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/ BAVARIA 

2011 GuideBAYERN 

Movie & TV Innovations from Bavaria 

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Exclusively available at Bayern International, the publication „Key 

Technologies in Bavaria“ comes free of charge and offers valuable 

insights into more than 12.000 industries and companies. 

Visit www.key-technologies-in-bavaria.com to obtain the regularly 

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Dear readers, 

Bavaria means tradition and cosiness, means 

mountains, lakes, lush meadows and green forests 

as well as many gracious towns and villages. Yet 

Bavaria also stands for competence, creativity and 

leading-edge technology – especially in the media 

sector. 

Bavaria is a media location par excellence. It provides a comprehensive 

range of offers extending from vocational and 

advanced training facilities for young media professionals 

to hard- and software companies and numerous businesses 

providing services in the field of production and distribution. 

The Media Guide Bayern 2011 grants all interested parties 

comprehensive insight into the variety and productive 

efficiency of the Bavaria-based media service providers. 

From the very beginning, Munich has played a major role 

in the development of a modern media world. Here, largescale 

studios have produced motion pictures with high-class 

technology »made in Bavaria« already during the silent movie 

era. At an early stage, a high level of technical and organisational 

expertise and the creative potential of an art metropolis 

with a long-standing tradition entered into a fruitful relation- 

ship – a relationship from which the media and media 

professionals are still benefiting to the present day. 

For many years, the Bavarian State Government has 

promoted the media location Bavaria. Among other things, 

this includes the funding of film and TV production activities 

by the FilmFernsehFonds Bayern (FFF), the vocational and 

advanced training of young professionals by the University of 

Television and Film (HFF) and the support of companies in 

interconnecting their areas of expertise within the framework 

of the Audiovisual Media Cluster. Moreover, we have also 

understood the significance of computer and video games for 

the future media world and therefore support initiatives for 

the enhancement of quality in the gaming sector. 

Time and again, central events of the media industry such 

as the Bavarian Film Award, the Bavarian Television Award 

»Blue Panther«‚ or the Movie Festival Munich draw the 

attention of the general public to the media and the mediamakers. 

And last but not least, the MEDIENTAGE MÜNCHEN 

also give evidence of the extraordinary status that Bavaria 

has achieved within the media world. A look into the present 

»Media Guide Bayern 2011« will surely confirm this fact. 

e ditO riaL • cO ntents 

s tatiO ns + Marketers 

Technology Leap: 

Television in the Third Dimension .............. 4 

Great Cinema, Great Sport – New 

Dimensions of Film and Television ............. 6 

Media LO catiO ns 

Bavaria: »World-Class Media and 

IT Hub« .................................................. 8 

Munich: The Secret is in the Mix .............. 12 

Responsibility for the Future ................... 13 

t e L ecOMunicatiO n 

Mobile Phones of the Future – First Bavarian 

LTE Network Brings Broadband Internet to 

Rural Areas ........................................... 14 

PrO ductiO n 

Studio Location with Strong International 

Vibrancy ............................................... 16 

Path-breaking for 3D ............................. 17 

Public Film Funding Strengthens Media 

Location – 3D and a lot of action at the 

film location Bavaria .............................. 18 

Overview Media Location Bavaria 

23 percent of film production companies in 

Germany have their headquarters in Bavaria and 

employ approximately 9,000 employees. 

• 25 percent of all software companies headquartered 

in Germany are located in Bavaria. 

• Further education and training situation: 11 

universities, 17 universities of applied sciences, 

11 Max-Planck-Institutes and 9 institutions of the 

Fraunhofer-Gesellschaft. 

• According to a study by the Boston Consulting 

Group Munich is the number four among the 

leading locations for technology worldwide, after 

Silicon Valley, Boston and Tel Aviv. 

• 20 radio stations and over 30 TV programmes 

are located in the Munich region alone. 

• With a turnover of 70 billion euros and over 

250,000 employees Munich is the center of information 

and communication industry in Germany. 

• In the metropolitan Munich area alone, there 

are more than 14,700 media companies with 

around 110,000 staff, generating sales of 40 

billion euros. 

• In 2006, the information and communication 

industry in the Munich area achieved a turnover 

of 74 billion euros, 5.7 percent more than three 

years earlier. 

• With over 90,000 employees the region Nuremberg 

is leading in the IT industry. 

• Production volume TV and movies 1.6 billion 

euros, 5400 persons employed (which makes 

Munich the leader, ahead of Cologne, Berlin and 

Hamburg). 

3

4 


Technology Leap 

Television in the Third Dimension 

coinciding with the MedientaGe MÜncHen, the starting 

signal will be given for a genuine revolution in the tV viewing 

experience: among other tV stations, sky Germany is going to 

present exclusive sporting events, films, documentations and 

concerts on an own 3d channel. However, the tV broadcaster 

domiciled in the Free state of Bavaria is not the only trendsetter 

for the third dimension, as Bavarian film producers like 

constantin Medien or platforms like astra also make a 

contribution to ensure that flat images are turning into a thing 

of the past: the future belongs to 3d tV. 

already on 14 March 2010, Munich-based 

pay TV provider Sky Germany televised a 

Bundesliga soccer match in 3D. What was presented 

on this day to 120 invited guests including 

legendary football player Franz Beckenbauer 

is going to be launched on a regular 

operations basis in October 2010. Since the 

launch of colour TV in the year 1967, television 

in Germany has not changed essentially 

in technological terms. Within a few years 

though, a number of innovations are now 

making sure that the TV viewing perception 

changes entirely. A »long-awaited innovation« 

in this context was the development of 

HD, the work on which has already been underway 

for around 15 years. 

By contrast, 3D TV has come virtually out of 

nothing. Brian Sullivan, the CEO of Sky Germany, 

emphasises the significance that this 

sudden technological leap forward into the 

third dimension will have: »Already now, Sky 

telecasts in real HD offer the best programme 

in a breathtaking image quality. With our new 

HD 3D offer, we now take another step forward: 

in combination with our many-sided 

selection of exclusive sport, documentation 

and film programmes, we will be presenting a 

1838 

Sir Charles Wheatstone erfindet das Stereoskop. 

Sir Charles Wheatstone invents the Stereoscope. 

1851 

Jules Dobascq präsentiert erstmals 

Stereo-Daguerreotypien. 

Jules Dobascq presents Stereo 

Daguerreotypes for the first time. 

unique TV experience for the growing number 

of households with a 3D-compatible TV set – 

and that is only the beginning!« From January 

2011 onwards, for instance, it will be possible 

to watch the top match of every Bundesliga 

matchday on Sky 3D. 

3d all over the place 

Commercial broadcaster SAT.1 from Unterföhring 

is also testing 3D coverage of 

soccer matches: already in March 2010, a 

Champions League match was captured by 

3D cameras in the stadium, the resulting 

images then being transmitted to a lounge in 

Munich‘s Allianz Arena. Sven Froberg, head of 

the broadcaster‘s sport section, is convinced 

of the possibilities provided by the 3D technology: 

»The future belongs to 3D – and we 

are in a position already today to implement 

this standard.« Since 1 March, Unterföhringbased 

digital broadcaster Anixe HD is likewise 

transmitting a number of programme 

blocks in 3D. In addition, it has filed an application 

with the state media authorities for the 

new broadcasting licence »Anixe 3D«. 

