<br />

Manba and yamanba<br />

are often mistaken for each<br />

other, for they are very similar


TOKYOTRENDTRADITION 2012/07/17<br />

and both originate from<br />

ganguro, but there is<br />

apparently a significant<br />

difference according to them.<br />

Yamanba has white make-up<br />

only above the eye, while<br />

manba has makeup below the<br />

eye too. However, just like<br />

punk music, the legacy lives<br />

on and mutates into new<br />

styles. These fashion crazes<br />

were popular amongst<br />

teenage girls and young ladies<br />

in the early 20’s and dyed<br />

blonde or orange hair was part<br />

and parcel of this <strong>trend</strong><br />

alongside a deep tan and<br />

white concealer which was<br />

used for lipstick. In time this<br />

fashion scene died away but<br />

other <strong>trend</strong>s emerged and the<br />

attitude of the ganguro scene<br />

based on freedom remains<br />

strong but within new fashion<br />

movements. Shibuya fashion<br />

is not just about extremes it is<br />

about a mixture of fashion<br />

styles and just like life, it is<br />

never static but always<br />

looking for a new<br />

creative feel.<br />

Finally, I will introduce<br />

to you the most recent<br />

Shibuya fashion<br />

<strong>trend</strong>s. Gyaru is still<br />

popular and most of<br />

the young people in Shibuya<br />

are gyaru. Recent gyaru like<br />

wild animal printed clothing.<br />

This is not the leopard print<br />

jackets middle aged women in<br />

Osaka wear. There are shirts,<br />

pants, skirts, shoes, scarves,<br />

headbands, dresses, tights,<br />

and even socks. Also, having<br />

actual animals on t-shirts and<br />

sweaters are popular as well.<br />

Another <strong>trend</strong> is<br />

removable collars.<br />

Fashionistas wear this to seem<br />

like they have more clothing.<br />

By simply,<br />

wearing a<br />

removable collar<br />

over a dress,<br />

they seem like<br />

they have two<br />

dresses. It is<br />

popular due to<br />

the falling<br />

economy and<br />

Japanese<br />

people not<br />

being able to spend that much<br />

money on clothing. But that<br />

does not change the fact that<br />

youngsters want to dress up,<br />

and removable collars were<br />

one of the results of that.<br />

Many people even make the<br />

collars themselves.<br />

Tattoo tights are in right<br />

now, and we see them very<br />

often in Shibuya these days.<br />

Tattoo tights are tights that<br />

have designs on them and<br />

when you wear it, it looks like<br />

there is a tattoo on your leg,<br />

ankle, thigh, or wherever you<br />

want it.<br />

Daring cuts, jarring<br />

colors, lengths that are<br />

shamelessly short or<br />

undulating long – on the main<br />

drag of Shibuya nothing is<br />

embarrassing, unless of<br />

course it is already out.


TOKYOTRENDTRADITION 2012/07/17<br />

The fashion whirlwind doesn’t quiet down until late in the evening, around midnight when the last<br />

trains depart. It will be six hours until the sea of black returns, until the business men are back. And then<br />

a few hours more until the rainbow kicks in again. A few hours until everything is red, green, yellow and<br />

white. Or whatever the hot new color is.<br />

It is noticeable that for Shibuya girls then hair is also important and clearly black hair is seen to be<br />

too stale and dull. Therefore, the in colors are blonde, light brown, reddish brown and other colors<br />

which break up the black hair stranglehold. This often goes hand in hand with punkish messed up hair<br />

with curls and other styles which are thrown into the mix. Shibuya is not the sophisticated fashion look<br />

but in its simplicity it is fused with creativity and outlandish designs from time to time; therefore, the style<br />

is unique and energetic and like all fashionable <strong>trend</strong>s it quickly moves on and regenerates itself.<br />

Shibuya 109 is a hub for fashion and keeps on drawing in the crowds.


