20230503_SES_DerZehner_WebsiteImprovements
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Referral program<br />
OBSERVATION<br />
Returning users show a much higher conversion rate<br />
(6,65% vs 3,16%). Apart from overall customer<br />
satisfaction, there is currently no reason to return to<br />
the website.<br />
B E F O R E<br />
A F T E R<br />
RECOMMENDATION OR TEST<br />
Offer a referral program to increase user retention<br />
and attract new users.<br />
Example: provide a discount for a referred friend,<br />
after you have made a purchase of one voucher. Info<br />
can be given on the homepage and at the end of the<br />
checkout/thank-you page.<br />
EXPECTED OUTCOME<br />
Increase the number of returning users and increase<br />
use them as a new acquisition channel for new<br />
customers.<br />
Tell your family & friends<br />
Get a 10€ voucher for every<br />
friend that purchase a new<br />
voucher with your referral<br />
code.<br />
Share your code now
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