CUBIERTA 86 ok.indd - LookVision.es

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COVER
Calvin Klein's collection, of Marchon,
shines like the sun to conquer the
summer with an advertisement
campaign of publicity and communication
under the message wear
the sun, “viste el sol”. To the commercial
opportunities the optician
offers, you have to add a unique
promotion, a pack of publicity and
a game of window shopping.
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54
contents
Nº 86 · April 2009
8 Editorial.
10 Quiksilver, deeply blue.
12 Koali & Öga, nature and architecture.
14 Silhouette, vision without boundaries.
16 Essilor Airwear Melanina, protection and visual health.
18 ck Calvin Klein, catching looks... wear the sun.
20 Survey of lenses of the AEO. The values are kept in
units and in invoicing.
22 ProDesign Zense, a challenge to techonology
and creativity.
24 Contactology.
26 Hoya publishes its new catalogue of lenses 2009.
28 Keisha Buchanan, the new Humprey’s
“London-Look”.
30 Guy Laroche, French exclusivity with Optim's quality.
34 MS&F, keys of individuality.
37 Mido, the new trends of the optical mode,
opposite to the crisis.
46 Daniel Swarovski SuperNature, the poetry
of color and nature.
48 Etnia Barcelona, seducer fantasy.
50 Blue Bay & Oxydo, protagonists of the showy
campaign of Sàfilo's communication.
52 Essilor sun lenses, protection for all the demands
and styles.
54 Adidas Adilibria, sportsmanship, design and femininity.
56 Francisco Repiso, the new manager guarantees
the future of Lotus Desing.
58 News.
66 In First Person. José Luis Estévez, Vision & Co
marketing director.
68 Live your vision. Transitions Optical and National
Geographic, partners of the new advertising campaign.
70 Classic Life SD, the new classic progressive lens
of Rodenstock, easy to go.
72 Intercast and Serengeti create the polarized
photochromatic lens Serengeti Polar PHD.
74 ARK-560, the instrument that determines
the subjective graduation of the user.
76 Ion Fiz designs for Natural Optics. He presented his
last creations in Cibeles Madrid Fashion Week.
78 Lopti-k, a trip for the vision world.
80 ADS Agenda.
81 Calvin Klein Classic Collection, distinguished
exclusivity retro.