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Cigar Insider<br />
internet only<br />
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IN THIS ISSUE:<br />
TASTING REPORT:<br />
VERTICAL BRAND TASTINGS:<br />
n Diamond Crown Maximus [page 2]<br />
n E.P. Carrillo Cardinal Maduro [page 3]<br />
n L’Atelier [page 3]<br />
CURRENT SIZES:<br />
n H. Upmann Majestic [page 2]<br />
CIGAR NEWS<br />
n Arturo Fuente’s Casa Cuba Brand<br />
Hitting Retail Next Year [page 4]<br />
n E.P. Carrillo Releases Edición Limitada [page 4]<br />
n New Dunhill Uses Vintage Tobacco [page 4]<br />
n Second Name Change for Mild La Flor [page 5]<br />
n Camacho Makes Brand for Mike Ditka [page 5]<br />
n INSIDER EXCLUSIVE: Q&A With Oliveros’s<br />
Rafael Nodal [page 6]<br />
n Correction to Previous Nicaragua Story [page 8]<br />
n Top 25 Online Countdown Schedule [page 8]<br />
DECEMBER 11, 2012 n VOL. 17, NO. 23 n FROM THE PUBLISHER OF CIGAR AFICIONADO MAGAZINE<br />
FEATURED CIGAR<br />
L’ATELIER<br />
LAT56<br />
NICARAGUA n PRICE: $10.00 n BODY: MEDIUM<br />
For a full tasting, see page three.<br />
BEST <strong>CIGARS</strong> THIS ISSUE<br />
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94<br />
POINTS<br />
L’Atelier LAT56 Nicaragua 94<br />
L’Atelier LAT52 Nicaragua 92<br />
L’Atelier LAT54 Nicaragua 92<br />
H. Upmann Majestic Cuba 91<br />
Diamond Crown Maximus Churchill No. 2 Dom. Rep. 89<br />
Diamond Crown Maximus Toro No. 4 Dom. Rep. 89<br />
E.P. Carrillo Cardinal Maduro Cardinal 56 Dom. Rep. 89<br />
<strong>DUNHILL</strong> <strong>VINTAGE</strong> <strong>CIGARS</strong><br />
A NEW <strong>DUNHILL</strong> CIGAR will be showcasing some<br />
10-year-old tobacco in its filler. The limited-edition Dunhill<br />
Aged Reserva Especial 2003 has been rolled and warehoused<br />
for a year but will be released later this month. Owned by<br />
tobaccogiant British American Tobacco, Dunhill cigars are<br />
made and distributed by General Cigar. To read more about<br />
the release, see page four.<br />
BEST <strong>CIGARS</strong> OF THE YEAR<br />
THE COUNTDOWN HAS BEGUN FOR THE BEST <strong>CIGARS</strong> OF 2012. In less than<br />
one month, the best cigars of 2012 will be revealed at www.cigaraficionado.com. Determining the<br />
cigar of the year is not an easy process. We start by looking back at all the cigars tested throughout<br />
the year in both Cigar Aficionado and Cigar Insider—more than 700. Then we focus on the topscoring<br />
smokes, and from there begin the blind tasting process all over again. Our tasting coordinator<br />
heads out to the retail shops, purchases the cigars, removes the bands and orchestrates an entirely<br />
new tasting. After multiple rounds, we arrive at a list of 25 and eventually the No. 1 Cigar of the Year.<br />
Quality and consistency are crucial factors. For a schedule of the Top 25 unveiling, see page 8.
