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Cigar Insider<br />

internet only<br />

CLICK HERE TO SUBSCRIBE<br />

IN THIS ISSUE:<br />

TASTING REPORT:<br />

VERTICAL BRAND TASTINGS:<br />

n Diamond Crown Maximus [page 2]<br />

n E.P. Carrillo Cardinal Maduro [page 3]<br />

n L’Atelier [page 3]<br />

CURRENT SIZES:<br />

n H. Upmann Majestic [page 2]<br />

CIGAR NEWS<br />

n Arturo Fuente’s Casa Cuba Brand<br />

Hitting Retail Next Year [page 4]<br />

n E.P. Carrillo Releases Edición Limitada [page 4]<br />

n New Dunhill Uses Vintage Tobacco [page 4]<br />

n Second Name Change for Mild La Flor [page 5]<br />

n Camacho Makes Brand for Mike Ditka [page 5]<br />

n INSIDER EXCLUSIVE: Q&A With Oliveros’s<br />

Rafael Nodal [page 6]<br />

n Correction to Previous Nicaragua Story [page 8]<br />

n Top 25 Online Countdown Schedule [page 8]<br />

DECEMBER 11, 2012 n VOL. 17, NO. 23 n FROM THE PUBLISHER OF CIGAR AFICIONADO MAGAZINE<br />

FEATURED CIGAR<br />

L’ATELIER<br />

LAT56<br />

NICARAGUA n PRICE: $10.00 n BODY: MEDIUM<br />

For a full tasting, see page three.<br />

BEST <strong>CIGARS</strong> THIS ISSUE<br />

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94<br />

POINTS<br />

L’Atelier LAT56 Nicaragua 94<br />

L’Atelier LAT52 Nicaragua 92<br />

L’Atelier LAT54 Nicaragua 92<br />

H. Upmann Majestic Cuba 91<br />

Diamond Crown Maximus Churchill No. 2 Dom. Rep. 89<br />

Diamond Crown Maximus Toro No. 4 Dom. Rep. 89<br />

E.P. Carrillo Cardinal Maduro Cardinal 56 Dom. Rep. 89<br />

<strong>DUNHILL</strong> <strong>VINTAGE</strong> <strong>CIGARS</strong><br />

A NEW <strong>DUNHILL</strong> CIGAR will be showcasing some<br />

10-year-old tobacco in its filler. The limited-edition Dunhill<br />

Aged Reserva Especial 2003 has been rolled and warehoused<br />

for a year but will be released later this month. Owned by<br />

tobaccogiant British American Tobacco, Dunhill cigars are<br />

made and distributed by General Cigar. To read more about<br />

the release, see page four.<br />

BEST <strong>CIGARS</strong> OF THE YEAR<br />

THE COUNTDOWN HAS BEGUN FOR THE BEST <strong>CIGARS</strong> OF 2012. In less than<br />

one month, the best cigars of 2012 will be revealed at www.cigaraficionado.com. Determining the<br />

cigar of the year is not an easy process. We start by looking back at all the cigars tested throughout<br />

the year in both Cigar Aficionado and Cigar Insider—more than 700. Then we focus on the topscoring<br />

smokes, and from there begin the blind tasting process all over again. Our tasting coordinator<br />

heads out to the retail shops, purchases the cigars, removes the bands and orchestrates an entirely<br />

new tasting. After multiple rounds, we arrive at a list of 25 and eventually the No. 1 Cigar of the Year.<br />

Quality and consistency are crucial factors. For a schedule of the Top 25 unveiling, see page 8.


