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El rol de Internet en la compra de juguetes - IAB Spain

El rol de Internet en la compra de juguetes - IAB Spain

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1. Ficha técnica<br />

2. Acercami<strong>en</strong>to al mundo online <strong>en</strong> <strong>la</strong> familia<br />

3. La <strong>compra</strong> <strong>de</strong> <strong>juguetes</strong><br />

4. <strong>El</strong> <strong>rol</strong> <strong>de</strong>l canal online <strong>en</strong> <strong>la</strong> <strong>compra</strong> <strong>de</strong> <strong>juguetes</strong><br />

5. Perfiles <strong>de</strong> consumidor y condicionantes <strong>de</strong> acercami<strong>en</strong>to al canal<br />

6. Conclusiones

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