2<br />
TASTING REPORT<br />
DIAMOND CROWN MAXIMUS<br />
VERTICAL BRAND TASTING<br />
Country: Dominican Republic<br />
Maker: Tabacalera A. Fuente y Cia.<br />
Distributor: J.C. Newman Cigar Co.<br />
Filler: Dom. Rep.<br />
Binder: Dom. Rep.<br />
Wrapper: Ecuador<br />
Purchase Date: November 2012<br />
CHURCHILL NO. 2<br />
89 POINTS n 7" x 50 n $15.80<br />
Hickory and some spice are the predominant flavors of<br />
this cigar, which has a sweet and nutty finish. The wrapper<br />
is dark and oily.<br />
Body: Medium to Full<br />
TORO NO. 4<br />
89 POINTS n 6" x 50 n $13.30<br />
Gleaming with oils, this near-black cigar has an even<br />
draw that delivers rich, creamy smoke with touches of<br />
sweet cedar and wood.<br />
Body: Medium<br />
DOUBLE BELICOSO NO. 10<br />
88 POINTS n 6 3/4" x 54 n $17.80<br />
Notes of dried orange peel, licorice and some hints<br />
of wood come through on the airy draw of this long<br />
torpedo.<br />
Body: Medium to Full<br />
DOUBLE CORONA NO. 1<br />
87 POINTS n 8" x 50 n $18.30<br />
This double corona has an even draw. Though it is a<br />
slow starter, the cigar warms to impart toast, wood and<br />
some sweet licorice flavor.<br />
Body: Medium to Full<br />
PYRAMID NO. 3<br />
87 POINTS n 6 3/8" x 50 n $17.30<br />
Heavy notes of toast dominate this torpedo, which also<br />
carries hints of nougat. Toasty flavors recur on the finish<br />
as do touches of almond.<br />
Body: Medium to Full<br />
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DOUBLE ROBUSTO NO. 6<br />
87 POINTS n 5" x 56 n $12.00<br />
The ash splits as this robusto is smoked. Some sweet<br />
nutty notes initially come through the airy draw, but the<br />
flavors dissipate.<br />
Body: Medium to Full<br />
ROBUSTO NO. 5<br />
86 POINTS n 5" x 50 n $10.80<br />
The flavor of this dark, oily and veiny cigar is overwhelmingly<br />
oaky and charry. Although the burn and draw are even,<br />
it leaves an ashy aftertaste.<br />
Body: Medium to Full<br />
BRAND SUMMARY: Owned by Newman brothers Eric and Bobby,<br />
the Diamond Crown Maximus line was born in 2001 as a fullerbodied<br />
follow-up to the 1995 Diamond Crown release. It features<br />
a dark, sun-grown wrapper from Ecuador grown by Oliva Tobacco<br />
Co. Five sizes in the Maximus line have a relatively narow 50 ring<br />
gauge, save two—the Double Belicoso No. 10 at 54, and the new<br />
and significantly fatter Double Robusto No. 6, which measures 5<br />
by 56. That size was released a little over a year ago, but only to<br />
Diamond Crown’s exclusive lounges, and has since expanded to<br />
the regular market in recent months. The standouts for this tasting<br />
were the Churchill No. 2 and the Toro No. 4, which both<br />
received 89 points in our test.<br />
Average Rating: 87.6 points<br />
H. UPMANN<br />
CURRENT SIZE<br />
Country: Cuba<br />
Maker: N/A<br />
Distributor: Habanos S.A.<br />
Filler: Cuba<br />
Binder: Cuba<br />
Wrapper: Cuba<br />
Box Date: January 2012<br />
MAJESTIC<br />
91 POINTS n 5 1/2" x 40 n £8.80 n Humidor Selection<br />
A gutsy and bold smoke that imparts lots of flavor for<br />
such a small cigar. It offers notes of cedar, earth and<br />
leather before a long cocoa finish.<br />
Body: Medium to Full<br />
95-100: Classic n 90-94: Outstanding n 80-89: Very good to excellent n 70-79: Average to good commercial quality<br />
Below 70: Don’t waste your money n N/A: Not Available Note: Prices are manufacturers’ suggested retail, before taxes.<br />
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3<br />
L’ATELIER<br />
NEW RELEASE—VERTICAL BRAND TASTING<br />
Country: Nicaragua<br />
Maker: My Father Cigars S.A.<br />
Distributor: L’Atelier Imports<br />
Filler: Nicaragua<br />
Binder: Nicaragua<br />
Wrapper: Ecuador<br />
Release Date: October 2012<br />
LAT56<br />
94 POINTS n 6 1/2" x 56 n $10.00 n Humidor Selection<br />
The burn and draw are superb on this beautifully balanced<br />
cigar. Notes of chocolate and wood build on the palate<br />
before taking on touches of vanilla and earthy truffle.<br />
Body: Medium<br />
LAT52<br />
92 POINTS n 4 3/4" x 52 n $8.00 n Humidor Selection<br />