2<br />

TASTING REPORT<br />

DIAMOND CROWN MAXIMUS<br />

VERTICAL BRAND TASTING<br />

Country: Dominican Republic<br />

Maker: Tabacalera A. Fuente y Cia.<br />

Distributor: J.C. Newman Cigar Co.<br />

Filler: Dom. Rep.<br />

Binder: Dom. Rep.<br />

Wrapper: Ecuador<br />

Purchase Date: November 2012<br />

CHURCHILL NO. 2<br />

89 POINTS n 7" x 50 n $15.80<br />

Hickory and some spice are the predominant flavors of<br />

this cigar, which has a sweet and nutty finish. The wrapper<br />

is dark and oily.<br />

Body: Medium to Full<br />

TORO NO. 4<br />

89 POINTS n 6" x 50 n $13.30<br />

Gleaming with oils, this near-black cigar has an even<br />

draw that delivers rich, creamy smoke with touches of<br />

sweet cedar and wood.<br />

Body: Medium<br />

DOUBLE BELICOSO NO. 10<br />

88 POINTS n 6 3/4" x 54 n $17.80<br />

Notes of dried orange peel, licorice and some hints<br />

of wood come through on the airy draw of this long<br />

torpedo.<br />

Body: Medium to Full<br />

DOUBLE CORONA NO. 1<br />

87 POINTS n 8" x 50 n $18.30<br />

This double corona has an even draw. Though it is a<br />

slow starter, the cigar warms to impart toast, wood and<br />

some sweet licorice flavor.<br />

Body: Medium to Full<br />

PYRAMID NO. 3<br />

87 POINTS n 6 3/8" x 50 n $17.30<br />

Heavy notes of toast dominate this torpedo, which also<br />

carries hints of nougat. Toasty flavors recur on the finish<br />

as do touches of almond.<br />

Body: Medium to Full<br />

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DOUBLE ROBUSTO NO. 6<br />

87 POINTS n 5" x 56 n $12.00<br />

The ash splits as this robusto is smoked. Some sweet<br />

nutty notes initially come through the airy draw, but the<br />

flavors dissipate.<br />

Body: Medium to Full<br />

ROBUSTO NO. 5<br />

86 POINTS n 5" x 50 n $10.80<br />

The flavor of this dark, oily and veiny cigar is overwhelmingly<br />

oaky and charry. Although the burn and draw are even,<br />

it leaves an ashy aftertaste.<br />

Body: Medium to Full<br />

BRAND SUMMARY: Owned by Newman brothers Eric and Bobby,<br />

the Diamond Crown Maximus line was born in 2001 as a fullerbodied<br />

follow-up to the 1995 Diamond Crown release. It features<br />

a dark, sun-grown wrapper from Ecuador grown by Oliva Tobacco<br />

Co. Five sizes in the Maximus line have a relatively narow 50 ring<br />

gauge, save two—the Double Belicoso No. 10 at 54, and the new<br />

and significantly fatter Double Robusto No. 6, which measures 5<br />

by 56. That size was released a little over a year ago, but only to<br />

Diamond Crown’s exclusive lounges, and has since expanded to<br />

the regular market in recent months. The standouts for this tasting<br />

were the Churchill No. 2 and the Toro No. 4, which both<br />

received 89 points in our test.<br />

Average Rating: 87.6 points<br />

H. UPMANN<br />

CURRENT SIZE<br />

Country: Cuba<br />

Maker: N/A<br />

Distributor: Habanos S.A.<br />

Filler: Cuba<br />

Binder: Cuba<br />

Wrapper: Cuba<br />

Box Date: January 2012<br />

MAJESTIC<br />

91 POINTS n 5 1/2" x 40 n £8.80 n Humidor Selection<br />

A gutsy and bold smoke that imparts lots of flavor for<br />

such a small cigar. It offers notes of cedar, earth and<br />

leather before a long cocoa finish.<br />

Body: Medium to Full<br />

95-100: Classic n 90-94: Outstanding n 80-89: Very good to excellent n 70-79: Average to good commercial quality<br />

Below 70: Don’t waste your money n N/A: Not Available Note: Prices are manufacturers’ suggested retail, before taxes.<br />