»Ich bin mir sicher, dass wir 

jetzt mit HD-3D am Beginn 

einer neuen Ära in der TV- 

Technik stehen.« 

Fußball-Legende 

Franz Beckenbauer 

»I am sure that, with HD 3D, 

we are now witnessing the 

beginning of a new era in TV 

technology.« 

soccer legend 

Franz Beckenbauer 

1800 1900 

1950 

1970 

1980 

1990 

1995 

1849 

David Brewster stellt seine 

Zweiobjektiv-Kamera vor. 

David Brewster presents his 

camera with two lenses. 

1895 

Auguste und Louis Lumière 

experimentieren mit 3D. 

Auguste und Louis Lumière 

experiment with 3D. 

1922 

Der erste 3D-Film »The Power of Love“ wird aufgeführt. 

Laurens Hammond erfindet den »Teleview«, Vorläufer der Shutter-Brillen. 

The first 3D film »The Power of Love« premiers. 

Laurens Hammond invents the »Teleview«, precursor of shutter glasses. 

1937 

Die ersten deutschen 3D-Filme: 

»Gartenschau in Dresden« und »Zum Greifen nah« 

The first German 3D films: 

»Gartenschau in Dresden« and »Zum Greifen nah« 

1952-1955 

»Bwana, der Teufel« wird zum Publikumsmagnet; über 50 3D-Filme entstehen, 

z.B. »Bei Anruf Mord«, bevor der Trend von Cinemascope verdrängt wird. 

»Bwana Devil« becomes a crowd puller; over 50 3D films are shot, e.g. 

»Dial M for Murder«, until the trend is ousted by Cinemascope. 

1982 

Neue Welle von 3D-Filmen, z.B. »Amityville 

Horror 3« oder »Der weiße Hai 3D«. 

Das 3D-TV-Experiment »Wenn die Fernsehbilder 

plastisch werden« bei der ARD floppt. 

New wave of 3D films, e.g. »Amityville 

Horror 3« or »Jaws 3D«. 

The ARD 3D-TV experiment »When TV 

pictures become three dimensional« flops. 

1991 

»Tutti Frutti« (RTL) wird teilweise in 3D gesendet. 

»Tutti Frutti« (RTL) is partially transmitted in 3D.

2000 

At ProSiebenSat.1, the persons responsible 

are still a little bit more cautious: »We find 

the issue of 3D TV very exciting«, says media 

spokeswoman Petra Fink. »Having watched 

for instance a soccer match in 3D, you will 

certainly be fascinated. However, comprehensive 

additional investment into new production 

equipment is still required for this 

purpose.« 

The new technology also provides extensive 

impetus to the device and equipment manufacturers: 

Nuremberg-based device manufacturer 

Grundig presented its 3D TV models of 

the Fine Arts series. »To render possible an 

incomparable home cinema experience, we 

will equip our premium series with the 3D 

technology«, declares Akin Garzanli, Director 

Product Management & Quality at Grundig. 

»It is now clearly recognisable that the 3D 

technology will continue asserting itself in the 

market. In the course of this development, 

there will also be ever more 3D content.« The 

3D effect of these devices is generated via 

active shutter glasses that alternately cover 

the left and the right eye. In combination 

with the 200 Hz technology, a judder-free 

2002-2005 

Fünf 3D-Filme werden produziert, z.B. die 

IMAX-Produktion »Wunder der Tiefe 3D«. 

Five 3D films are shot, e.g. the IMAX 

production »Deep Sea 3D«. 

2003 

2006 

Vermehrt werden mit DCI-Technik 

stereokopische 3D-Filme produziert. 

More and more stereoscopic 3D films 

are produced with DCI technology. 

2005 

RealD präsentiert Stereoskopie mit einem einzelnen digitalen 

Projektor. 

RealD presents stereoscopy with one single digital projector. 

2005 

and sharp three-dimensional image emerges. 

Loewe from the Upper Franconian town of 

Kronach also presented its first 3D products 

at the IFA 2010. 3D television sets with full 

HD LCD technology and 3D-compatible bluray 

players aim to render possible a threedimensional 

home cinema experience. In 

addition, the company offers another innovation: 

with a hard disk recorder integrated into 

the television set, the user is able to record 

and play back 3D content. Moreover, Loewe 

is also working intensively on new, glassless 

technologies, the so-called »autostereoscopy« 

– and this not only for practical, but also 

for financial reasons. »Today, the costs of 3D 

TV are largely caused by the 3D glasses and 

only to a smaller extent by the display«, emphasises 

Loewe spokesman Roland Raithel. 

3d initiative 

In the meantime, the infrastructure has already 

been established: satellite operator SES 

Astra, whose German branch establishment is 

domiciled in Unterföhring, announced a new 

initiative in September for the introduction of 

3D TV in Europe. Within the framework of this 

initiative, the industry agrees on the technical 

minimum requirements for the introduction 

of 3D and for 3D broadcasting. Participants 

include the most important European public 

service and private broadcasters as well as 

representatives of the entertainment electronics 

manufacturing industry. »We are very satisfied 

with the results of our initiative, which 

is a real leap forward towards the introduction 

of 3D TV in Europe«, rejoices Ferdinand 

Kayser, president and CEO of SES ASTRA. 

»Close collaboration with our customers, the 

broadcasting services, as well as with the entertainment 

electronics industry provides evidence 

once again that we succeed in bringing 

together the crucial players and press ahead 

2008 

»Die Reise zum Mittelpunkt der Erde« 

in 3D, Fassungen auf DVD und Blu-ray 

»Journey to the Center of the Earth« in 

3D, versions on DVD and Blu-ray. 

2007 

2008 

s tatiO ns + Marketers 5 

with innovations in the area of transmission 

technologies. 3D will continue pushing the 

market for entertainment electronics and 

make sure that television retains its position 

as the number one entertainment medium.« 

The satellite operator also demonstrates this 

fact through its 3D demo channel, launched 

in May 2010. 

2009 

shutter technology: 

The monitor sends an extremely 

fast sequence of images, 

alternating between the left 

and right eye. The supplied 

shutter glasses, which are generally 

controlled by an infrared 

signal from the television, 

then only let the relevant 

image through. 

simultaneous display of 

polarised images: 

The images are only allowed 

through the left or the right 

lens of the glasses at any one 

time, which means that the 

viewer doesn’t get the threedimensional 

effect until putting 

on the glasses. 

3d without glasses: 

The television projects the recordings 

of both cameras in 

such a way that the images 

can only be seen by one eye 

at a time. Until now, this technology 

has only worked for a 

viewer in a fixed location. 

