Eric Viardot - HHL Leipzig Graduate School of Management

Dr. ERIC VIARDOT
Business Policy Department
Eric Viardot has a Doctorate in Management and he is a graduate of the HEC Business School and the
Institute of Political Sciences, Paris. He worked in different marketing positions for Hewlett‐Packard
in France, Canada and the U.S. He was then a financial director for a large international NGO in Asia
and Central America. After that, he joined Bain and Company as a senior consultant and had
numerous assignments in Europe with technology‐driven companies. Eric has published various
books and articles on strategic management and marketing with a strong focus on Technology and
Innovation Management. He is currently the co‐editor of the International Journal of Technology
Marketing. He is also an active consultant and trainer and has worked with several major
multinational corporations. Eric is a full time professor of Corporate Strategy and Marketing at EADA.
Research interests
Business Strategy and Planning ; Strategic Marketing ; Large Accounts Management ; Industry focus:
High Technology Tourism
Academic Background
HDR, Université de Aix en Provence
Ph D ‐ Doctor of Philosophy, Université de Nice‐Sophia‐Antipolis
MBA ‐ Master of Business Administration, Ecole HEC Paris
Master of Political Science, Institut d'Etudes Politiques de Paris
Professional and Academic Associations
McKinsey's Online Executive Panel
The Greening of Industry Network ‐ (GIN)
The Licensing Executives Society International ‐ (LESI)
Academic and Professional Experience

Academic
Affiliate Professor, HEC SCHOOL OF MANAGEMENT, Paris, France (2004‐)
Professor in Marketing and Strategy, CERAM BUSINESS SCHOOL, Sophia‐Antipolis, France (1990‐)
Professional
Managing Partner, GLASSWATER & C°, Sophia‐Antipolis, France (1993‐)
Senior Consultant, BAIN & COMPANY, Paris, France (1989‐1990)
Finance and Administrative Director, MEDECINS SANS FRONTIERES (1987‐1988)
Senior Sales Representative (National account manager), DEC (now HP), CANADA, Montreal (1985‐
1987)
Senior Sales Representative, DEC (now HP), FRANCE, Paris (1982‐1985)
Intellectual Contributions
Books
VIARDOT, E. (2011). The Timeless Principles of Successful Business Strategy. Germany: Springer Verlag
Link.
VIARDOT, E. ; McDonald , M. ; Chaix, P. (2010). Les Plans Marketing: Comment les Etablir,Comment
les Utiliser. 2ème édition . Belgium: DE BOECK UNIVERSITE ( , pp. 624 pages ). Link.
VIARDOT, E. ; Balogun, J. ; Hope Hailey, V. (2005). Stratégies du changement. Paris, France: Pearson
Education.
McDonald, M. ; VIARDOT, E. ; Vandercammen, M. (2004). Les plans marketing. Brussels, Belgium: De
Boeck.
VIARDOT, E. (2004). Successful Marketing Strategy for High Tech Firms. Boston, U.S.A.: Artech House
(3rd).
VIARDOT, E. (1999). Introduction to Information Based High Technology Services. Boston, U.S.A.:
Artech House.
VIARDOT, E. (1997). L’Environnement dans l’Entreprise. L’Harmattan.
VIARDOT, E. (1994). Ecologie et Entreprises : les leçons de l'expérience. L’Harmattan.
VIARDOT, E. (1992). Le Marketing de la High Tech. Publi‐Union.
VIARDOT, E. (1991). 10 conseils pour emporter une vente. Publi‐Union.

