Flash Profile and fragrance research: the world of perfume in the ...

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Preconceived ideas _ Not possible to do for consumers ? � Too difficult ? � Too long ? � Too many perfumes ? _ Consumers think hedonic only ? _ Difficult to be in line with perfumers ? _ Impossible to link experts and consumers ? ESOMAR 2005 - New-York, NY G. Gazano et al. LVMH Parfums et Cosmétiques
Conclusions _ Consumers had no problems using the Flash Profile methodology _ Consumers and description Not a simple “hedonics only” description _ Perfumers and Consumers Similarities and differences _ Translating the consumers words into Perfumers expert descriptions ESOMAR 2005 - New-York, NY G. Gazano et al. LVMH Parfums et Cosmétiques
Page 1 and 2: Flash Profile and fragrance researc
Page 3 and 4: Context and objectives Our Question
Page 5 and 6: Descriptive Analysis Techniques and
Page 7 and 8: Why is Flash Profile done like this
Page 9 and 10: Using Flash Profile with both exper
Page 11 and 12: Expert Perfumers Materials and Meth
Page 13 and 14: Experts Axis 2 (24%) 0 Materials an
Page 15 and 16: Results and Discussion Semantic com
Page 17 and 18: Axis 2 (24%) Pleasures EP J’adore
Page 19 and 20: Axis 2 (24%) Pleasures EP J’adore
Page 21 and 22: Axis 2 (20%) 0 Results Consumers' S
Page 23: Linking Experts and Consumers Descr
Page 27: Thank you and Acknowledgements _ Th

Flash Profile and fragrance research: the world of perfume in the ...

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