2007 

Die Animationsfilme »Chicken Little« und »Shrek 3« 

werden in 3D gedreht, meist aber in 2D gezeigt. 

The animation films »Chicken Little« and »Shrek 3« 

are shot in 3D but mostly shown in 2D. 

2010 

Panasonic, Sony, Toshiba bringen 3D-TV-Geräte auf den Markt. 

Sky Deutschland startet eigenen 3D-Kanal. 

Panasonic, Sony, Toshiba bring 3D TV sets to market. 

Sky Germany starts a special 3D channel. 

2009 

Dolby vermarktet das neue 3D-Infitec-Verfahren. 

Erster deutscher 3D-Real-Spielfilm »Topper gibt nicht auf« 

Dolby markets the new 3D Infitec method. 

Germany’s first 3D 

feature film »Topper 

gibt nicht auf« 

2010 

2010 

»Avatar« wird erfolgreichster Film aller Zeiten. 

Erster deutscher 3D-Animationsfilm »Die 

Konferenz der Tiere« 

»Avatar« becomes most successful film ever. 

First German 3D animated film »Die Konferenz 

der Tiere«

6 


Great Cinema, Great Sports 

New Dimensions of Film and Television 

the media company constantin Medien is embarking on new 

technical dimensions both in cinema and in television. at the 

present time the company is putting its skills in content and 

technology to the test in the form of trend-setting 3d projects 

in production and movie distribution and in the 3d television 

broadcast of major international sporting events. in this it has 

a comprehensive value chain at its disposal – from the original 

rights and the staging and production of content in movies and 

sport, through to their marketing. 

3 D is enabling cinema to soar to new 

heights – evidence of this was first provided 

by James Cameron‘s »Avatar« followed by 

the current »Resident Evil: Afterlife 3D«. The 

fourth part of the »Resident Evil« series is a 

Canadian-German co-production of Constantin 

Film International GmbH and Davis Films/ 

Impact Pictures Inc. The innovative technology 

used in its production is taking on a special significance. 

The »3D Fusion Camera System« 

co-developed by James Cameron lends 

the stereo images not only a high digital 

resolution, but also a new plasticity and even 

more realistic 3D image composition. In September 

2010 »Resident Evil: Afterlife 3D« shot 

straight to the top of the movie charts in the 

USA, Germany, Japan, Great Britain, Russia, 

Italy, Spain and all other countries where it 

opened – an absolute first for an own production 

in the history of Constantin Film and German 

cinema. Overall the worldwide returns for 

the movie, which was made and edited for the 

first time completely in 3D, already amounted 

to 150 million dollars ten days after it opened. 

all good things come in 3d 

Since the end of August another 3D movie 

from Constantin Film has been running with 

great success in German cinemas. »Step Up 

3D«, the third part of the streetdance spec- 

tacle, presents a gripping story about dance, 

love and dreams coming true in three-dimensional 

pictures. 

On 7 October 2010 Constantin Film launched 

the first German 3D animated feature with 

»Konferenz der Tiere« (»Animals United«); 

inspired by Erich Kästner‘s 1949 literary 

classic, the producers and directors Reinhard 

Klooss and Holger Tappe present a breathtaking 

movie romp using state-of-the-art 

animation techniques and a topical subject. 

With this trendsetting project Constantin also 

confirms its leading position as the largest independent 

movie producer in Germany. 

three-dimensional sports highlights 

The television of the future is also three-dimensional: 

As early as May 2010 the opening 

game of the 2010 Ice Hockey World Championships 

between Germany and the USA 

in the Veltins Arena at Schalke was broadcast 

in 3D – on the IPTV channel LIGA total!, 

which is operated by Constantin Sport Medien 

GmbH. The editorial responsibility for the live 

broadcast of the ice hockey match lay with 

the sports channel SPORT1, which presented 

not only the opening match but also a 

total of 30 matches in the Ice Hockey World 

Championships on free-TV. Germany‘s biggest 

»Die technische Innovation 

3D ist für mich vergleichbar 

mit der Einführung der Videokassette, 

der CD, DVD und 

Blue-ray – allesamt Quantensprünge. 

Technik beeinflusst 

die wirtschaftliche Entwicklung 

maßgeblicher denn je. 

Entscheidend ist, diese Entwicklungen 

von der ersten 

Minute an zu begleiten.« 

Bernhard Burgener, ceO 

constantin Medien aG 

»The technical innovation of 

3D is for me comparable to 

the introduction of the video 

cassette, CD, DVD and Bluray 

– all of them quantum 

leaps. Technology is exercising 

a major influence on the economic 

development more than 

ever. It is crucial to accompany 

these developments from the 

very first minute.« 

Bernhard Burgener, ceO 

constantin Medien aG 

sports TV producer PLAZAMEDIA presented 

the opening match of the 2010 IIHF World 

Championships on the highest technical level. 

new multimedia umbrella brand sPOrt1 

This rapid technological progress also involves 

an increasing change in the consumers‘ behaviour 

regarding media use. The Constantin 

Medien Group is tackling these developments 

among other things by realigning its sports 

segment – in particular by introducing the 

multimedia umbrella brand SPORT1. 

Credibility and planability are also central 

criteria for the advertising industry and for 

media agencies, which, in view of the changing 

media usage behaviour, are demanding 

more and more a cross-platform marketing 

in the TV, online and mobile domains and the 

corresponding integration and networking 

of all communication models and measures.

3D«, the third part of the streetdance spectacle, 

presents a gripping story about dance, 

love and dreams coming true in three-dimensional 

pictures. 

On 7 October 2010 Constantin Film launched 

the first German 3D animated feature with 

»Konferenz der Tiere« (»Animals United«); 

inspired by Erich 

Kästner‘s 1949 literary 

classic, the 

producers and directors 

Reinhard 

Klooss and Holger 

Tappe present a 

breath-taking movie 

romp using 

state-of-the-art 

animation techniques 

and a topical 

subject. With this 

trendsetting project 

Constantin also 

confirms its leading position as the largest 

independent movie producer in Germany. 

three-dimensional sports highlights 

The television of the future is also three-dimensional: 

As early as May 2010 the opening 

game of the 2010 Ice Hockey World Championships 

between Germany and the USA 

in the Veltins Arena at Schalke was broadcast 

in 3D – on the IPTV channel LIGA total!, 

which is operated by Constantin Sport Medien 

GmbH. The editorial responsibility for the live 

broadcast of the ice hockey match lay with 

the sports channel SPORT1, which presented 

not only the opening match but also a 

total of 30 matches in the Ice Hockey World 

Championships on free-TV. Germany‘s biggest 

sports TV producer PLAZAMEDIA presented 

the opening match of the 2010 IIHF World 

Championships on the highest technical level. 

new multimedia umbrella brand sPOrt1 

This rapid technological progress also involves 

an increasing change in the consumers‘ behaviour 

regarding media use. The Constantin 

Medien Group is tackling these developments 

among other things by realigning its sports 

segment – in particular by introducing the 

multimedia umbrella brand SPORT1. 

