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technique - Jean-Baptiste Légal - Free

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Amorçage conceptuel<br />

• Amorçage visant à activer un concept en<br />

mémoire via l’exposition à un ensemble de<br />

termes associés au concept cible.<br />

• 2 types d’exposition :<br />

• Subliminale ( < 80 ms)<br />

• Supraliminale<br />

Techniques

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