Flash Profile and fragrance research: the world of perfume in the ...

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Results and Discussion Semantic comparison - Attributes specificity Experts Fleur-Floral-Fleuri,Sucré,Fruit- Fruité,Sensuel-Sensualité-Poudre-Poudré, Boisé, Epicé, Vert-Verdure, Chaud-Chaleur, Gourmand, Oriental, Vanille-Vanillé, Musc- Musqué, Agrumes, Ambré, Chypré, Cuir, Ecoeurant, Animal, Végétal Consumers ESOMAR 2005 - New-York, NY G. Gazano et al. LVMH Parfums et Cosmétiques
Axis 2 (24%) Pleasures EP J’adore EP J’adore ET JadoreEP JadoreET PleasuresEP Results Experts' Sensory Map N5 ET Clustering of the products after GPA Experts Pure Poison EP InstantEP CinemaEP CocoMademoiselleEP Coco Mademoiselle EP Instant EP Cinéma EP PurePoisonEP N5ET Axis 1 (43%) ShalimarET AromaticElixir Aromatic Elixir AngelEP LolitaLempickaEP Lolita Lempicka EP Shalimar ET Angel EP ESOMAR 2005 - New-York, NY (43%) G. Gazano et al. LVMH Parfums et Cosmétiques
Page 1 and 2: Flash Profile and fragrance researc
Page 3 and 4: Context and objectives Our Question
Page 5 and 6: Descriptive Analysis Techniques and
Page 7 and 8: Why is Flash Profile done like this
Page 9 and 10: Using Flash Profile with both exper
Page 11 and 12: Expert Perfumers Materials and Meth
Page 13 and 14: Experts Axis 2 (24%) 0 Materials an
Page 15: Results and Discussion Semantic com
Page 19 and 20: Axis 2 (24%) Pleasures EP J’adore
Page 21 and 22: Axis 2 (20%) 0 Results Consumers' S
Page 23 and 24: Linking Experts and Consumers Descr
Page 25 and 26: Conclusions _ Consumers had no prob
Page 27: Thank you and Acknowledgements _ Th

Flash Profile and fragrance research: the world of perfume in the ...

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