Credibility and planability are also central 

criteria for the advertising industry and 

for media agencies, which, in view of the 

chang-ing media usage behaviour, are de- 

manding more and more a cross-platform 

marketing in the TV, online and mobile 

domains and the corresponding integration 

and networking of all communication 

models and measures. »The positioning of 

the brands in the Sports Segment with its 

complementary alignments provides Constantin 

Sport Marketing, as the new central 

marketer, with ideal conditions for developing 

and implementing new cross-media and integrated 

marketing concepts and models 

both within the Group, but primarily also with 

a view to opening up new customer segments«, 

according to Thomas Deissenberger, 

Chairman of the Management Board of Constantin 

Sport Marketing GmbH. 

sPOrt1 on all media platforms 

The company thus covers the entire spectrum 

of services in the sports media domain – 

rights and licences, content, production and 

technology, distribution via all media platforms 

and central marketing. 

Based on this and against the backdrop of 

increasing digitalization, the Constantin 

Medien Group is forging ahead with opening 

up new digital distribution possibilities: At 

the beginning of September 2010 the start- 

s tatiO ns + Marketers 7 

Constantin Medien AG is a mediumsized 

media company focused on the 

Sports, Film as well as Sports- and 

Event-Marketing Segments. In the 

Sports Segment both the sports channel 

SPORT1 (formerly DSF) and the online 

sports portal SPORT1.de have, since 

11 April 2010, been operating under 

the new multimedia umbrella brand 

SPORT1. In the IPTV field the subsidiary 

Constantin Sport Medien operates the 

Bundesliga live channel LIGA total!. 

PLAZAMEDIA is one of the leading 

full-service production providers for TV 

and New Media, and Constantin Sport 

Marketing is the new central marketer 

for the brands of the Sports Segment. 

The Film Segment encompasses the 

Highlight Communications subsidiaries 

Constantin Film and Rainbow Home 

Entertainment. The Constantin Film 

group is the most significant independent 

German producer and distributor 

of cinema, video/DVD and television 

films. The Sports- and Event-Marketing 

Segment comprises the activities of the 

Highlight Communications subsidiary 

Team Holding AG, which, through its 

subsidiaries, markets the UEFA Champions 

League, the UEFA Europa League, 

the UEFA Super Cup as well as the 

Eurovision Song Contest and the 

Vienna Philharmonic Orchestra. 

Daten und Fakten Facts and Figures 

anschrift constantin Medien aG 

Münchener Str. 101g 

85737 Ismaning 

telefon 

Fax 

e-Mail 

internet 

unternehmens- 

leitung 

Tel. 0 89/99 500-0 

Fax 0 89/99 500-111 

info@constantin-medien.de 

www.constantin-medien.de 

Vorstand: 

Bernhard Burgener (CEO), 

Antonio Arrigoni (CFO) 

constantin Film aG 

Feilitzschstr. 6 

80802 München 

0 89/44 44 60-0 

0 89/44 44 60-666 

zentrale@constantin-film.de 

www.constantin-film.de 

Vorstand: 

Bernhard Burgener (Vorsitz), 

Hanns Beese, 

Martin Moszkowicz, 

Franz Woodtli 

sPOrt1 GmbH 



Tel. 0 89/960 66-2700 

Fax 0 89/960 66-2709 

info@sport1.de 

www.sport1.de 

Geschäftsführung: 

Željko Karajica 

Markus Maximilian Sturm 

PLaZaMedia GmbH 



Tel. 0 89/99633-0 

Fax 0 89/99633-6990 

info@plazamedia.de 

www.plazamedia.de 


Florian Nowosad (Vorsitz) 

Željko Karajica 


ing signal was given for SPORT1 HD – and 

hence for the diffusion of the SPORT1 program 

in high-resolution HD standard. »The co- 

operations concerning the diffusion of SPORT1 

HD with HD+ and Entertain, by far the biggest 

IPTV platform in Germany, show that 

our attractive sports offerings in HD quality 

are for platform operators a major enhance- 

ment of their program schedules«, states 

Bernhard Burgener. 

constantin sport Marketing GmbH 



Tel. 0 89/960 66-0 

Fax 0 89/960 66-1009 

info@constantin-sport-marketing.de 

www.constantin-sport-marketing.de 


Thomas Deissenberger (Vorsitz) 


address 

Phone 

Fax 

e-Mail 

internet 

Management

8 M edia LOcatiO ns 

Bavaria: 

»World-Class Media and IT Hub« 

Bavaria is one of the leading clusters for the media and entertainment 

industry and the information and communications sector 

(ict) in europe. Bavaria not only excels with an unmatched 

concentration and clustering of native and international media 

and ict enterprises but also through the breadth and diversity –‚ 

regional and sectoral – of its media and ict industry landscape. 

Be it publishing, the broadcast sector, internet and new media, 

media technology, mobile communications, soft- and hardware, 

creative industries or trade, Bavaria is in a league of its own. 

More than a quarter (28 to be precise) 

of Germany’s largest 100 media enterprises 

are based in Bavaria. These companies 

alone generated revenues of close to Euro 

14 billion in 2009 and had a combined workforce 

of nearly 51,000. The companies headquartered 

in Bavaria include Europe‘s largest 

commercial broadcaster ProSiebenSat.1 Media 

AG, Germany‘s leading book publisher 

Bertelsmann Random House, the country‘s 

most important film producer and distributor 

Constantin Film AG, as well as the top German 

commercial radio station Antenne Bayern. Key 

global media groups also value Bavaria‘s credentials 

as a business location and have established 

major operational centres here: Yahoo! 

and Google in the internet and new media 

field, Vivendi and Nintendo in games, Bonnier 

and Elsevier in the publishing sector, Disney 

and NBC Universal in broadcasting, and media 

technology majors like Avid, Nvidia and 

Harris, to name but a few. 

Broadcasting Hub Munich 

The Greater Munich region is Germany‘s undisputed 

broadcast industry hotspot. More 

than 40 national and international broadcasters 

serve the German-speaking markets 

from here, a whopping third of all nationwide 

channels in the country. These include 

the aforementioned ProSiebenSat.1 group 

with its main channels Pro7, Sat.1 Kabel1 

plus a host of digital offshoots as well as the 

country‘s leading VoD platform, Maxdome; 

public broadcaster Bayerischer Rundfunk 

(BR) with its two TV and seven radio channels, 

operators like RTL II, Sport1, Tele5 and 

HSE24, as well as the German channels of Disney, 

Turner broadcasting and NBC Universal. 

Moreover, the Munich region is also the base 

of the country‘s leading content platforms 

and distributors, be it Kabel Deutschland, 

the top cable operator, SES Astra and APS 

with Europe‘s largest playout and satellite 

uplink / downlink hub or Sky Deutschland, 

the main German pay-TV platform and 

operator. 