A gorgeous, pigtailed robusto. This cigar’s lush draw<br />
imparts copious wood and leather flavor before mellowing<br />
to cocoa, nuts and a hint of salty taffy.<br />
Body: Medium<br />
LAT54<br />
92 POINTS n 5 5/8" x 54 n $9.00 n Humidor Selection<br />
Red pepper and cayenne spices punctuate this otherwise<br />
creamy, attractive smoke. Hints of earth and floral notes<br />
add to the complexity.<br />
Body: Medium to Full<br />
BRAND SUMMARY: Pete Johnson’s new Florida-based company<br />
L’Atelier Imports is off to an impressive start with its flagship<br />
line of the same name. L’Atelier is rolled at My Father Cigars in<br />
Nicaragua from all-Nicaraguan filler and binder and wrapped<br />
in Ecuadoran cover leaf. The sizes are a take on the Cohiba<br />
Behike BHK trio launched by Cuba in 2010. “[The company is] a<br />
chance for me to expand my footprint in the cigar industry without<br />
adding to the Tatuaje portfolio, which is already at capacity,”<br />
said Johnson in a Cigar Insider interview. The entire L’Atelier<br />
line performed remarkably, with one of our highest averages of<br />
the year. The LAT56 stood out, scoring 94 points.<br />
Average Rating: 92.7 points<br />
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E.P. CARRILLO CARDINAL MADURO<br />
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NEW RELEASE—VERTICAL BRAND TASTING<br />
Country: Dominican Republic<br />
Maker: Tabacalera La Alianza<br />
Distributor: EPC Cigar Co.<br />
Filler: Nicaragua<br />
Binder: Nicaragua<br />
Wrapper: U.S.A./Conn. Broadleaf<br />
Release Date: November 2012<br />
CARDINAL 56<br />
89 POINTS n 5 1/2" x 56 n $8.75<br />
A spicy backbone of red and black pepper is balanced by<br />
hints of mint and earthy coffee on this dark, matte veiny<br />
toro, which draws evenly.<br />
Body: Medium to Full<br />
CARDINAL 52<br />
88 POINTS n 5" x 52 n $7.25<br />
Dark and bold with plenty of raisin character, this wellmade<br />
robusto has a solid core of wood with touches of<br />
pepper. A very hearty smoke.<br />
Body: Medium to Full<br />
CARDINAL 54<br />
88 POINTS n 6" x 54 n $8.25<br />
A dark, toothy cigar that smokes evenly. The upfront<br />
blast of black pepper mellows into charry notes with a<br />
hint of licorice on the finish.<br />
Body: Medium to Full<br />
BRAND SUMMARY: Cigarmaker Ernesto Perez-Carrillo claims<br />
that Cardinal is the strongest, most full-bodied cigar in his entire<br />
coterie of brands. “We wanted to round out the E.P. Carrillo<br />
portfolio with a full-body cigar,” said Perez-Carrillo. “It is a<br />
blend of tobaccos from three different farms in Nicaragua.”<br />
Cardinal comes in two varieties: natural, which is made with an<br />
Ecuador Sumatra wrapper, and maduro, with a darker Connecticut<br />
Broadleaf wrapper. The name came when the Carrillos saw the<br />
first box for the line and its striking scarlet label reminded them<br />
of a cardinal. A test of the maduro line yielded very consistent<br />
flavorful smokes across the board.<br />
Average Rating: 88.3 points<br />
95-100: Classic n 90-94: Outstanding n 80-89: Very good to excellent n 70-79: Average to good commercial quality<br />
Below 70: Don’t waste your money n N/A: Not Available Note: Prices are manufacturers’ suggested retail, before taxes.<br />
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4<br />
CIGAR NEWS<br />
FUENTE TO RELEASE CASA CUBA<br />
BRAND FOR 2013<br />
BY GREGORY MOTTOLA<br />
An elusive Fuente brand called Casa Cuba has been on<br />
hold for over a year. Blended by company patriarch<br />
Carlos Fuente Sr., samples of these cigars were passed out to<br />
a select few at the 2011 IPCPR and elsewhere—but no one<br />
has heard much about them since. Carlos “Carlito” Fuente Jr.<br />
recently spoke with Cigar Insider for a status report on this<br />
little-known brand.<br />
“This is my father’s cigar,” said Fuente Jr. “He blended<br />
it to his taste. They were all ready to go last year, but right<br />
before they shipped I took one look at the band and said<br />
‘No way.’ It needed to be redesigned. The packaging just<br />
wasn’t up to my standard.”<br />
