20230503_SES_DerZehner_WebsiteImprovements
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Improve shops module<br />
OBSERVATION<br />
The modules that show the shops and the shopping<br />
centers part of the program are placed down below<br />
the homepage. These modules may be the most<br />
important ones for a potential customers that is<br />
looking for a voucher to gift.<br />
B E F O R E<br />
A F T E R<br />
RECOMMENDATION OR TEST<br />
• Move the modules to a more prominent part of the<br />
page<br />
• Add shop categories to the shops module to filter<br />
them and show variety<br />
• Improve the UI of the map module on mobile – it is<br />
really hard to see their location as it is.<br />
Clothing Home Cosme:cs<br />
EXPECTED OUTCOME<br />
Increase the website conversion rate by giving a<br />
better overview of where the vouchers can be spent.<br />
Also, this will improve visibility of the modules and<br />
user experience.