Film and tV Production 

»When I was location scouting a few months 

ago, I was actually shocked about Bavaria‘s 

beauty!«. Thus producer Jeremy Bolt summed 

The Fraunhofer Institute for Integrated Circuits in Erlangen 

developed the MP3 and MPEG AAC codecs. 

up his quest to find suitable locations and 

settings for the new 3-D filming of the movie 

classic »The Three Musceteers«. No surprise 

then that all non-studio on location shootings 

of the epic, starring Orlando Bloom and 

due to hit the movie theaters in fall 2011, 

took place in Bavaria, at Bamberg, Würzburg, 

Burghausen, Munich and Herrenchiemsee 

palace. Superb and surprising locations are 

but a minor facet of film and TV production in 

Bavaria. The state‘s excellent film funding system, 

organized by FilmFernsehFonds Bayern, 

state-of-the-art studios like Bavaria Film‘s 

Gruenwald facility south of Munich, Europe‘s 

largest, a comprehensive network of production 

and postproduction facilities covering the 

entire process and value chain, and – above 

all – a multitude of creative artists and technicians, 

authors, actors, composers, producers 

and directors make Bavaria a favorite production 

hub domestically and internationally. 

«Vorsprung durch technik» 

This legendary tagline of a world-famous 

(Bavarian!) car maker also applies to the 

media and ICT industries in Bavaria. Technology 

and innovation from Bavaria has had 

a deep and sustained impact on the media 

and ICT sectors. In film technology Munichbased 

ARRI, founded in 1917 by film pioneers 

August Arnold and Robert Richter, has 

been defining standards for decades for film 

cameras, lighting and digital postproduction, 

achievements that have won the company no 

fewer than 16 «Oscars» for technical excellence 

by the «Academy of Motion Picture Arts 

and Sciences» over the years. A milestone in 

digital audio technology was the development 

of the MP3 and MPEG AAC codecs by 

the Fraunhofer Institute for Integrated Circuits 

(Fraunhofer IIS) from Erlangen in northern 

Bavaria, a key ingredient of the digital 

»Resident Evil: Afterlife 3D« - Innovative 3D-Production 

of Constantin Film AG

Großwallstadt 

A statewide network of 45 

technology centres provides young 

companies with comprehensive 

support. 

media age. Other notable technology enterprises 

native to Bavaria are global transmission 

systems maker Kathrein, measurement 

specialist Rohde & Schwarz, and studio and 

projection technology maker Kinoton, to 

name but a few. This line-up also includes the 

Institut fur Rundfunktechnik (IRT) in Munich, 

the central research and technology center for 

14 public broadcasters in Germany, Austria 

and Switzerland. 

ict and Media convergence 

Media and ICT have a symbiotic relationship. 

Modern media are digital media and unthink- 

able without the technology basics supplied 

by the ICT sector. Conversely, media and 

media consumers provide key impetus and 

market opportunities for ICT. Thus Bavaria‘s 

leading role in the German media industry is 

mirrored by an at least equally dominant position 

in the German and European ICT sector. 

This is reflected both in the presence (in 

form of major operational units) in Bavaria 

of global champions such as Microsoft, Adobe, 

Intel, Oracle, Cisco and Texas Instruments 

as well as leading German players such as 

Siemens, Infineon and Giesecke & Devrient. 

Here they find key partners, suppliers and 

markets, not least the media sector. Digitalisation 

also breaks down the barriers and 

divisions between ICT and media. A case 

in point is digital animation, a fast growing 

area in Bavaria. The numerous top-class 

specialist enterprises in this field include 

Munich-based Flowline, the software development 

unit of renowned special effects 

specialist ScanlineVFX. Flowline’s simula- 

tion technology for liquids was deployed 

in blockbusters like »Harry 

Potter and the Order of Phoe- 

nix« and won a Technical Oscar 

in 2008. 

Bavaria goes Mobile 

The convergence of media and 

ICT is nowhere as pronounced as 

in the field of mobile communications 

and entertainment. And Bavaria 

is at the forefront of it. One 

of Germany‘s top three network 

operators, Telefónica O2, is based 

in Bavaria. The company set up in 

August 2010 its first German LTE 

(long term evolution) test network 

in Germany at its Munich HQ. 

These 4th generation (4G) mobile networks 

enable web transmission speeds of up to 100 

Mbit/s, five times the speed of the existing 

HSDPA networks. LTE network coverage by 

Telefónica and others is due to be rolled out 

across wider areas during 2011, not least in 

rural areas of Bavaria. 

Network equipment supplier Nokia Siemens 

Networks is another mobile communications 

heavyweight in Bavaria, where the Nuremberg 

Metropolitan Region is excelling as a 

cluster for mobile services and innovation. 

Here Alcatel-Lucent, one of the world‘s 

leading network equipment makers, is operating 

its mobile communications research 

and development center; Nash technologies 

operates one of the world‘s largest private 

UMTS/HDSPA test networks that enables the 

trial of new technologies and services with- 

Hof 

Coburg Kronach 

Bad Kissingen 

Schweinfurt 

Karlstadt 

Bayreuth 

Bamberg 

Waldsassen 

Würzburg 

Grafenwöhr 

Erlangen-Tennenlohe 

Nürnberg 

Ansbach 

Sulzbach-Rosenberg 

Maxhütte-Haidhof 

Schwabach 

Roding/Furth im Wald 

Regensburg 

Straubing Deggendorf 

Nördlingen 

Ingolstadt 

Waldkirchen 

Neuburg 

Passau 

Neu Ulm Augsburg 

Garching 

Weihenstephan 

Unterföhring 

Töging a. Inn 

Martinsried München 

Memmingen 

Brunnthal-Nord Freilassing 

Kaufbeuren 

Kempten 

Sonthofen 

Prien am Chiemsee 

Rosenheim 

Media LO catiO ns 9 

out the restrictions imposed by networks in 

public use. Erlangen-based sunhill technologies 

has developed Europe‘s most widely 

used mobile phone parking system. Called 

sms&park, the system was launched as early 

as 2001 in Croatia‘s capital Zagreb and 

is now deployed in over 80 European cities, 

with a take-up rate of close to 85 per cent 

by motorists. Fraunhofer IIS has launched a 

WLAN-based mobile location system in Nuremberg 

and other cities that enables users 

with appropriate mobile devices not only to 

precisely locate their position but also to obtain 

additional useful location-specific data 

and information. 

Elsewhere, Aloqa, a Munich developer of 

location-based software and technology has 

just been acquired by Motorola, whilst Mind- 

Matics AG, also based in Munich, has become 

a leading provide of mobile-based micropayment 

systems and solutions worldwide. 

education, training and r&d 

All these companies and many more, be they 

in media, ICT or other high-tech sectors can 

rely on one crucial ingredient in Bavaria: the 

know-how, education and training of their 

personnel. They profit from Bavaria‘s excellent 

education and training systems and facilities. 

Eleven universities and 17 Univerisities of 

Applied Sciences ensure the availability to 

top quality people throughout Bavaria. ICTrelated 

courses alone at Bavaria‘s universities 

produce more than 4,000 graduates each year. 