According to Fuente Jr., about 600,000 Casa Cuba cigars<br />
have been sitting in storage for over a year in the Dominican<br />
Republic just waiting for new bands and boxes.<br />
The blend consists of an Ecuadoran wrapper around<br />
Dominican binder and filler tobacco.<br />
It’s an old brand that Fuente Sr. wanted to resurrect.<br />
Casa Cuba was originally a Tampa-made cigar made from<br />
imported Cuban tobacco before the embargo. Though the<br />
Fuentes acquired Casa Cuba in the 1970s, they didn’t do<br />
much with the trademark until recently.<br />
“I always resisted using<br />
the word Cuba in anything<br />
I made,” said Fuente Jr. “I<br />
wanted to move past that<br />
and concentrate on the<br />
identity of the Dominican<br />
Republic. I compare [the<br />
Dominican Republic] to<br />
Napa. No one took them<br />
seriously as a wine producer<br />
in the beginning and now<br />
they make some of the best<br />
Carlos Fuente Sr.<br />
wines in the world.”<br />
Fuente Jr. doesn’t expect<br />
the Casa Cuba cigars to hit retail shelves until late summer<br />
or early fall 2013, concentrating his efforts on other releases.<br />
“I really don’t know very much about the cigar,” Fuente<br />
Jr. said. “My father is the one who made this. It’s very old<br />
fashioned.” n<br />
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E.P. CARRILLO RELEASES EDICIÓN<br />
LIMITADA 2012<br />
BY GREGORY MOTTOLA<br />
Cigarmaker Ernesto Perez-Carrillo has put out this<br />
year’s E.P. Carrillo Edición Limitada cigar, but he’s<br />
ventured into new blending territory with the 2012 release,<br />
as it features a Nicaraguan Corojo tobacco that he’s never<br />
used before.<br />
“With the Corojo, I get a very different taste,” said<br />
Perez-Carrillo. “I can’t necessarily describe the flavor, but it<br />
is very unique and adds a new level of complexity.”<br />
The cigar is a hefty 6 inch by 54 ring gauge smoke that<br />
uses two different types of tobacco from two different areas in<br />
Nicaragua—one in Jalapa (Corojo) and one in Estelíi (Criollo).<br />
Perez-Carrillo knew that he wanted the cigar to showcase the<br />
Corojo—which accounts for 25 percent of the filler—so, after<br />
some trial and error, wound up using an Ecuadoran Sumatra<br />
binder and Connecticut Broadleaf wrapper from the 2009-<br />
2010 harvest.<br />
“We started this project in November of last year. I tried<br />
different Brazilian wrappers but it wasn’t until we tried the<br />
Broadleaf that it really tasted right.”<br />
The cigars were eventually rolled in March and went to<br />
market about three weeks ago. Only 1,500 boxes of 10<br />
were rolled, or 15,000 cigars total. “There wasn’t a lot<br />
of the Corojo tobacco,” explained Perez-Carrillo. “I only<br />
had enough for this project. When you find tobacco that’s<br />
unique you ask yourself ‘How can I blend it with tobacco<br />
that I already have?’ ”<br />
Each cigar retails for $15.00. Like all E.P. Carrillo cigars,<br />
the Edición Limitada 2012 is made in the Dominican<br />
Republic at the La Alianza factory. n<br />
<strong>VINTAGE</strong> SMOKE FROM <strong>DUNHILL</strong><br />
BY DAVID SAVONA<br />
Dunhill is poised to release a cigar made with some<br />
10-year-old filler tobacco, a first for the brand. The<br />
Dunhill Aged Reserva Especial 2003, debuting later this<br />
month, is a limited-edition smoke rolled with a component<br />
of 2003 Dominican filler, plus each cigar has been aged for<br />
an entire year before release.<br />
“The Aged Vintage Limited Edition is very special to us,<br />
as it represents the starting point of many exciting things<br />
we are planning in 2013,” said Yves Politi, the head of<br />
Dunhill Cigars for British American Tobacco International,<br />
the company that owns the Dunhill brand.<br />
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The new Dunhill is made with a filler blend of Dominican<br />
and Nicaraguan tobaccos, including Dominican piloto<br />
Cubano from the 2003 harvest that has been aged in tercios<br />
for some ten years. Tercios are large bales made of palm<br />