TOKYOTRENDTRADITION 2012/07/17<br />

Harajuku<br />

By Rina<br />

Harajuku in Japan refers to an area around Harajuku train station.<br />

Harajuku style is a japanese fashion adopted by the teenagers and<br />

young adults in the area and its side streets which have many<br />

boutiques, <strong>trend</strong>y stores and used clothes shops. Japanese Harajuku<br />

Girls and Harajuku Style has been used to describe teens dressed in<br />

many fashion styles ranging from Gothic Lolita, Visual Kei, Ganguro,<br />

Gyaru, Kogyal, to "cute" Kawaii style clothing. Anything is allowed in<br />

Harajuku fashion, as long as it expresses who you are and your<br />

individuality. The influence of Harajuku Japanese fashion has now<br />

escaped the boundaries of the country. It has been adopted by many<br />

celebrities, especially Gwen Stefani.


TOKYOTRENDTRADITION 2012/07/17<br />

History<br />

Harajuku as it is now traces its roots to the end of World War II, when Japan was governed by the<br />

United States. U.S. soldiers, government civilians, and their families lived in a nearby housing area<br />

called Washington Heights. It became an area where curious young people flocked to experience a<br />

different culture and stores. The area had goods that were made for middle and upper class<br />

Japanese and Americans.<br />

In 1958, Central Apartments were built in the area and were quickly occupied by fashion designers,<br />

models, and photographers. In 1964, when the <strong>Tokyo</strong> Olympic was held, the Harajuku area was<br />

further developed, and the idea of “Harajuku” slowly began to take a more concrete shape. The<br />

young people who hung out in the area, frequently referred to as the Harajuku-zoku, or the Harajuku<br />

tribe, began to develop a distinct culture and style unique to different groups and the area. From this<br />

distinct style grew the culture of Harajuku as a gathering ground for youths.<br />

Styles<br />

Gothic Lolita involves wearing gothic, feminine, and elegant clothes, to the extent that you look<br />

like a living Victorian doll.<br />

• Sweet Lolita is heavily influenced by the Rococo era more so than any of the other<br />

subcultures of Lolita. It focuses on child like aspects, uses light colors, and child like<br />

fantasy themes.<br />

Japanese punks, inspired by the punk movement that began in London in the 70s, magnify<br />

rebelliousness with over-the-top clothes, accessories, and makeup.<br />

• Cosplay entails dressing up like your favorite cartoon/anime or computer game character.<br />

• Decora style involves bright colors and flamboyant accessories from head to toe.<br />

You decorate yourself with plastic toys and jewelry and it is not common to have so much<br />

on that you can hear them clicking when the person moves.<br />

Kawaii (literally translating from Japanese to "cute") places an emphasis on childlike playfulness.<br />

For example, anime characters, ruffles, pastel colors, and toys.<br />

• Wamono refers to mixing <strong>tradition</strong>al Japanese attire with Western fashion.


TOKYOTRENDTRADITION 2012/07/17<br />

How To<br />

1. Mix and match different type of fashion. What is now known as Harajuku style, which kind of<br />

looks like Halloween happening every single day, started when teens in the district began to<br />

integrate <strong>tradition</strong>al Japanese attire, especially kimonos and geta sandals into their wardrobe.<br />

Before, they wore primarily clothes that were influenced by the West, but by mixing the<br />

<strong>tradition</strong>al clothes with modern ones, they created a new style. Another example of mixing<br />

and matching includes a punk look with school uniforms, or a goth look with designer<br />

clothes. In Harajuku, mixing different styles and mismatching colors and patterns is<br />

encouraged.<br />

2. Become familiar with all of the different types of fashion in the Harajuku district. It's impossible<br />

to pinpoint one "Harajuku style." Many styles have originated or developed on the streets of<br />

Harajuku, and many Harajuku girls (and boys) integrate one or more of these defined styles<br />

into their outfits.<br />

3. Dress in layers. One of the characteristics of Harajuku fashion is layering. Sweaters, vests, or<br />

jackets over blouses, t-shirts, or dresses, worn with leggings. Layering clothes (or giving the<br />

appearance of layering by wearing ruffled dresses) allows you to mix and match a variety of<br />

differrent styles and it makes your outfit more creative.<br />

4. Customize your clothes. Secondhand clothing are popular in Harajuku. Also, arranging<br />

clothing by cutting and sewing is popular, because you can create a piece of clothing that is<br />

completely original.<br />

5. Accessorize. Add any wild accessories, such as belts and jewerly. They can be colorful and<br />

loud, and they don't have to match your clothes. In decora fashion(as mentioned earlier),<br />

accessories embellish an outfit from head to toe.