The HFF television and film academy in 

Munich is one of the most renowned and respected 

of its kind in Europe, whilst Medien- 

Campus Bayern, which groups 73 training 

institutions, fosters targeted training and 

education of media professionals in the state. 

Businesses also profit from the exchange of 

ideas, know-how, technologies and support 

with a total of 23 first-rate research insti-

10 M edia LOcatiO ns 

Meet Bavaria at... 

MideM 

23.-26.01.2011 

Cannes 

www.midem.com 

Mobile World congress 

14.-17.02.2011 

Barcelona 

www.mobileworldcongress. 

ceBit 

01.-05.03.2011 

Hannover 

www.cebit.com 

Ficci Frames 

23.-25.03.2011 

Mumbai 

www.ficci-frames.com 

naBshow 

11.-14.04.2011 

Las Vegas 

www.nabshow.com 

MedientaGe MÜncHen 

19.-21.10.2011 

München 

www.medientage.de 

cluster druck und Printmedien 

x-medial Bayern GmbH 

Reichenbachstr. 1 


+49 89 96 22 87-13 

+49 89 96 22 87-77 

info@cluster-print.de 

www.cluster-print.de 

Jens Meyer 

Martin Paukner 

tutions. These include nine establishments 

of the Fraunhofer Society, three Helmholtz 

research facilities and eleven Max Planck 

institutes that are at the forefront of the development 

of new technologies and services. 

The excellent R&D environment also has 

convinced Google of Bavaria’s merits. The 

Internet giant constantly surprises with new 

services and applications. These are based 

on intensive research work, some of which 

is also carried out in Bavaria, where Google 

operates its sole German development unit. 

support right from the start 

Bavaria’s support for start-up entrepreneurs 

begins way before first successes 

can be celebrated. A dense, statewide 

network of 45 start-up technology centres 

provides fledgling companies with comprehensive 

services and support. About 

half of these centres are focussed on specific 

industries or technologies and often 

start-ups benefit from the close proximity 

to potential major customers and partners. 

This is the case for instance in Munich- 

Unterföhring where the »b-neun« technology 

centre since 2000 nurtures media 

and communications industry start-ups. 

More than 70 companies have chosen the 

»b-neun« as a first or temporary base, profiting 

from the presence nearby of media 

majors such as ProSiebenSat.1, ZDF or 

Bayerischer Rundfunk. 

cluster initiatives 

Three cluster organisations in Bavaria facilitate 

and organise networking and exchange 

between small and big enterprises in the IT 

and media sectors. The »Cluster audiovisuelle 

Medien« for the audiovisual sector, the 

»Cluster Druck- und Printmedien« (www. 

cluster-print.de) for print and publishing and 

the BICC-NET cluster for the ICT sector. All 

three are part of a major cluster initiative 

launched by the Bavarian State Government 

in 2006 with the key aim to foster the ex- 

change between science and business and 

create networking and business platforms for 

Bavaria-based enterprises. 

Meeting points for the it industry 

The state of the art trade fair and conference 

centres in Munich and Nuremberg also provide 

an excellent platform for Bavarian and 

international companies to market their products 

and services and find new partners, 

customers and markets. Top international 

trade shows such as Electronica in Munich or 

it-sa in Nuremberg lure IT industry experts 

and companies from around the globe each 

year, whilst »MEDIENTAGE MÜNCHEN«, 

Europe’s largest media conference that enters 

its 25th year in 2011, attracts more than 

8,000 media professionals. The annual »Munich 

Gaming« meanwhile provides a valuable 

gathering for the games industry. 

Your central point of call 

Bavaria’s multiple advantages as a business 

and investment location attract companies 

and entrepreneurs from all over the world. 

To guide and support investors towards 

successful and profitable expansion and 

business projects in the state, Bavaria’s Ministry 

of Economic Affairs provides free and 

confidential support and consultancy services 

through a special task force: Invest in Bavaria. 

It provides valuable, hands-on advice 

and guidance in all stages of investment and 

expansion projects, from pre-project intelligence 

to final implementation, including site 

and location selection and contacts with and 

access to local partners and networks. To find 

out more visit www.invest-in-bavaria.com 

or contact: 

kontaktIT@invest-in-bavaria.de. 


anschrift Bayerisches staatsministerium für Wirtschaft, infrastruktur, Verkehr 

und technologie – invest in Bavaria 

Prinzregentenstr. 28 


telefon 

Fax 

e-Mail 

internet 

+49 89 21 62-2642 

+49 89 21 62-2803 

info@invest-in-bavaria.de 

www.invest-in-bavaria.de • www.it.bayern.de 

Bicc-net / Bavarian information and 

communication technology cluster 

Technische Universität München 

BICC-Clusterbüro I&K 

Boltzmannstr. 3 

85748 Garching 

+49 89 2 89-17860 

+49 89 2 89-17861 

clusterbuero@bicc-net.de 

www.bicc-net.de 

Robert Stabl 

gotoBavaria 

c/o invest in Bavaria 

Widenmayerstr. 34 


+49 89/2 42 10-7507 

+49 89/2 42 10-7557 

info@gotobavaria.org 

www.gotobavaria.org 

cluster audiovisuelle Medien 

FilmFernsehFonds Bayern GmbH 

Sonnenstr. 21 


+49 89 54 46 02-40 

+49 89 54 46 02-42 

info@cam-bayern.de 

www.cam-bayern.de 

Barbara Schardt 

address 

Phone 

Fax 

e-Mail 

internet 

kontakt Dr. Johann Niggl Peter Englert contact

Medien 

Berufe-erleben 

MedienCampus Bayern e.V. 

Liebigstraße 8 


Tel.: 089/21 66 91-0 

Fax: 089/21 66 91-70 

buero@mediencampus-bayern.de 

Vorstandsvorsitzender: 

Staatsminister Siegfried Schneider, MdL 

Geschäftsstellenleiter: 

Markus Kaiser, M.A. 

Impressum Imprint 

Verlag • redaktion Messe Treff Verlags-GmbH 

Weyerstraßerweg 159 

50 969 Köln 

Tel. 02 21/37 60 30 

Fax 02 21/37 40 20 

redaktion@messetreff.com 

www.messetreff.com 

Publisher 

konzept • chefredakteur Manfred Kanzler concept • editor 

redaktion • Grafik • Gestaltung Ferdinand Barthel, Rosemarie Elsner, Michael Raschke editorial staff • Layout 

Übersetzung Braun Übersetzungs- & Korrekturbüro translation 

Fotos Arbeitskreis Film Regensburg, ARD / Ann Paur, ARRI, Bavaria Film / Jens Heilmann, Bavaria Film / Manfred 

Lämmerer, Bayerische Landeszentrale für Neue Medien (BLM), Bayerisches Staatsministerium, Bayreuther 

Filmfest, CinePostproduction, Cluster audiovisuelle Medien, Constantin Film, Constantin Medien, Dension, 

Deutscher Entertainment Preis, Deutsche Telekom, Deutschlandfunk, Deutschlandradio, DIVA, Evangelische 