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3<br />

L’ATELIER<br />

NEW RELEASE—VERTICAL BRAND TASTING<br />

Country: Nicaragua<br />

Maker: My Father Cigars S.A.<br />

Distributor: L’Atelier Imports<br />

Filler: Nicaragua<br />

Binder: Nicaragua<br />

Wrapper: Ecuador<br />

Release Date: October 2012<br />

LAT56<br />

94 POINTS n 6 1/2" x 56 n $10.00 n Humidor Selection<br />

The burn and draw are superb on this beautifully balanced<br />

cigar. Notes of chocolate and wood build on the palate<br />

before taking on touches of vanilla and earthy truffle.<br />

Body: Medium<br />

LAT52<br />

92 POINTS n 4 3/4" x 52 n $8.00 n Humidor Selection<br />

A gorgeous, pigtailed robusto. This cigar’s lush draw<br />

imparts copious wood and leather flavor before mellowing<br />

to cocoa, nuts and a hint of salty taffy.<br />

Body: Medium<br />

LAT54<br />

92 POINTS n 5 5/8" x 54 n $9.00 n Humidor Selection<br />

Red pepper and cayenne spices punctuate this otherwise<br />

creamy, attractive smoke. Hints of earth and floral notes<br />

add to the complexity.<br />

Body: Medium to Full<br />

BRAND SUMMARY: Pete Johnson’s new Florida-based company<br />

L’Atelier Imports is off to an impressive start with its flagship<br />

line of the same name. L’Atelier is rolled at My Father Cigars in<br />

Nicaragua from all-Nicaraguan filler and binder and wrapped<br />

in Ecuadoran cover leaf. The sizes are a take on the Cohiba<br />

Behike BHK trio launched by Cuba in 2010. “[The company is] a<br />

chance for me to expand my footprint in the cigar industry without<br />

adding to the Tatuaje portfolio, which is already at capacity,”<br />

said Johnson in a Cigar Insider interview. The entire L’Atelier<br />

line performed remarkably, with one of our highest averages of<br />

the year. The LAT56 stood out, scoring 94 points.<br />

Average Rating: 92.7 points<br />

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E.P. CARRILLO CARDINAL MADURO<br />

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NEW RELEASE—VERTICAL BRAND TASTING<br />

Country: Dominican Republic<br />

Maker: Tabacalera La Alianza<br />

Distributor: EPC Cigar Co.<br />

Filler: Nicaragua<br />

Binder: Nicaragua<br />

Wrapper: U.S.A./Conn. Broadleaf<br />

Release Date: November 2012<br />

CARDINAL 56<br />

89 POINTS n 5 1/2" x 56 n $8.75<br />

A spicy backbone of red and black pepper is balanced by<br />

hints of mint and earthy coffee on this dark, matte veiny<br />

toro, which draws evenly.<br />

Body: Medium to Full<br />

CARDINAL 52<br />

88 POINTS n 5" x 52 n $7.25<br />

Dark and bold with plenty of raisin character, this wellmade<br />

robusto has a solid core of wood with touches of<br />

pepper. A very hearty smoke.<br />

Body: Medium to Full<br />

CARDINAL 54<br />

88 POINTS n 6" x 54 n $8.25<br />

A dark, toothy cigar that smokes evenly. The upfront<br />

blast of black pepper mellows into charry notes with a<br />

hint of licorice on the finish.<br />

Body: Medium to Full<br />

BRAND SUMMARY: Cigarmaker Ernesto Perez-Carrillo claims<br />

that Cardinal is the strongest, most full-bodied cigar in his entire<br />

coterie of brands. “We wanted to round out the E.P. Carrillo<br />

portfolio with a full-body cigar,” said Perez-Carrillo. “It is a<br />

blend of tobaccos from three different farms in Nicaragua.”<br />

Cardinal comes in two varieties: natural, which is made with an<br />

Ecuador Sumatra wrapper, and maduro, with a darker Connecticut<br />

Broadleaf wrapper. The name came when the Carrillos saw the<br />

first box for the line and its striking scarlet label reminded them<br />

of a cardinal. A test of the maduro line yielded very consistent<br />

flavorful smokes across the board.<br />

Average Rating: 88.3 points<br />

95-100: Classic n 90-94: Outstanding n 80-89: Very good to excellent n 70-79: Average to good commercial quality<br />

Below 70: Don’t waste your money n N/A: Not Available Note: Prices are manufacturers’ suggested retail, before taxes.<br />