TOKYOTRENDTRADITION 2012/07/17<br />

Feature Article<br />

Interview With Kyary pamyu pamyu<br />

“Caroline Charonplop Kyary pamyu pamyu” started her career as a model for Harajuku fashion<br />

magazines when she was in high school. After being on the cover of numerous magazines, she soon<br />

became the most popular Harajuku style fashion model and she had fans all over Japan who were<br />

also attracted to Harajuku fashion culture. She became a well-known blogger because of her utterly<br />

uninhibited way of expressing things. She has released her debut mini album, ”MOSHI MOSHI<br />

HARAJUKU”(Hello, Harajuku) ”MOSHI MOSHI HARAJUKU” has already been distributed on the<br />

internet in 23 countries worldwide , accomplishing her world debut. She is represents Harajuku<br />

fashion and culture.<br />

Q. How did you come up with your stage name?<br />

Q. What do you like most about being an artist?<br />

A. I like the fact that I got to know a lot of different people. Also, now I have the chance to<br />

meet a lot of people.<br />

Q. What is most important to you in your music career?<br />

A. I really want to entertain the audience and make sure that they are not bored. That is why<br />

I incorporate crazy and unique dance moves.<br />

Q. What is music to you?<br />

A. For me, it is something that I listen<br />

to everyday. I am always listening to music:<br />

whenever I am on the train, at home, or at<br />

work.<br />

A. I saw this comedian, Yagi from a group named Savannah on a TV show saying “Pamyu<br />

Pamyu” and I instantly fell in love with the way it sounds.<br />

Q. What is your favorite store?<br />

A. “6%DOKIDOKI.” The person who designed the set in my music video is the owner of this<br />

store. If it had to be a brand, I also like “Candy Stripper.”


TOKYOTRENDTRADITION 2012/07/17<br />

Akihabara<br />

By Miki<br />

Mixture of Fantasy and Reality<br />

Akihabara, also called Akiba after a former local shrine, is a district in central <strong>Tokyo</strong> that is<br />

famous for its many electronics shops. In more recent years, Akihabara has gained recognition<br />

as the center of Japan's otaku (diehard fan) culture, and many shops and establishments<br />

devoted to anime and manga are now dispersed among the electronic stores in the district.<br />

Akihabara is the only city that managed to channel the 2D aesthetic and lifestyle associated<br />

with it into fashion that is sculptural, challenging, and most importantly of all- representative of<br />

modern Japan. The fashion of Akihabara, known throughout the world as the town of anime,<br />

is a mixture of fantasy and reality.<br />

Here, many people dress up like Japanese animes or manga characters. In addition to<br />

dressing up like Japanese anime character, they can also take on looks of characters on Video<br />

Games, Comic Books, and Fantasy Movies. What they wear are called Cosplay in Japan,<br />

which was coined by Nov Takashi, by putting the words 'Costume Play' together. He was<br />

impressed by the costume fans of 1984 Los Angeles Science Worldcon, and reported it in<br />

Japanese science fiction magazines. This was the start of Japanese cosplay, which soon lead<br />

to pandemic of popularity among wide range of Japanese people from teenagers to adults.<br />

Those people who are into their favorite anime so much and wear the exact same costume as<br />

Otaku-Fashion and<br />

Cosplay


TOKYOTRENDTRADITION 2012/07/17<br />

the characters in it are called cosplayers. Such cosplayers are usually otaku-<br />

people, or in English, kind of like “nerds”, though nerd is not exactly the right word<br />

for it. They just have their specialized area in the world of 2D aesthetic lifestyle<br />

rather than economic or science. Such “nerds” are called “otaku” in Japanese.<br />