VIARDOT, E. (1990). La Vente Gagnante. Publi‐Union.
VIARDOT, E. (1982). Guide du sous‐traitant exportateur. CFCE.
Book Chapters
VIARDOT, E. (2011). Technological, Managerial and Organizational Core Competencies: Dynamic
Innovation and Sustainable Development. Taxonomy of Marketing Core Competencies for Innovation.
Hershey PA, USA, IGI: Business Science Reference (an imprint of IGI Global (pp. 17). Link.
VIARDOT, E. (2011). Exploring Strategy Text & Cases Plus MyStrategyLab 9th Edition. European Tour
Operators: Confronting Competition in the Tourism Industry. Financial Times/ Prentice Hall (pp. 565‐
570).
VIARDOT, E. (2011). Achieving Market Leadership for Innovation throughcommunication. Strategies
and Communications for Innovations: An Integrative Management View for Companies and Networks
. Heidelberg/ Germany/ Springer: Springer (pp. 434).
VIARDOT, E. ; Johnson, G. ; Scholes, K. ; Whittington, R. (2008). TUI: Achieving and maintaining
leadership in the European Tourism industry. Exploring Corporate Strategy. Prentice Hall FT (8, pp.
619‐624).
VIARDOT, E. (2005). The New Relationships between the Global Distribution Systems (GDS) and the
Travel Industry Players in Europe. In N. Papadopoulos (Ed.), Contemporary Issues in Tourism:
Perspectives and Challenges. ATINER (vol. 1, pp. 175‐192).
Journal Articles
VIARDOT, E. (2011). Nueve principios fundamentales para la gestión de capacidades estratégicas.
Spain/ Barcelona/ Planeta DeAgostini: harvard deusto business review (Junio 2011, vol. Nº202, pp. pp
8‐16). Link.
VIARDOT, E. (2011). In E Viardot & A. Brem (Ed.), Several new view points about the diffusion rate of
a new technology product or service. UK: International Journal of Technology Marketing (3, vol. 5, pp.
102). Link.
VIARDOT, E. (2011). Países emergentes, desarrollo y liderazgo tecnológico. Barcelona: Catalunya
empresarial ∙ (Enero‐Febrero 2011, vol. Nº226, pp. 38‐42). Link.
VIARDOT, E. (2010). La comunicación ¿El secreteo para tener éxito con una innovación? . España:
Management Society (dic 2010‐enero 2011, vol. N º24 , pp. 39‐46). Link.
VIARDOT, E. (2010). In Vinnie Jauhari, Director, Institute for International Management and
Technology, Gurgaon (Ed.), Achieving Market Leadership: The Next Challenge for Technology Firms

from Growing Countries. Himachal Pradesh/India/ Chitkara University : Journal of Technology
Management for Growing Economies (2/2010, vol. 1, pp. 9‐28). Link.
VIARDOT, E. (2006). The New Leadership Challenge in the Tourism Distribution Industry. Leadership
Magazine for Managers, CLADEA (5).
VIARDOT, E. (2005). Human resources management in large information based services companies:
Towards a common framework?. International Journal of Technology Management (3/4, vol. 31).
VIARDOT, E. (2005). Six principles to make a technology standard. Business Strategy Review (3, vol.
16).
VIARDOT, E. (2005). Exploiting the full potential of after‐sales Market. Product Marketing Magazine.
VIARDOT, E. (2003). Services de haute technologie : le processus de développement des services
d’information industriels. Gestion : Revue Internationale de Gestion (2, vol. 28).
VIARDOT, E. (2001). De la Supply Chain au réseau industrie. L'Expansion Management Review (101).
VIARDOT, E. (2000). Understanding the Nature of Professional Information Technology‐based
Services. European Management Journal (4, vol. 18).
VIARDOT, E. (2000). La haute technologie réinvente le service. L'Expansion Management Review (97).
VIARDOT, E. (1998). Le marketing : un élément clé de succès de la gestion des brevets pour les
entreprises francaises. Revue Française de Marketing.
VIARDOT, E. (1998). Los dos métodos de segmentacion de los mercados para los productos de alta
tecnologia. Revista ESIC Market (100).
VIARDOT, E. (1998). Stratégie et Ecologie. Revue Techniques de l’Ingénieur.
VIARDOT, E. (1997). Le rôle des dirigeants dans la réponse stratégique aux contraintes écologistes.
Revue Economies et Sociétés, série Sciences de Gestion (7‐8).
VIARDOT, E. (1994). Comment mettre en place une stratégie de communication "verte" réellement
efficace. Les leçons de l'expérience des industries chimiques. Revue Française de Marketing (147).
VIARDOT, E. (1994). La place du Département Marketing dans l'organisation d'une société de haute
technologie. Revue Française de gestion (99).
VIARDOT, E. (1994). La stratégie à effet de levier comme réponse au défi écologiste. Cahiers de
recherche du Ceram.
VIARDOT, E. (1993). Contrainte écologique et choix stratégiques. Hommes et Commerce.
VIARDOT, E. (1993). Les cinq réponses aux pressions écologistes. Harvard Business Review (70).
VIARDOT, E. (1993). Marketers, attachez vos clients. Marketing‐Mix (76).
VIARDOT, E. (1992). Les deux méthodes de segmentation des marchés pour les produits de haute
technologie. Revue Française de Marketing (139).

VIARDOT, E. (1991). Les nouveaux outils de la Vente. Revue Française de Marketing (135).
VIARDOT, E. (1990). Vendeurs, sachez gérer votre portefeuille. Harvard Business Review ‐ L'Expansion
(59).
VIARDOT, E. (1982). L'utilisation du concept de vie dans la campagne présidentielle de 1981. Revue
Française de Marketing.
Working Papers
VIARDOT, E. ; Regalado, O. (2002). El Futuro de la Desintermediacion en los Servicios Turisticos. ESAN,
Documentos de trabajo (10).