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4<br />

CIGAR NEWS<br />

FUENTE TO RELEASE CASA CUBA<br />

BRAND FOR 2013<br />

BY GREGORY MOTTOLA<br />

An elusive Fuente brand called Casa Cuba has been on<br />

hold for over a year. Blended by company patriarch<br />

Carlos Fuente Sr., samples of these cigars were passed out to<br />

a select few at the 2011 IPCPR and elsewhere—but no one<br />

has heard much about them since. Carlos “Carlito” Fuente Jr.<br />

recently spoke with Cigar Insider for a status report on this<br />

little-known brand.<br />

“This is my father’s cigar,” said Fuente Jr. “He blended<br />

it to his taste. They were all ready to go last year, but right<br />

before they shipped I took one look at the band and said<br />

‘No way.’ It needed to be redesigned. The packaging just<br />

wasn’t up to my standard.”<br />

According to Fuente Jr., about 600,000 Casa Cuba cigars<br />

have been sitting in storage for over a year in the Dominican<br />

Republic just waiting for new bands and boxes.<br />

The blend consists of an Ecuadoran wrapper around<br />

Dominican binder and filler tobacco.<br />

It’s an old brand that Fuente Sr. wanted to resurrect.<br />

Casa Cuba was originally a Tampa-made cigar made from<br />

imported Cuban tobacco before the embargo. Though the<br />

Fuentes acquired Casa Cuba in the 1970s, they didn’t do<br />

much with the trademark until recently.<br />

“I always resisted using<br />

the word Cuba in anything<br />

I made,” said Fuente Jr. “I<br />

wanted to move past that<br />

and concentrate on the<br />

identity of the Dominican<br />

Republic. I compare [the<br />

Dominican Republic] to<br />

Napa. No one took them<br />

seriously as a wine producer<br />

in the beginning and now<br />

they make some of the best<br />

Carlos Fuente Sr.<br />

wines in the world.”<br />

Fuente Jr. doesn’t expect<br />

the Casa Cuba cigars to hit retail shelves until late summer<br />

or early fall 2013, concentrating his efforts on other releases.<br />

“I really don’t know very much about the cigar,” Fuente<br />

Jr. said. “My father is the one who made this. It’s very old<br />

fashioned.” n<br />

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E.P. CARRILLO RELEASES EDICIÓN<br />

LIMITADA 2012<br />

BY GREGORY MOTTOLA<br />

Cigarmaker Ernesto Perez-Carrillo has put out this<br />

year’s E.P. Carrillo Edición Limitada cigar, but he’s<br />

ventured into new blending territory with the 2012 release,<br />

as it features a Nicaraguan Corojo tobacco that he’s never<br />

used before.<br />

“With the Corojo, I get a very different taste,” said<br />

Perez-Carrillo. “I can’t necessarily describe the flavor, but it<br />

is very unique and adds a new level of complexity.”<br />

The cigar is a hefty 6 inch by 54 ring gauge smoke that<br />

uses two different types of tobacco from two different areas in<br />

Nicaragua—one in Jalapa (Corojo) and one in Estelíi (Criollo).<br />

Perez-Carrillo knew that he wanted the cigar to showcase the<br />

Corojo—which accounts for 25 percent of the filler—so, after<br />

some trial and error, wound up using an Ecuadoran Sumatra<br />

binder and Connecticut Broadleaf wrapper from the 2009-<br />

2010 harvest.<br />

“We started this project in November of last year. I tried<br />

different Brazilian wrappers but it wasn’t until we tried the<br />

Broadleaf that it really tasted right.”<br />

The cigars were eventually rolled in March and went to<br />

market about three weeks ago. Only 1,500 boxes of 10<br />

were rolled, or 15,000 cigars total. “There wasn’t a lot<br />

of the Corojo tobacco,” explained Perez-Carrillo. “I only<br />

had enough for this project. When you find tobacco that’s<br />

unique you ask yourself ‘How can I blend it with tobacco<br />

that I already have?’ ”<br />

Each cigar retails for $15.00. Like all E.P. Carrillo cigars,<br />

the Edición Limitada 2012 is made in the Dominican<br />

Republic at the La Alianza factory. n<br />

<strong>VINTAGE</strong> SMOKE FROM <strong>DUNHILL</strong><br />

BY DAVID SAVONA<br />

Dunhill is poised to release a cigar made with some<br />

10-year-old filler tobacco, a first for the brand. The<br />

Dunhill Aged Reserva Especial 2003, debuting later this<br />

month, is a limited-edition smoke rolled with a component<br />

of 2003 Dominican filler, plus each cigar has been aged for<br />

an entire year before release.<br />

“The Aged Vintage Limited Edition is very special to us,<br />

as it represents the starting point of many exciting things<br />

we are planning in 2013,” said Yves Politi, the head of<br />

Dunhill Cigars for British American Tobacco International,<br />

the company that owns the Dunhill brand.<br />

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The new Dunhill is made with a filler blend of Dominican<br />