Though many people may imagine such otaku-people to be a grown up men who<br />

like to collect cute and sexy girl’s figures, or to restating it in other word, people who<br />

are isolated from the society and are into their own world of anime. However,<br />

nowadays, such otaku-people are everywhere, and people are starting to admit the<br />

culture of Akihabara.<br />

Akiba-Women’s cosplay<br />

Many people might imagine that a lot of the otaku people or those who are into the<br />

fantasy world of anime and manga are men. However, actually most of the<br />

cosplayers you see on the streets of Akihabara are women. Popular cosplay<br />

among women in Akihabara is a butler, or maido in Japanese. On the streets of<br />

Akihabara, you can find many young women dressing themselves up in black short<br />

dress with white apron, lacy white headband, high-sox and black shoes. They are<br />

the maidos that appear often in Japanese animes and this is one of the standard<br />

cosplays for women. Some of the cosplayers are actual waitress of places called<br />

maido-café. Maido-café is not just a normal café, but fine services are done by<br />

cute maido-cosplayed waitresses. The maids you see on the streets are probably


TOKYOTRENDTRADITION 2012/07/17<br />

trying to attract customers into<br />

their café. Once you go into a<br />

maido-café, several maidos<br />

welcome you as if you are the<br />

owner of the house. They say,<br />

“Irasshaimase” which means<br />

“welcome” politely altogether and<br />

provide the best service they can<br />

because the theme of the café is<br />

the owner and his butler. When<br />

you order an omurice or a<br />

Japanese omelet containing rice,<br />

the maido comes with ketchup<br />

and draw a heart on the egg, while singing a “magical song” to make it taste<br />

better. Men, especially those who like anime love this place, because they can<br />

enjoy being surrounded and treated nicely by cute- dressed up girls. This is a<br />

dreamland where the world of two-dimension interacts with reality.<br />

Another standard fashion of Akihabara for women is school uniform cosplay. In<br />

Japan, there is usually uniform for students in junior high school and high school.<br />

Imitating that, the girls that appear in Japanese manga are usually wearing the<br />

uniforms, but arranged to sexier and more colorful ones than the real uniforms.<br />

There are two types of girl’s school uniforms. One is called blazer and they wear<br />

navy sox that is up to their knees, short chequer skirt, white shirt, a ribbon or a tie,<br />

long sweater and navy blazer. Another type is called sailor-uniform. This one is<br />

especially popular among people of Akihabara or otaku-people because the style<br />

of sailor-uniform makes girls look pure and gullible. What they are wearing are<br />

white sox up to their knees, navy or light blue short skirt, and a middy blouse.<br />

This kind of fashion is the <strong>trend</strong> of Akihabara and many otaku-people are attracted<br />

by it. Just like the butler girls, the girls with uniform cosplays are also usually seen<br />

on Akihabara streets. It seems that they not only like to shop in Akihabara but one<br />

of their purposes is to show off their cosplays and get the men’s attentions.


TOKYOTRENDTRADITION 2012/07/17<br />

Akiba-Men’s Fashion<br />

On the other hand of women’s cosplays is the fashion of otaku-boys in Akihabara. However,<br />

they rather enjoy watching the girls wearing costumes of their favorite anime characters.<br />

Therefore, not many men wear the fancy cosplays as women. The otaku people specialize in<br />

the world of two-dimensions so much, and not have interest in their outfits. That’s why they<br />

usually prefer comfort and usefulness than their looks. An example of men's fashion from top<br />

to bottom is like this. A bandana on the head, plaid tucked in their jeans, and the jeans are<br />

rolled up at the end, a cellphone hang from their neck, a backpack, and running shoes. This<br />

kind of fashion may sound unattractive but, according to otaku people, their fashion is very<br />

convenient because their bangs don't get in their eyes, they don’t need to worry about their<br />

cellphone falling off of their pocket, both of their hands are free, and they can run/walk without<br />

a shoe sore. Though you might think that there aren’t people with such a nerd fashion, check<br />

it out! Just step into Akihabara and you will see a plenty of them! These otaku-men’s fashion<br />

is on the other side of fashionable Shibuya fashion and Harajyuku fashion that are also<br />

introduced in this magazine. But..who cares? There is no rule that everyone needs to be<br />

wearing the <strong>trend</strong>y clothes. We are free to wear whatever we want, and if the otaku people<br />

believe in comfort rather than attractiveness, it’s okay. Also, it is a wonderful thing that there<br />

are young adults who like to express themselves through cosplay while most Japanese young<br />

people tend to lack in initiative. Akihabara, is a dreamland where young people can express<br />

themselves and be what they want<br />

through fashion.