bark, also known as yagua, that were used extensively in the<br />
Cuban cigar industry in the old days of the cigar business.<br />
They are quite rare today.<br />
The blend is completed with a Connecticut Broadleaf<br />
binder, and wrapped in Connecticut-shade tobacco grown<br />
in the northeastern United States. The cigars were rolled<br />
at General Cigar Dominicana for Dunhill. As with every<br />
Dunhill Aged cigar, after rolling they were stored for a<br />
year in aging rooms lined with Spanish cedar to allow the<br />
cigars to mature. The blend has been rolled in one size only,<br />
called Robusto Grande, measuring 5 1/2 inches long by 54<br />
ring gauge.<br />
There won’t be many Dunhill Aged Reserva Especial<br />
2003s. Dunhill is capping the run at 35,000 cigars, presented<br />
in 3,500 boxes, each containing 10 cigars. The cigars all<br />
wear a secondary band, in gold, and come in classy white<br />
boxes. They will retail for $15.00 per cigar in the U.S., and<br />
9.80 Euros in Germany. They should be on sale in a week.<br />
Dunhill’s idea for this cigar is to present a fine smoke<br />
much in the way that companies in the beverage industry<br />
present fine wines.<br />
“The Aged Series is aiming at reviving and celebrating<br />
vintage years of tobacco like a grand cru for wines,” said<br />
Politi. “We are aimed at reviving and celebrating vintage<br />
years of tobacco.” Dunhill said the 2003 Dominican piloto<br />
harvest, in particular, was an exceptional year for that type<br />
of leaf.<br />
Dunhill has been part of the cigar business since 1907,<br />
when Alfred Dunhill opened a tobacco shop in London.<br />
Cigars were first sold under the Dunhill name in 1980. The<br />
brand is now owned by British American Tobacco, one of<br />
the world’s largest tobacco concerns. n<br />
5<br />
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SECOND NAME CHANGE FOR<br />
MILD LA FLOR<br />
BY DAVID SAVONA<br />
The mildest La Flor Dominicanas have their second<br />
name change in less than a year. La Flor Dominicana<br />
Light, previously known as La Flor Dominicana Premium,<br />
has been renamed La Flor Dominicana Suave.<br />
“It was a screwup,” said brand maker Litto Gomez, who<br />
co-owns the brand with his wife, Ines Lorenzo-Gomez.<br />
“We can’t use the name light.”<br />
The word light was prohibited in tobacco packaging<br />
after the passage of the Family Smoking Prevention and<br />
Tobacco Control Act, which was passed in 2010 and put<br />
the FDA in control of the U.S. tobacco industry.<br />
The cigars have a new name but the same blend, and sport<br />
lightly hued Connecticut shade wrappers. Some retailers still<br />
had references to La Flor Dominicana Light cigars as this<br />
issue was published, while others still had references to La<br />
Flor Dominicana Premium. n<br />
MIKE DITKA <strong>CIGARS</strong> LAUNCHING<br />
THIS MONTH<br />
BY G. CLAY WHITTAKER<br />
Camacho is less than a week from finally releasing its<br />
limited-production/limited-edition line, the Mike Ditka<br />
Kickoff Series, a brand of cigars named for famed football<br />
coach and player Mike Ditka. The Ditka brand will actually<br />
include three different lines, called The Player, The Coach<br />
and The Hall of Famer.<br />
A No. 1 draft pick in 1961 for the Bears, Ditka was a<br />
tight end for the Chicago team for more than six years<br />
before being traded to the Eagles. After retiring in 1972,<br />
Ditka began coaching with the Cowboys before returning<br />
to the Chicago Bears in 1981. He was inducted into the<br />
hall of fame in 1988 and retired from coaching in 1999.<br />
The Player is wrapped in an Ecuadoran Connecticut<br />
wrapper, the binder is Honduran, and the filler is a blend of<br />
tobaccos from Honduras and the Dominican Republic. The<br />
Coach has a Brazilian binder, fillers from Nicaragua and<br />
the Dominican Republic, and a Honduran criollo wrapper.<br />
The fuller-bodied Hall of Famer is a blend of Nicaraguan<br />
and Dominican filler tobaccos, a Honduran binder, and a<br />
wrapper of San Andrés maduro from Mexico. All of the<br />
