Flash Profile and fragrance research: the world of perfume in the ...
Flash Profile and fragrance research: the world of perfume in the ...
Flash Profile and fragrance research: the world of perfume in the ...
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Expert <strong>perfume</strong>rs<br />
Context <strong>and</strong> objectives<br />
Reduc<strong>in</strong>g <strong>the</strong> gap<br />
� Individual experts<br />
� Creation, emotion, desire<br />
� Sophisticated words from a personal creative universe<br />
Sensory descriptive panel (Sensory experts)<br />
� A limited number <strong>of</strong> tra<strong>in</strong>ed <strong>and</strong> experienced subjects<br />
� Us<strong>in</strong>g quantified consensual <strong>and</strong> well def<strong>in</strong>ed descriptive terms<br />
on subsets <strong>of</strong> products.<br />
Consumers<br />
� A large <strong>and</strong> representative number <strong>of</strong> “naïve” subjects<br />
� The f<strong>in</strong>al users<br />
� Their own personal universes <strong>and</strong> different words<br />
ESOMAR 2005 - New-York, NY G. Gazano et al.<br />
LVMH Parfums et Cosmétiques
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