MARGARET PETERSON HADDIX

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30 P R E M I E R E I S S U E : F A L L 2 0 1 3
more as a toy designer. The sketches that I sent were a little tighter than my other cover concepts since Nicole was clear about what she wanted. I used Adobe Illustrator, Adobe Photoshop, and Adobe Indesign at first, and later came in with brush and ink for the characters. Sometimes with my other covers I will paint a chunk of it in watercolor, but not for this one. MS: How was the interior art developed? Heras: In addition to the jacket art, this book also required some interior puzzles to be created. These needed to be very specific as they help to advance the plot and serve as clues for the reader to solve the game along with the characters. Chris provided reference for what everything needed to be, and I hired another illustrator to execute all of the interior spots, which I then put together in the right order to create the rebuses. We decided to have these drawn in a silhouette style to keep consistent with the silhouettes on the jacket. MS: What’s the process of developing a cover from start to finish? Ford: My agent usually sends me the work order. The designer then sends me the manuscript and I spend a day reading it and taking notes. I create at least three rough sketches and send them to the designer and the art director. The editor, who is the person in charge of overseeing all aspects of the book, including finding the story and helping the author make it even better, discusses the sketches with the designer and art director. We work back and forth until the cover is good enough to show in a meeting with the editorial and sales and marketing teams. If sales and marketing think that people will buy the book for the cover, then I have done my job and I can create the final art (which by now is just putting on finishing touches). If they don’t think people will pick up the cover, however, I have to start over with fresh sketches. About a week before the book goes to print, I usually get an emergency call that one last small change must be made to the cover. This whole process takes about six months. Heras: We probably went through just a couple of rounds of sketches ... and ended up with the really fun package we have today! I’m really happy with how this package came together. 31
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MARGARET PETERSON HADDIX

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