cigars are rolled at the famed Tabacos Rancho Jamastran<br />
in Honduras, home of Camacho Cigars.<br />
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All three have very different blends, but each will come<br />
in four sizes: Robusto (5 by 50), Toro (6 by 50), Torpedo<br />
(6 1/4 by 54) and 60x6, (with its namesake measurements).<br />
The prices vary slightly between the three blends, with The<br />
Player ranging from $8.00 to $9.50, The Coach ranging<br />
from $8.50 to $10, and The Hall of Famer costing between<br />
$9 and $10.50 per stick. Within each blend only 1,000<br />
individually numbered boxes will be produced across the<br />
four size formats.<br />
Each box will hold 10 cigars, every one of which will<br />
be housed in an individual coffin. Only 30,000 cigars are<br />
being rolled across the three blends.<br />
The cigars will have their formal debut in a little less than<br />
a week at Mike Ditka’s Steakhouse in downtown Chicago. n<br />
INSIDER Q&A: RAFAEL NODAL,<br />
HABANA CUBA CIGAR CO.<br />
When Cuban-born Rafael Nodal came to the United<br />
States as a teenager, cigars were the last thing on his<br />
mind. Decades later, Nodal has established himself as a<br />
player in the premium cigar business, but it wasn’t easy.<br />
Failed brands and over-ambitious marketing strategies finally<br />
forced him to reassess his philosophy. Success has started<br />
to come his way, most notably by earning a spot in Cigar<br />
Aficionado’s Top 25 cigars of 2011. Cigar Insider’s Gregory<br />
Mottola caught up with Nodal and talked about his company’s<br />
change of direction.<br />
MOTTOLA: You grew up in Cuba, after the revolution?<br />
NODAL: Yes, I was born in 1964 in a small town called Ciego<br />
de Avila, right in Camaguey. I lived there until I was 16.<br />
Q: Did you smoke cigars or work with tobacco?<br />
6<br />
Rafael Nodal<br />
A: No. The area was known<br />
for citrus, not tobacco.<br />
Q: Did you go to school?<br />
A: Yes. And every day from<br />
the first grade to the 10th<br />
grade we had something<br />
called “revolutionary hour.”<br />
It was an outdoor assembly<br />
and the whole school was<br />
required to attend. Some-<br />
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one would get on a loudspeaker and talk about how great<br />
Communism and Socialism was, that the American Yankees<br />
were going to invade any day. It was a daily indoctrination.<br />
Q: When did you come to the U.S.?<br />
A: In 1980. I came over with my parents as part of the<br />
Mariel boatlift. We stopped in Key West, but pretty much<br />
went straight to New York City. I played violin and had<br />
been playing since I was six years old.<br />
Q: What were you doing right before you were in the cigar<br />
business?<br />
A: I was an associate director of finance at a Florida hospital<br />
and continued in healthcare until I became executive<br />
director of a national psychiatric company.<br />
Q: Were you a cigar smoker then?<br />
A: No.<br />
Q: What made you interested in cigars?<br />
A: At work, I met Hank Bischoff, a mental health therapist<br />
with tremendous love for everything Cuban, especially<br />
cigars. At the same time I hired a psychiatrist as my medical<br />
director—she’s now my wife, Dr. Alina Cordoves Nodal.<br />
Alina is originally from San Juan, Pinar del Río and her family<br />
has been in the cigar-growing business for two generations.<br />
Her father used to distribute La Aurora cigars in Tampa<br />
before Miami Cigar took the national distribution. I have to<br />
thank Hank and Alina for the introduction to the leaf.<br />
Q: How did you first get into the business?<br />
A: In 1998 Hank and I had an online cigar business and I was<br />
able to meet a lot of cigar manufacturers. We were the main<br />
distributor of the Oliveros brand. Shortly after, Hank and I<br />
became consultants to Oliveros’ distributor—the Habana<br />
Cuba Cigar Co. Due to family problems, they closed the<br />
business and in 2002 Alina, Hank and I took it over.<br />
Q: Are you the sole owner of the company?<br />
A: No, Hank and Alina are my partners. I would have not<br />
