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“再玩一次”的公关活 - 顶尖文案TOPYS

“再玩一次”的公关活 - 顶尖文案TOPYS

“再玩一次”的公关活 - 顶尖文案TOPYS

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金奖<br />

直效<br />

Drama Queen<br />

行业: 文化、娱乐与运动<br />

媒体: 影视<br />

品牌: Young Director Award<br />

广告公司: TBWA (芬兰 Helsinki)<br />

文案: Mira Olsson<br />

美术指导: Minna Lavola<br />

导演: Rogier Hesp<br />

简单地说,就是通过多<br />

种渠道传播了一支<br />

TVC,你的宣传片要足<br />

够有趣,引起人们的注意。这支片子扣住<br />

了天生的戏剧元素,很短的时间制造了一<br />

个悬念和戏剧冲突,的确不差,但我们都<br />

不是很喜欢这种把儿童搞得很有心机的表<br />

现方式。<br />

点评:土木

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