Medienzentrale Bayern, FilmFernsehFonds Bayern (FFF), Fünf Seen Filmfestival, Go to Bavaria, Institut zur 

Förderung publizistischen Nachwuchses (ifp), Invest in Bavaria, Landeshauptstadt München, MedienCampus 

Bayern, MEDIENTAGE MÜNCHEN, Motorola, PDI Dreamworks, RealD, Remulus Film / Konrad Pamer, Samsung, 

Scanline / Walter Wehner, SecuMedia Verlag, Sky Deutschland, Telefónica O2 Germany, Toshiba, 20th 

Century Fox, Ubisoft, Warner Bros. Entertainment / Peter Kragh, XING Regionalgruppe München 

druck Farbo print+media GmbH 

gedruckt auf chlorfrei gebleichtem Papier 

Stand: Oktober 2010 • ISBN 3-934293-58-1 

Der MedienCampus Bayern e.V. ist der Dachverband 

für Aus- und Weiterbildung in den Medien in Bayern. 

Wir bieten Informationen zu über 200 Medienberufen, 

beispielsweise in den Bereichen Print, Hörfunk, Fernsehen, 

Multimedia, Werbung und PR, Design, Medienmanagement 

und -technik. Fragen, Antworten und 

Informationen zu über 73 Bildungseinrichtungen gibt 

es im Internet unter 

www.mediencampus-bayern.de 

Bavarian Technology & Founder Centres (Selection) 

www.gruenderzentren-bayern.de 

BioPark regensburg GmbH 

Josef-Engert-Str. 9 

93053 Regensburg 

www.bioregio-regensburg.de 

innovations- und Gründerzentrum 

nürnberg-Fürth-erlangen-GmbH 

Am Weichselgarten 7 

91058 Erlangen 

www.igz.de 

cOMeta allgäu Gründerzentrum und 

technopark kempten 

Heisinger Str. 12 

87437 Kempten 

www.cometa.de 

innovations- und Gründer- 

zentrum Hof Betriebs GmbH 

Schlossweg 6 

95028 Hof 

www.igz-hof.de 

existenzgründerzentrum – 

ingolstadt GmbH 

Marie-Curie-Str. 6 

85055 Ingolstadt 

www.egz.de 

itc GmbH innovations technologie 

campus deggendorf 

Ulrichsberger Str. 17 

94469 Deggendorf 

www.itc-deggendorf.de 

GriBs Gründer-, innovations- 

und Beratungszentrum 

schweinfurt 

Karl-Götz-Str. 5 

97424 Schweinfurt 

www.gribs.de 

LkZ 

Logistik kompetenz Zentrum 

Joseph-von-Fraunhofer-Str. 9 

83209 Prien am Chiemsee 

www.lkzprien.de 


iGZ innovations- und Gründerzentrum 

Waldkirchen Betriebs 

GmbH 

Am Steinfeld 12 

94065 Waldkirchen 

www.igz-waldkirchen.de 

MGH-Münchner Gewerbehof- und 

technologiezentrums- 

gesellschaft mbH (MtZ) 

Gollierstr. 70-V 


www.mtz.de 

Photos 

Printed

12 

M edia LOcatiO ns 

Munich: 

The Secret is in the Mix 

the fact that Munich exerts a magical attraction not only on 

visitors, but also on entrepreneurs, investors, media professionals 

and filmmakers is nothing new. that this trend continues 

without change, however, and that the state capital of Bavaria 

maintains and in fact even extends its leading position in this 

area, is a more than encouraging fact, based on factors that are 

attributable above all to a great variety of advantages within 

the Munich area. 

M 

unich is one of the leading media locations 

in Europe. It offers media professionals 

ideal conditions and scope for creativity«, 

confirms Dieter Reiter, chief executive of 

the Department of Labor and Economic Development, 

who is able to base his assessment 

on reliable figures. After all, a significant share 

of the annual turnover of Germany‘s information 

and communications industry is generated 

alongside the river Isar. In addition, the entire 

media industry has a strong position in 

the Munich area, where all media platforms 

are represented and neither a one-sided focus 

on television and production – as can be observed 

for instance in Cologne – nor a onesided 

focus on the advertising industry like in 

Düsseldorf has resulted. 

Moreover, Munich is also a stronghold of the 

film industry. For more than 80 years, the 

Bavaria Film Group with its numerous subsidiaries 

at the headquarters Geiselgasteig on 

the the doorstep doorstep of of Munich Munich has has been been the the heart heart 

of of the the movie movie city. city. Production Production companies companies of of 

the movie industry and the TV sector are 

provided with access to the entire range of 

services services offered offered by by the the Bavaria Bavaria studios. studios. With With 

films films like like »Wickie »Wickie und und die die starken starken Männer« Männer« / / 

»Wickie »Wickie and and the the Strong Strong Men« Men« (Michael (Michael »Bul »Bul- 

ly« ly« Herbig) Herbig) or or »Die »Die Päpstin« Päpstin« / / »Pope »Pope Joan« Joan« 

(Neue (Neue Constantin Constantin Film), Film), successful successful MunichMunichbasedbased producers producers and and directors directors also also ensure ensure 

that that a a lot lot of of money money is is being being earned earned at at the the 

cinema cinema box box offices. offices. Oscar Oscar winners winners like like film film di 

directors 

Caroline Link or Florian Henckel von 

Donnersmarck have laid the basis for their 

careers at the Hochschule für Fernsehen und 

Film / University of Television and Film (HFF) 

in Munich. To ensure that creative filmmaking 

by the HFF students continues in the future, 

the renowned university will be given a new 

domicile in a prestigious new building on the 

premises of the art galleries at the end of 

2010. Furthermore, top-class film technology 

from Munich, developed by the world-famous 

company ARRI, has often made its way to 

the winner‘s podium in Hollywood; all in all, 

ARRI has brought the much-desired technology 

Oscar home to Munich 16 times. 

creative Potential 

The fact that Munich is also the home of 

many excellent creative companies and prominent 

figures of the advertising industry was 

proved at the award ceremony of the 12th 

German Media Prize in February 2010. The 

trophy, which is awarded each year for the 

most effective media strategy by the trade 

magazine »Werben & Verkaufen«, this year 

went to the agency Mindshare in recognition 

of its advertising campaign for the Munichbased 

company Telefónica O2. The winner 

of the category »most creative media idea« 

was the Munich agency group Mediaplus / 

Plan.Net with its TV campaign for Carglass. 