been able to do anything without them.<br />
Q: What was the first premium cigar you released after you<br />
bought Oliveros?<br />
A: It was called the Habana Cuba Premier Selection.<br />
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Q: Where was it made?<br />
A: In Nicaragua by Nick Perdomo. It was the first release<br />
outside of the Oliveros brand, however, the Oliveros lines<br />
were being made in Santiago, Dominican Republic.<br />
Q: When was the last time Perdomo made a cigar for you?<br />
A: Perdomo made the Premier Selection and another cigar<br />
called the Oliveros Gran Reserva until approximately<br />
2004. By that time we had already started making cigars<br />
in a new factory in Tamboríl and all the production was<br />
moved there.<br />
Q: Do you only make premium cigars?<br />
A: No. Oliveros was known primarily during the boom as a<br />
flavored cigar line. We continue to make the Oliveros flavored<br />
lines, but our concentration has been on premium cigars.<br />
Q: What percentage of your business would you say is<br />
flavored?<br />
A: This year the flavored cigar lines represent 11 percent of<br />
our total sales by volume.<br />
Q: In 2005, you released a very thick line of cigars called XL<br />
For Men, but the brand was discontinued. What happened?<br />
A: The XL For Men was not a successful line. I designed<br />
it to appeal to new smokers, gave it a great<br />
multi-country blend and had it made in big<br />
ring gauges. Perhaps it was ahead of its time,<br />
although the name was a problem and we<br />
did have issues with consistency. I think that<br />
in order to learn we have to make mistakes.<br />
Let’s just say that we have learned a lot from<br />
the XL and other releases. It has prepared<br />
me for what I am doing now. From that<br />
point of view, it was a success.<br />
7<br />
Q: You mentioned your first approach, trying<br />
to appeal to the masses. What was your<br />
basic business philosophy?<br />
A: I was not producing the cigars I wanted<br />
to make but was trying to make cigars for<br />
everyone. I was trying to compete with big<br />
multinational companies and trying to reach<br />
as many smokers as possible.<br />
Q: Recently, you formed a new subsidiary<br />
called Boutique Blends. Is this a reflection of<br />
a new business outlook?<br />
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A: Boutique Blends is not only the name of our new<br />
distribution company, it is also our new philosophy. I am no<br />
longer trying to make cigars for everyone, but introducing<br />
new blends for educated consumers who are seeking<br />
complexity and character in their smokes.<br />
Q: Your Aging Room Small Batch M356 brand scored very<br />
well last year and even earned a spot on Cigar Aficionado’s<br />
Top 25 list. Did this change things?<br />
A: The Aging Room Small Batch M356 allowed us to<br />
produce small batches of hard-to-find tobacco. We knew<br />
from the beginning that we had something special, but<br />
having it appear on the Top 25 definitely changed things.<br />
Q: How?<br />
A: First, it was a validation of our new vision. Second, it has<br />
helped us in getting the word out to retailers and consumers<br />
alike, not only here in the U.S. but around the word.<br />
Q: Who is your main supplier of tobacco for your premium<br />
cigars?<br />
A: José “Jochy” Blanco. He has been an integral part of my<br />
Boutique Blends project.<br />
Q: What makes his tobacco special?<br />
A: His method of preparation of the soil and growing have<br />
created excellent tobacco. He likes to “desbotonar” (remove<br />
the flower of the tobacco plant) early in the growing process,<br />
in order to have stronger leaves with more oil and vitality.<br />
This translates to more flavor, aroma and stronger body. I<br />
think one of the key factors of the quality of his tobacco is<br />
the aging process. With Jochy, there is no rushing nature and<br />
no artificial methods of curing the tobacco.<br />
Q: How many brands do you have now?<br />
A: We continue to make the Oliveros brands, including the<br />