TOKYOTRENDTRADITION 2012/07/17<br />

Uniforms<br />

By Manami T.<br />

Looking back on the history of school<br />

uniforms in Japanese education, the standard style<br />

for female students was "hakama," a type of<br />

<strong>tradition</strong>al Japanese long skirt. This particular style<br />

spread across the country around the beginning of<br />

the 20th century, and quickly became a symbol of<br />

female Japanese students. Originally, the female<br />

school hakama used to be colored purple, but this<br />

was later changed to "ebichairo," or brownish-<br />

crimson, as purple in Japan was considered a noble<br />

color. However, the hakama style of clothing<br />

happened to be too expensive for young women who were interested in competing with each<br />

other in fashion and their appearance. Also, when it came to washing, the girls had hard time.<br />

For these reasons, female school clothing gradually shifted to Western-style outfits.<br />

Sailor-style uniform<br />

Summer Winter<br />

One of the first uniform styles that came into Japan was the<br />

sailor-style uniform. It was originally introduced in Fukuoka<br />

about 90 years ago. At the time, all the girls wore<br />

Japanese-style clothes, which were restricting their<br />

mobility. So, this style of uniform that allowed girls to move<br />

easily became popular across the country, and turned into<br />

a major fashion style in Japan. Its standard was dark blue<br />

cloth, a dark red necktie, three stripes of dark red on the<br />

collar and the cuffs, and a white anchor mark above the<br />

chest. Now, some essences of this standard still remain in school uniform. In addition to that,<br />

as it was in the past, there are seasonal variations for summer and winter: sleeve length and<br />

fabric were adjusted accordingly.<br />

Blazer-style uniform<br />

After the sailor-style uniforms were imported into Japan, the blazer and checked<br />

skirt were taken into the school system. The term blazer occasionally is synonymous with<br />

boating jacket or sports jacket. That is why blazers are often made with naval-style metal<br />

buttons, reflecting their historic boating club association. Japanese school added emblems of


TOKYOTRENDTRADITION<br />

their unique designs on the chest, so it would be clear<br />

what school the students go. Recently, to match boys’<br />

and girls’ uniform, many schools are changing their<br />

school uniform to blazer-style.<br />

worn with a skirt. The school uniform for girls used to<br />

be regarded as a symbol of an education with strict<br />

regulations. But today, wearing a uniform might be<br />

privilege only for high school girls. For teenage girls in<br />

Japan these days, a school uniform is not something<br />

evoking a spirit of discipline but something that<br />

symbolizes their <strong>trend</strong>s and fashion. In Japan, even<br />

students who don't attend schools that require<br />

students to wear uniforms are keen on wearing them<br />

as fashion.<br />

Sweet and girly<br />

Today, almost all Japanese junior high school and senior<br />

high school have a uniform. Focusing on girls' uniforms,<br />

they vary greatly between different areas and schooling<br />

systems, but typically consist of a dress or a blouse<br />

This style focuses on how to be girly like a doll. Mainly, the cardigans are pastel<br />

colors such as pink, light green and light yellow. The white cardigan is popular too among<br />

those girls. The shoes are usually black or brown loafers. But because they want to make<br />

themselves look girly, instead of basic black loafers, brown loafers are preferred. For this style,<br />

it is important to give an impression of pureness and cuteness to others. Most of the time, the<br />

girls wear standard check ribbons a bit loose. The skirts are above their knees, but not too<br />

short. Often they curl their hair airy and use head accessories that have fashionable motif<br />

