Flash Profile and fragrance research: the world of perfume in the ...

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Perfumes Names Materials and Methods PRODUCTS _ Angel Thierry Mugler Eau de Parfum _ Cinema Yves Saint Laurent Eau de Parfum _ Pleasures Estée Lauder Eau de Parfum _ Aromatic Elixir Clinique _ Lolita Lempicka Eau de Parfum _ N°5 Chanel Eau de Toilette _ Instant Eau de Parfum _ J'Adore Eau de Toilette _ J'Adore Eau de Parfum _ Pure Poison Eau de Parfum _ Shalimar Eau de Toilette _ Coco Mademoiselle Eau de Parfum Perfume codes _ AngelEP _ CinemaEP _ PleasuresEP _ AromaticElixir _ LolitaLempickaEP _ N5ET _ InstantEP _ JadoreET _ JadoreEP _ PurePoisonEP _ ShalimarET _ CocoMademoiselleEP ESOMAR 2005 - New-York, NY G. Gazano et al. LVMH Parfums et Cosmétiques
Expert Perfumers Materials and Methods PANELS Six perfumers [2 M - 4 F / 26 to 55 years old] Professional perfumers : Guerlain, Dior and partners Consumers 89 naïve consumers [women from 27 to 55 years old] Heavy users of perfumes No previous experience in perfumes sensory description ESOMAR 2005 - New-York, NY G. Gazano et al. LVMH Parfums et Cosmétiques
Page 1 and 2: Flash Profile and fragrance researc
Page 3 and 4: Context and objectives Our Question
Page 5 and 6: Descriptive Analysis Techniques and
Page 7 and 8: Why is Flash Profile done like this
Page 9: Using Flash Profile with both exper
Page 13 and 14: Experts Axis 2 (24%) 0 Materials an
Page 15 and 16: Results and Discussion Semantic com
Page 17 and 18: Axis 2 (24%) Pleasures EP J’adore
Page 19 and 20: Axis 2 (24%) Pleasures EP J’adore
Page 21 and 22: Axis 2 (20%) 0 Results Consumers' S
Page 23 and 24: Linking Experts and Consumers Descr
Page 25 and 26: Conclusions _ Consumers had no prob
Page 27: Thank you and Acknowledgements _ Th

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