and Nicaraguan tobaccos, including Dominican piloto<br />

Cubano from the 2003 harvest that has been aged in tercios<br />

for some ten years. Tercios are large bales made of palm<br />

bark, also known as yagua, that were used extensively in the<br />

Cuban cigar industry in the old days of the cigar business.<br />

They are quite rare today.<br />

The blend is completed with a Connecticut Broadleaf<br />

binder, and wrapped in Connecticut-shade tobacco grown<br />

in the northeastern United States. The cigars were rolled<br />

at General Cigar Dominicana for Dunhill. As with every<br />

Dunhill Aged cigar, after rolling they were stored for a<br />

year in aging rooms lined with Spanish cedar to allow the<br />

cigars to mature. The blend has been rolled in one size only,<br />

called Robusto Grande, measuring 5 1/2 inches long by 54<br />

ring gauge.<br />

There won’t be many Dunhill Aged Reserva Especial<br />

2003s. Dunhill is capping the run at 35,000 cigars, presented<br />

in 3,500 boxes, each containing 10 cigars. The cigars all<br />

wear a secondary band, in gold, and come in classy white<br />

boxes. They will retail for $15.00 per cigar in the U.S., and<br />

9.80 Euros in Germany. They should be on sale in a week.<br />

Dunhill’s idea for this cigar is to present a fine smoke<br />

much in the way that companies in the beverage industry<br />

present fine wines.<br />

“The Aged Series is aiming at reviving and celebrating<br />

vintage years of tobacco like a grand cru for wines,” said<br />

Politi. “We are aimed at reviving and celebrating vintage<br />

years of tobacco.” Dunhill said the 2003 Dominican piloto<br />

harvest, in particular, was an exceptional year for that type<br />

of leaf.<br />

Dunhill has been part of the cigar business since 1907,<br />

when Alfred Dunhill opened a tobacco shop in London.<br />

Cigars were first sold under the Dunhill name in 1980. The<br />

brand is now owned by British American Tobacco, one of<br />

the world’s largest tobacco concerns. n<br />

5<br />

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SECOND NAME CHANGE FOR<br />

MILD LA FLOR<br />

BY DAVID SAVONA<br />

The mildest La Flor Dominicanas have their second<br />

name change in less than a year. La Flor Dominicana<br />

Light, previously known as La Flor Dominicana Premium,<br />

has been renamed La Flor Dominicana Suave.<br />

“It was a screwup,” said brand maker Litto Gomez, who<br />

co-owns the brand with his wife, Ines Lorenzo-Gomez.<br />

“We can’t use the name light.”<br />

The word light was prohibited in tobacco packaging<br />

after the passage of the Family Smoking Prevention and<br />

Tobacco Control Act, which was passed in 2010 and put<br />

the FDA in control of the U.S. tobacco industry.<br />

The cigars have a new name but the same blend, and sport<br />

lightly hued Connecticut shade wrappers. Some retailers still<br />

had references to La Flor Dominicana Light cigars as this<br />

issue was published, while others still had references to La<br />

Flor Dominicana Premium. n<br />

MIKE DITKA <strong>CIGARS</strong> LAUNCHING<br />

THIS MONTH<br />

BY G. CLAY WHITTAKER<br />

Camacho is less than a week from finally releasing its<br />

limited-production/limited-edition line, the Mike Ditka<br />

Kickoff Series, a brand of cigars named for famed football<br />

coach and player Mike Ditka. The Ditka brand will actually<br />

include three different lines, called The Player, The Coach<br />

and The Hall of Famer.<br />

A No. 1 draft pick in 1961 for the Bears, Ditka was a<br />

tight end for the Chicago team for more than six years<br />

before being traded to the Eagles. After retiring in 1972,<br />

Ditka began coaching with the Cowboys before returning<br />

to the Chicago Bears in 1981. He was inducted into the<br />

hall of fame in 1988 and retired from coaching in 1999.<br />

The Player is wrapped in an Ecuadoran Connecticut<br />

wrapper, the binder is Honduran, and the filler is a blend of<br />

tobaccos from Honduras and the Dominican Republic. The<br />

Coach has a Brazilian binder, fillers from Nicaragua and<br />

the Dominican Republic, and a Honduran criollo wrapper.<br />

The fuller-bodied Hall of Famer is a blend of Nicaraguan<br />

and Dominican filler tobaccos, a Honduran binder, and a<br />

wrapper of San Andrés maduro from Mexico. All of the<br />

cigars are rolled at the famed Tabacos Rancho Jamastran<br />

in Honduras, home of Camacho Cigars.<br />

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All three have very different blends, but each will come<br />

