20230503_SES_DerZehner_WebsiteImprovements

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03 — Add On Ideas
Introduce sign-up process OBSERVATION When moving through the checkout, users are required to provide all kind of information. They will have to repeat this for every purchase they want to do in the future. B E F O R E A F T E R RECOMMENDATION OR TEST Add a registration option or a quick login via Google for example. If a user doesn’t want to signup, they could still choose the option to checkout as a guest. Ich möchte einen Account anlegen und meine Daten für die ZukunC speichern EXPECTED OUTCOME Increase the conversion rate for returning users, and generally increase the number of leads for retargeting.
Page 1 and 2: Der Zehner —Website optimization
Page 3 and 4: 01 — Performance overview
Page 5 and 6: Traffic by source/medium
Page 7 and 8: Demographics 01 — Age 02 — Gend
Page 9 and 10: 02 — Suggestions & improvements
Page 11 and 12: Improve homepage header OBSERVATION
Page 13 and 14: Add reviews to homepage OBSERVATION
Page 15 and 16: Add CTAs to USPs OBSERVATION The se
Page 17 and 18: Simplify the checkout 1 2 3 1 2 3 L
Page 19: Fix checkout with delivery OBSERVAT
Page 23 and 24: Loyalty program OBSERVATION Users w

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