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ontents<br />
Nº 119 · july-august 2012<br />
contents<br />
14<br />
29<br />
41<br />
24<br />
42<br />
8 Editorial.<br />
10 Serengeti, optical technology and d<strong>es</strong>ign that mak<strong>es</strong> a<br />
difference.<br />
14 Adidas eyewear in the major sporting events this summer.<br />
15 LST polarized, the revolutionary adidas eyewear lens<strong>es</strong>.<br />
16 40 years of Porsche D<strong>es</strong>ign.<br />
20 Hoya news in Augmented Reality application for iPhone.<br />
22 Belgrade, the new concept of 3 piec<strong>es</strong> of glass<strong>es</strong> Etnia<br />
Barcelona.<br />
24 Kenya project to improve eye health.<br />
25 Paul & Joe, seasonal appetizer.<br />
26 Crizal Sun UV, for those seeking the b<strong>es</strong>t sun protection in<br />
their sunglass<strong>es</strong>.<br />
28 Trends.<br />
29 ProD<strong>es</strong>ign 4th Dimension 4371-73, a creative mix of<br />
materials and colors.<br />
30 Ver Sport pr<strong>es</strong>ents Bi-Cromic, the first sports lens that<br />
chang<strong>es</strong> color and intensity.<br />
32 Multiópticas great applause. Succ<strong>es</strong>sful and original initiative<br />
to celebrate the leadership of its brand mo.<br />
34 You’s, styl<strong>es</strong> of y<strong>es</strong>terday for today’s looks.<br />
38 Contactology.<br />
41 Oio of Eschenbach, fram<strong>es</strong> for little princ<strong>es</strong>s<strong>es</strong> and<br />
sorcerers’ apprentic<strong>es</strong>.<br />
42 Roxy Torah, let the sea set you free.<br />
44 Hoya Eyvia 1.74, the top of the thin lens<strong>es</strong>.<br />
46 Visibilia, Mediterranean cruise with your customers.<br />
—– 6 —–<br />
50 Cione eliminate the management fee to members. Ensur<strong>es</strong><br />
Cione CEO, Fernando Flor<strong>es</strong>, in the assembly of the<br />
cooperative.<br />
52 Specsavers, an international succ<strong>es</strong>s story.<br />
54 News.<br />
68 In First Person. Fernando Eugenio, a born entrepreneur to<br />
manage Allison Iberica.<br />
70 MS&F, redefining its own style.<br />
74 <strong>Beltone</strong>, 20 years helping to Spain to hear better.<br />
75 Varilux Road Pilot, the special-purpose progr<strong>es</strong>sive lens for<br />
driving.<br />
76 Hoya opened a laboratory in Hungary RX specialist.<br />
78 Danavox first forum. Audiology “high”.<br />
79 Fish do not get wet. Sponsored by Alain Afflelou<br />
Foundation, is the first animated short created by children<br />
with and without disabiliti<strong>es</strong>.<br />
80 ADS Agenda.<br />
81 Children should wear sunglass<strong>es</strong>. The COOOC reports<br />
on the importance of protecting the ey<strong>es</strong>ight of children.<br />
—– 6 —–