in four sizes: Robusto (5 by 50), Toro (6 by 50), Torpedo<br />

(6 1/4 by 54) and 60x6, (with its namesake measurements).<br />

The prices vary slightly between the three blends, with The<br />

Player ranging from $8.00 to $9.50, The Coach ranging<br />

from $8.50 to $10, and The Hall of Famer costing between<br />

$9 and $10.50 per stick. Within each blend only 1,000<br />

individually numbered boxes will be produced across the<br />

four size formats.<br />

Each box will hold 10 cigars, every one of which will<br />

be housed in an individual coffin. Only 30,000 cigars are<br />

being rolled across the three blends.<br />

The cigars will have their formal debut in a little less than<br />

a week at Mike Ditka’s Steakhouse in downtown Chicago. n<br />

INSIDER Q&A: RAFAEL NODAL,<br />

HABANA CUBA CIGAR CO.<br />

When Cuban-born Rafael Nodal came to the United<br />

States as a teenager, cigars were the last thing on his<br />

mind. Decades later, Nodal has established himself as a<br />

player in the premium cigar business, but it wasn’t easy.<br />

Failed brands and over-ambitious marketing strategies finally<br />

forced him to reassess his philosophy. Success has started<br />

to come his way, most notably by earning a spot in Cigar<br />

Aficionado’s Top 25 cigars of 2011. Cigar Insider’s Gregory<br />

Mottola caught up with Nodal and talked about his company’s<br />

change of direction.<br />

MOTTOLA: You grew up in Cuba, after the revolution?<br />

NODAL: Yes, I was born in 1964 in a small town called Ciego<br />

de Avila, right in Camaguey. I lived there until I was 16.<br />

Q: Did you smoke cigars or work with tobacco?<br />

6<br />

Rafael Nodal<br />

A: No. The area was known<br />

for citrus, not tobacco.<br />

Q: Did you go to school?<br />

A: Yes. And every day from<br />

the first grade to the 10th<br />

grade we had something<br />

called “revolutionary hour.”<br />

It was an outdoor assembly<br />

and the whole school was<br />

required to attend. Some-<br />

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one would get on a loudspeaker and talk about how great<br />

