20230503_SES_DerZehner_WebsiteImprovements
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Overview of traffic acquisition<br />
2022<br />
01 —<br />
Traffic<br />
02 —<br />
Conversions<br />
03 —<br />
Landing Pages<br />
In 2022 google/cpc brought in the<br />
majority of users (50%+), followed<br />
by google/organic traffic.<br />
Facebook, Instagram / Social<br />
channels were grouped and<br />
amounted to 6,2%.<br />
Most other acquisitions were split<br />
among different <strong>SES</strong> websites.<br />
Other search engines such as bing<br />
or Ecosia brought in only tiny<br />
fractions of Users.<br />
google/cpc is the best performing<br />
channel among those with<br />
significant traffic volume with<br />
5,96% Purchase CR, followed by<br />
google/organic which is already<br />
significantly lower with 3,33%.<br />
Facebook / IG traffic is quite high<br />
on Add to Carts CR (10%+) but low<br />
on actual purchases.<br />
bing/organic, though low in<br />
traffic, shows a very high CR of<br />
10,8%.<br />
The most common landing page<br />
by far is the /de/ Homepage with<br />
65% of all visits.<br />
The second place is taken by the<br />
B2B landing page with 4,66% of<br />
all visits.<br />
It is worth noting that the highest<br />
Purchase CR comes from the<br />
overlay to pick the center or the<br />
first step of the checkout for<br />
specific centers.
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