using line stones or colorful beads.<br />

Cool beauty<br />

The cool beauty is a style, which is for the girls who want<br />

to look more mature than sweet girly style. It takes in the basic<br />

colors such as navy, brown and beige to their fashion. The image of<br />

this is a composed senior student who is relied by the younger<br />

students. They wear tie instead of ribbons. Their skirts are short<br />

that go way over knees are almost the same lengths as cardigans.<br />

Also, manicure is an important part of their fashion. The popular<br />

hairstyle is long brown hair that is permed strongly. For accessories,


they wear glasses and some students wear earrings. Recently, their <strong>trend</strong>s are to wear antique-like<br />

items such velvet color cardigan and smoky color socks<br />

Unique and original<br />

Some of the girls preferred to wear uniforms casually in their own way. This style is called<br />

mix style or American casual style. They wear vivid color cardigans with wide lines or designs on<br />

their sleeves. In summer, they wear polo shirts with large emblems on their chest or on the back.<br />

The bright-color sneakers with unique word motifs are often taken into their coordinates. There is a<br />

wide range to their hairstyles from baby short hair to extremely long hair that goes almost up to<br />

their waist. Also, their hair colors are different from other two styles. Often they dye their hair into<br />

pink, blonde, green and purple.<br />

In Japan, the fashion <strong>trend</strong>s of teenage girls’ school uniform are changing from time to time. For<br />

them, school uniforms are not just the clothes to show what school they go to, but to express their<br />

passion for fashion. Japanese new <strong>trend</strong>s among high school girls become the upcoming <strong>trend</strong>s of<br />

the world.


TOKYOTRENDTRADITION 2012/07/17<br />

Kimono<br />

By Remi<br />

An illustration of<br />

shichi-go-san<br />

“Kimono” was officially a Japanese word for clothing. But recently, Japanese people rarely<br />

wear Kimonos in everyday life, and they became a Japanese <strong>tradition</strong>al clothing for special<br />

occasions. Although Japanese does no longer wear Kimono every day, they still enjoy<br />

wearing them in various times throughout the year to express their love of the four<br />

seasons.<br />

History of Kimono<br />

Kimonos use and designs changed its way since the Kimono-making technique was first<br />

developed in the Heian period (794-1185). It was just a big piece of cloth cut in straight lines and<br />

sewed together. But unexpectedly, this type of Kimono showed many advantages such as the<br />

easiness to fold and the flexibility for all seasons and weather, which led Kimonos to become<br />

everyday clothes. As times passed, wearing color layers became a fashion. Japanese were<br />

curious how the different colors came out together, and this was the time where Japanese<br />

<strong>tradition</strong>al color combinations developed. During the Edo period (1603-1868), those colors or


TOKYOTRENDTRADITION 2012/07/17<br />

designs became identifications for their domains like one type of a uniform. However, in the Meiji<br />

period (1868-1912), Japan was highly influenced by foreign culture that the government<br />

encouraged people to take in Western culture and clothing. Since then, Japanese started to wear<br />

Kimono only on special occasions like tea parties, weddings, and funerals.<br />

Kimono is a T-shaped straight lined robe made in one big piece of cloth, which falls to the ankles.<br />

It has wide and long sleeves. The body part is wrapped left over the right and secured with “Obi”<br />

which is tied at the back. “Geta” is usually worn together with the Kimono.<br />

Tomesode Furisode Houmongi<br />

Tsukesage Komon Iromuji<br />

Mofuku Yukata Jinbei


TOKYOTRENDTRADITION 2012/07/17<br />

Types of Kimono<br />

There are many types of Kimonos. These days, people only wear formal Kimonos to formal events.<br />

However, when Kimonos were first made, they were worn as everyday clothing. The colors and<br />

designs are an important factor when choosing a Kimono. Those Kimonos are separated into<br />

many types. “Houmongi” is the informal dress for woman. It means “clothes for visiting”, so this<br />