Communism and Socialism was, that the American Yankees<br />

were going to invade any day. It was a daily indoctrination.<br />

Q: When did you come to the U.S.?<br />

A: In 1980. I came over with my parents as part of the<br />

Mariel boatlift. We stopped in Key West, but pretty much<br />

went straight to New York City. I played violin and had<br />

been playing since I was six years old.<br />

Q: What were you doing right before you were in the cigar<br />

business?<br />

A: I was an associate director of finance at a Florida hospital<br />

and continued in healthcare until I became executive<br />

director of a national psychiatric company.<br />

Q: Were you a cigar smoker then?<br />

A: No.<br />

Q: What made you interested in cigars?<br />

A: At work, I met Hank Bischoff, a mental health therapist<br />

with tremendous love for everything Cuban, especially<br />

cigars. At the same time I hired a psychiatrist as my medical<br />

director—she’s now my wife, Dr. Alina Cordoves Nodal.<br />

Alina is originally from San Juan, Pinar del Río and her family<br />

has been in the cigar-growing business for two generations.<br />

Her father used to distribute La Aurora cigars in Tampa<br />

before Miami Cigar took the national distribution. I have to<br />

thank Hank and Alina for the introduction to the leaf.<br />

Q: How did you first get into the business?<br />

A: In 1998 Hank and I had an online cigar business and I was<br />

able to meet a lot of cigar manufacturers. We were the main<br />

distributor of the Oliveros brand. Shortly after, Hank and I<br />

became consultants to Oliveros’ distributor—the Habana<br />

Cuba Cigar Co. Due to family problems, they closed the<br />

business and in 2002 Alina, Hank and I took it over.<br />

Q: Are you the sole owner of the company?<br />

A: No, Hank and Alina are my partners. I would have not<br />

been able to do anything without them.<br />

Q: What was the first premium cigar you released after you<br />

bought Oliveros?<br />

A: It was called the Habana Cuba Premier Selection.<br />

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Q: Where was it made?<br />

A: In Nicaragua by Nick Perdomo. It was the first release<br />

outside of the Oliveros brand, however, the Oliveros lines<br />

were being made in Santiago, Dominican Republic.<br />

Q: When was the last time Perdomo made a cigar for you?<br />

A: Perdomo made the Premier Selection and another cigar<br />

called the Oliveros Gran Reserva until approximately<br />

2004. By that time we had already started making cigars<br />

in a new factory in Tamboríl and all the production was<br />

moved there.<br />

Q: Do you only make premium cigars?<br />

A: No. Oliveros was known primarily during the boom as a<br />

flavored cigar line. We continue to make the Oliveros flavored<br />

lines, but our concentration has been on premium cigars.<br />

Q: What percentage of your business would you say is<br />

flavored?<br />

A: This year the flavored cigar lines represent 11 percent of<br />

our total sales by volume.<br />

Q: In 2005, you released a very thick line of cigars called XL<br />

For Men, but the brand was discontinued. What happened?<br />

A: The XL For Men was not a successful line. I designed<br />

it to appeal to new smokers, gave it a great<br />

multi-country blend and had it made in big<br />

ring gauges. Perhaps it was ahead of its time,<br />

although the name was a problem and we<br />

did have issues with consistency. I think that<br />

in order to learn we have to make mistakes.<br />

Let’s just say that we have learned a lot from<br />

the XL and other releases. It has prepared<br />

me for what I am doing now. From that<br />

point of view, it was a success.<br />

7<br />

Q: You mentioned your first approach, trying<br />

to appeal to the masses. What was your<br />

basic business philosophy?<br />

A: I was not producing the cigars I wanted<br />

to make but was trying to make cigars for<br />

everyone. I was trying to compete with big<br />

multinational companies and trying to reach<br />

as many smokers as possible.<br />

Q: Recently, you formed a new subsidiary<br />

called Boutique Blends. Is this a reflection of<br />

a new business outlook?<br />

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A: Boutique Blends is not only the name of our new<br />

distribution company, it is also our new philosophy. I am no<br />

longer trying to make cigars for everyone, but introducing<br />

new blends for educated consumers who are seeking<br />

complexity and character in their smokes.<br />

Q: Your Aging Room Small Batch M356 brand scored very<br />

well last year and even earned a spot on Cigar Aficionado’s<br />

Top 25 list. Did this change things?<br />

A: The Aging Room Small Batch M356 allowed us to<br />

produce small batches of hard-to-find tobacco. We knew<br />

from the beginning that we had something special, but<br />

having it appear on the Top 25 definitely changed things.<br />

Q: How?<br />

A: First, it was a validation of our new vision. Second, it has<br />

helped us in getting the word out to retailers and consumers<br />

alike, not only here in the U.S. but around the word.<br />

Q: Who is your main supplier of tobacco for your premium<br />

cigars?<br />

A: José “Jochy” Blanco. He has been an integral part of my<br />

Boutique Blends project.<br />

Q: What makes his tobacco special?<br />

A: His method of preparation of the soil and growing have<br />

created excellent tobacco. He likes to “desbotonar” (remove<br />

the flower of the tobacco plant) early in the growing process,<br />

in order to have stronger leaves with more oil and vitality.<br />

This translates to more flavor, aroma and stronger body. I<br />

think one of the key factors of the quality of his tobacco is<br />

the aging process. With Jochy, there is no rushing nature and<br />

no artificial methods of curing the tobacco.<br />

Q: How many brands do you have now?<br />

A: We continue to make the Oliveros brands, including the<br />

King Havano, Sun Grown, Sun Grown Reserve and the<br />

Oliveros Flavors, in addition to the Swag Puro Dominicano,<br />

the new Swag Sobe Edition (South Beach), Aging Room<br />

Small Batch M356, Aging Room Haváo and the new Aging<br />

Room Small Batch Quattro F55 [which scored exceptionally<br />

well in the last issue of Cigar Insider.]<br />

Q: Which is your best-selling brand?<br />

A: Aging Room Small Batch, followed by the Swag.<br />

Q: Overall, how many cigars do you produce a year?<br />

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A: Close to 2 million cigars. However, I purposely limit the<br />