King Havano, Sun Grown, Sun Grown Reserve and the<br />
Oliveros Flavors, in addition to the Swag Puro Dominicano,<br />
the new Swag Sobe Edition (South Beach), Aging Room<br />
Small Batch M356, Aging Room Haváo and the new Aging<br />
Room Small Batch Quattro F55 [which scored exceptionally<br />
well in the last issue of Cigar Insider.]<br />
Q: Which is your best-selling brand?<br />
A: Aging Room Small Batch, followed by the Swag.<br />
Q: Overall, how many cigars do you produce a year?<br />
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A: Close to 2 million cigars. However, I purposely limit the<br />
growth of the Small Batch in order to maintain quality and<br />
consistency. I am looking for quality not quantity.<br />
Q: Do you consider yourself a boutique cigarmaker?<br />
A: Absolutely, I am a boutique cigarmaker. I tried once to<br />
be a producer of cigars for everyone.<br />
Q: What’s your definition of a boutique cigar? Is there a<br />
certain production number where the cigar is no longer<br />
boutique?<br />
A: It is hard to put a number on when a brand is no longer<br />
a boutique brand. I think that a boutique cigar is as much<br />
of a philosophy as it is a number. My idea of boutique may<br />
be different from other manufacturers. I like to keep the<br />
blend unique but once the tobacco for that blend is finished,<br />
I move to another blend and do not substitute the tobacco<br />
to continue the perception that it is the same cigar. That is<br />
my idea of boutique.<br />
Q: Do you think that the cigar industry is under siege?<br />
A: My father and mother brought me to this country<br />
searching for freedom and opportunity and that is what I<br />
found in this great country. But lately, I see our freedoms<br />
as individuals, especially as smokers, being violated more<br />
and more. The unfair taxes, the over regulation and the<br />
intrusive non-smoking laws are, in my opinion, the major<br />
current threats to our industry. It is coming to a point that<br />
smoking a cigar is a patriotic act. n<br />
CORRECTION: NICARAGUA<br />
T he story on Nicaragua’s cigar shipments that appeared in<br />
the November 27 Cigar Insider had incorrect numbers<br />
for cigar exports in 2012. Nicaragua’s shipments were down<br />
slightly for the seven months ending July 2012, decreasing<br />
by 3.2 percent compared to the same period in 2011, while<br />
Dominican cigar shipments rose 14 percent during that time.<br />
If these estimates hold, the Dominican Republic will retain<br />
its position as the No. 1 exporter of premium cigars to the<br />
United States, with Nicaragua as a close second. The growth<br />
in Nicaraguan cigars over the past several years remains the<br />
greatest success story in the premium cigar business, with<br />
shipments more than doubling in volume over the past<br />
six years. n<br />
8<br />
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CIGAR AFICIONADO’s 2012<br />
TOP 25 COUNTDOWN SCHEDULE<br />
The Top 25 list will be released on the website.<br />
Wednesday, January 2<br />
<strong>CIGARS</strong> NO. 10, 9, 8, 7 AND 6<br />
Thursday, January 3<br />
<strong>CIGARS</strong> NO. 5, 4, 3 AND 2<br />
Friday, January 4<br />
THE 2012 CIGAR OF THE YEAR<br />
Monday, January 7<br />
<strong>CIGARS</strong> NO. 11 THROUGH 25<br />
Visit CigarAficionado.com<br />
IN THE NEXT CIGAR INSIDER<br />
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in one issue, along with detailed analysis. It’s the<br />
ultimate buying guide to cigars, and you’ll only find it<br />
in Cigar Insider.<br />
Your Next CIGAR INSIDER Arrives on Wednesday, Dec. 26.<br />
Editor and Publisher Marvin R. Shanken<br />
Executive Editor Gordon Mott<br />
Managing Editor David Savona<br />
Director of Research Frank C. Walters<br />
Associate Editor Gregory Mottola<br />
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Tasting Coordinator/<br />
Editorial Assistant<br />
G. Clay Whittaker<br />
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© 2012 M. Shanken Communications, Inc. All rights reserved.<br />
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