Kimono is worn usually when visiting someone’s house.<br />

“Tukesage” is the informal dress for woman.<br />

“Komon” is the normal dress for woman. The designs are spread all over.<br />

“Iromuji” is the kimono that has only one color but black. If the color was black, it will be a<br />

“Mofuku”.<br />

“Mofuku” is the formal wear to a funeral.<br />

“Yukata” is a summer dress. Most women wear them to summer festivals. The cloth is thinner and<br />

it usually has brighter colors and designs than Kimonos because people don’t wear them to formal<br />

events.<br />

“Jinbei” is a kind of <strong>tradition</strong>al Japanese clothing worn during the summer. We can sometimes see<br />

small girls and boys wearing them in summer, but they look boyish so women rarely wear them.<br />

It is interesting how Japanese go to temples and<br />

shrines for events like Buddhism, but has<br />

Weddings in churches like Christian. As<br />

mentioned in the history of Kimono, since Japan<br />

was influenced by Western culture in the Meiji<br />

period, Japanese culture and the Western culture<br />

are both halfway and mixed in the recent years. It<br />

is very hard to find old Japanese cultures in<br />

<strong>Tokyo</strong>, but Kyoto prefecture is one of the famous<br />

places that represent Japan too. Not only that<br />

there are many beautiful temples and shrines, but<br />

there are streets and areas that still has the<br />

buildings from the old days as it was before, and<br />

many long-established stores are still running.<br />

Young Japanese dance girls of Kyoto called<br />

“Maiko” wearing attractive Kimono and lots of<br />

makeup walks along the old streets which makes<br />

an atmosphere close to the old days like Edo<br />

period when they were still wearing Kimonos for<br />

everyday clothing. Wearing Kimono automatically<br />

causes atmosphere of antique and old Japanese<br />

culture. “Maiko” are a Japanese culture from<br />

many years ago that still continues, and this is<br />

also one of the scenes where Japanese people<br />

show still show their love for Kimonos. Also, in<br />

most Japanese-style hotels, Yukata are prepared<br />

for people’s nightclothes. The designs and colors<br />

are very simplified because they are only for<br />

sleeping. Furthermore, we can see from the point<br />

that these days in the summer, there are some<br />

kind of privileges for people wearing Yukata or<br />

Kimono, in places like restaurants, theme parks,<br />

and sports games, that Kimono are becoming<br />

standard for outdoor clothing.<br />

Overall, Kimonos are still considered to be an<br />

important Japanese culture that is loved by many<br />

Japanese people.


TOKYOTRENDTRADITION 2012/07/17<br />

Sources<br />

http://blog-imgs-30.fc2.com/y/o/s/yosukenaito/<br />

20081223141758.jpg<br />

http://www.sgc.gs/event/interview/2011/10/1866/<br />

http://tokyofashion.com/photos/<br />

http://nanokamo.com/wp-content/uploads/<br />

3539b7035998a3262805657358ce2311.jpg<br />

http://www.tinyshiny.com/Articles/<br />

KimonoJapaneseTraditionalClothing.php<br />

http://www.ampnet.co.uk/femorabilia/fempics/kogyaru1.jpg<br />

http://www.mookychick.co.uk/images/gyaru-3.jpg<br />

http://t0.gstatic.com/images?q=tbn<br />

%3AANd9GcTPt94aXhNdqS7__PB0frVFhSxWDqwRu-<br />

W9vNhZlVyztV18QoaSUfRBRfkh<br />

http://item.shopping.c.yimg.jp/i/j/cospurehonpo_mb007-2ll<br />

http://rosesweet.img.jugem.jp/20070819_45266.jpg<br />

http://ts2.mm.bing.net/images/thumbnail.aspx?<br />

q=4633295402696753&id=9412abca14b467d9be02b52ec11<br />

e903a<br />

http://styleinsight.wordpress.com/tag/harajuku-style/<br />

http://www.google.co.jp/imgres?q=<br />

http://www.w-uniform.net/blog/2010-3/2175.html<br />

TOKYOTRENDTRADITION<br />

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Irvine, CA 92606<br />

Trenz Pruca<br />

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Anytown, State ZIP

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