growth of the Small Batch in order to maintain quality and<br />

consistency. I am looking for quality not quantity.<br />

Q: Do you consider yourself a boutique cigarmaker?<br />

A: Absolutely, I am a boutique cigarmaker. I tried once to<br />

be a producer of cigars for everyone.<br />

Q: What’s your definition of a boutique cigar? Is there a<br />

certain production number where the cigar is no longer<br />

boutique?<br />

A: It is hard to put a number on when a brand is no longer<br />

a boutique brand. I think that a boutique cigar is as much<br />

of a philosophy as it is a number. My idea of boutique may<br />

be different from other manufacturers. I like to keep the<br />

blend unique but once the tobacco for that blend is finished,<br />

I move to another blend and do not substitute the tobacco<br />

to continue the perception that it is the same cigar. That is<br />

my idea of boutique.<br />

Q: Do you think that the cigar industry is under siege?<br />

A: My father and mother brought me to this country<br />

searching for freedom and opportunity and that is what I<br />

found in this great country. But lately, I see our freedoms<br />

as individuals, especially as smokers, being violated more<br />

and more. The unfair taxes, the over regulation and the<br />

intrusive non-smoking laws are, in my opinion, the major<br />

current threats to our industry. It is coming to a point that<br />

smoking a cigar is a patriotic act. n<br />

CORRECTION: NICARAGUA<br />

T he story on Nicaragua’s cigar shipments that appeared in<br />

the November 27 Cigar Insider had incorrect numbers<br />

for cigar exports in 2012. Nicaragua’s shipments were down<br />

slightly for the seven months ending July 2012, decreasing<br />

by 3.2 percent compared to the same period in 2011, while<br />

Dominican cigar shipments rose 14 percent during that time.<br />

If these estimates hold, the Dominican Republic will retain<br />

its position as the No. 1 exporter of premium cigars to the<br />

United States, with Nicaragua as a close second. The growth<br />

in Nicaraguan cigars over the past several years remains the<br />

greatest success story in the premium cigar business, with<br />

shipments more than doubling in volume over the past<br />

six years. n<br />

8<br />

Cigar Insider<br />

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CIGAR AFICIONADO’s 2012<br />

TOP 25 COUNTDOWN SCHEDULE<br />

The Top 25 list will be released on the website.<br />

Wednesday, January 2<br />

<strong>CIGARS</strong> NO. 10, 9, 8, 7 AND 6<br />

Thursday, January 3<br />

<strong>CIGARS</strong> NO. 5, 4, 3 AND 2<br />

Friday, January 4<br />

THE 2012 CIGAR OF THE YEAR<br />

Monday, January 7<br />

<strong>CIGARS</strong> NO. 11 THROUGH 25<br />

Visit CigarAficionado.com<br />

IN THE NEXT CIGAR INSIDER<br />

It’s our year in review, with a year’s worth of ratings<br />

in one issue, along with detailed analysis. It’s the<br />

ultimate buying guide to cigars, and you’ll only find it<br />

in Cigar Insider.<br />

Your Next CIGAR INSIDER Arrives on Wednesday, Dec. 26.<br />

Editor and Publisher Marvin R. Shanken<br />

Executive Editor Gordon Mott<br />

Managing Editor David Savona<br />

Director of Research Frank C. Walters<br />

Associate Editor Gregory Mottola<br />

Editorial Assistant Andrew Nagy<br />

Tasting Coordinator/<br />

Editorial Assistant<br />

G. Clay Whittaker<br />

Art Director Chandra Hira<br />

Senior Designer Jackelyn Navarro<br />

© 2012 M. Shanken Communications, Inc. All rights reserved.<br />

Materials may not be reproduced without permission.<br />

Questions about your subscription?<br />

Email: caonline@mshanken.com.<br />

TO SUBSCRIBE GO TO WWW.CIGARINSIDER.COM December 11, 2012

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