The agency group Mediaplus / Serviceplan 

attracted a high level of attention with its 

below-the-line campaign for Amnesty International 

on a day of action marking the 

anniversary »60 Years of Human Rights«. And 

last but not least, Florian Haller, chief executive 

officer of the Munich-based think factory 

Serviceplan, emerged as the winner of the 

»Media Personality of the Year« award. 


anschrift Landeshauptstadt München 

referat für arbeit und Wirtschaft 

Wirtschaftsförderung 

Herzog-Wilhelm-Str. 15 


telefon 

Fax 

internet 

e-Mail 

0 89/2 33-22522 

0 89/2 33-27966 

www.muenchen.de/arbeitundwirtschaft 

ursula.grunert@muenchen.de 

kontakt Dipl.-Verw.Wirtin Ursula Grunert 

(Filmbeauftragte der Landeshauptstadt München) 

address 

Phone 

Fax 

internet 

e-Mail 

contact 

»Mit über 3 Milliarden Fernsehzuschauern 

zählen Olympische 

Winterspiele zu den größten 

Medienereignissen weltweit. Für 

die Medienbranche in München 

wäre eine erfolgreiche Bewerbung 

um die Olympischen und 

Paralympischen Winterspiele 

2018 eine riesige Chance. Im 

Mediacenter in der Messestadt 

wird die internationale Medienwelt 

mit über 10.000 Pressevertretern 

zu Gast sein. München 

2018 wird ein Katalysator 

für moderne Formate und kreative 

Ideen zugeschnitten auf das 

Kommunikationsverhalten der 

jungen Generation sein.« 

Willy Bogner, ehemaliger 

skirennläufer und Geschäftsführer 

der Bewerbungsgesellschaft 

München 2018 GmbH 

»With more than 3 billion television 

viewers, the Olympic Winter 

Games number among the great- 

est media events around the 

world. For the media industry 

in Munich too, a successful bid 

for the Olympic and Paralympic 

Winter Games 2018 would be 

an enormous opportunity. With 

more than 10,000 press representatives, 

the international media 

community will be attending 

the media center of the trade 

fair city. Munich 2018 will be a 

catalyst for modern formats and 

creative ideas within the media 

sector, tailored to the communication 

behaviour of the young 

generation.« 

Willy Bogner, former alpine ski 

racer and managing director 

of the Olympic Winter Games 

application company »Bewerbungsgesellschaft 

München 

2018 GmbH«

25 Years of BLM: 

Responsibility for the Future 

in april 2010, the Bayerische Landeszentrale für neue Medien - 

Bavarian regulatory authority for commercial Broadcasting 

(BLM) has turned 25 years of age. in this quarter of a century, 

much has been achieved, as Bavaria is the most important location 

within Germany in respect of private radio and television 

broadcasting companies. to this development, the BLM has 

made a significant contribution. 

according to the results of the current study 

»Economic Situation of Broadcasting 

Services in Germany«, the private TV stations 

domiciled in Bavaria generate more than 46 

percent of the overall turnover of all private 

television companies in Germany. In terms of 

radio broadcasting, Bavaria also tops the corresponding 

ranking with a share of 21 percent. 

The good results in terms of turnover also have 

a positive impact on the number of employees: 

all in all, more than 30 percent of all personnel 

within Germany‘s private broadcasting companies 

work in Bavaria. At present, the BLM 

has licensed almost 170 radio and television 

programmes, significantly more than any other 

federal state‘s media supervisory authority. 

regional Broadcasting services 

From the very beginning, a crucial factor 

in the work of the Regulatory Authority for 

Commercial Broadcasting has been to build 

up a strong local and regional broadcasting 

services landscape. This policy is also enacted 

as a structural task of the BLM in the Bavarian 

Media Act. In the course of further developing 

the local broadcasting services system, 

the Regulatory Authority for Commercial 

Broadcasting has continuously modified its 

conceptions and adjusted them to current 

developments, without however abandoning 

the basic idea of a local broadcasting service 

that rightfully bears the name »local«. 

Taking a look at the development of broadcasting 

services across Germany, one finds 

that both the first tele-shopping channel and 

the first digital television programmes have 

been launched from Bavaria. At the same 

time, the idea of shifting media concentration 

law away from the original focus on broadcasting 

companies to an audience share 

model in the mid-1990s also originated 

from the BLM. And last but not least, the numerous 

resolutions of the media council are 

worth remembering, in which private broadcasting 

companies were urged to improve the 

protection of minors as well as the quality of 

their respective programmes. 

commitment to the Young Generation 

A location can only be successful if it also 

acts as a provider of intensive vocational 

education and advanced training. From the 

very beginning, the BLM has demonstrated 

particular commitment to this area – for instance 

by establishing the study course Media 

Marketing at the Bavarian Academy for Advertising 

and Marketing, as a source of inspiration 

and sponsor of the Bavarian Television 

Academy and through its creation of the 

vocational education and advanced training 

channels. In addition, the BLM has continuously 

supported a large number of existing 

and well-established vocational education 

and advanced training institutions. 

Another important area is media education 

and media literacy. Here, the BLM has 

launched several projects at an early stage 

and on a sustained basis such as the promotion 

project »By one‘s own Direction«, which 

together with the JFF – Institute for Media 

Education in Research and Practice has 

supported youth groups in producing their 

own media content, or the initiative for the 

foundation of the association »Programme 

Advice for Parents«, which has published the 

FLIMMO ever since 1997. The most recent 

example is the establishment of the »Media 

Education Foundation Bavaria«, which has 

made an important contribution to the development 

of the Bavarian media usage licence. 

If you were successful in the past, you also 

have a special responsibility for the future. 

Prof. Dr. Wolf-Dieter Ring, President of the BLM 


As a result of rapidly increasing digitalisation 

of the media and the emergence of the 

Internet, an enormous number of new electronic 

media offers has come into existence 

over the past years. This development does 

not leave the long-established media unaffected. 

In this context, new tasks emerge for 

the regional regulatory authorities as well, 

which have so far been solved only to a very 

small extent. With regard to the future of local 

broadcasting services, two key questions will 

have to be answered over the coming years: 

how will local TV stations and, above all, local 

radio broadcasting companies manage to 

implement the changeover from analogue 

to digital and how can the quality of local 

broadcasting services be guaranteed? Next 

to that, the BLM considers its key tasks for 

the future to consist in a sustainable organisation 

of the media landscape in Bavaria, in 

the reinforcement of its efforts in the area of 

vocational and advanced training and in the 

field of media education and media literacy. 


anschrift Bayerische Landeszentrale für neue Medien (BLM) 

Heinrich-Lübke-str. 27 


telefon 

Fax 

e-Mail 

internet 

0 89/6 38 08-0 

0 89/6 38 08-140 

www.blm.de 

blm@blm.de 

address 

Phone 

Fax 

e-Mail 

internet 

Präsident Prof. Dr. Wolf-Dieter Ring President 

Mitarbeiter 88 employees 

Jahresetat 2010 26,3 Mio. Euro annual budget 2010

14 

t e L ekOMMunikatiO n 

Mobile Phones of the Future 

First Bavarian LTE Network Brings 

Broadband Internet to Rural Areas 

1926 

Mobilfunkvorläufer Zugfunk in 

Form einer öffentlichen Sprechzelle 

im F-Zug Berlin–Hamburg 

Mobile telephony precursor 

»Zugfunk«, a public cell in the 

F train Berlin–Hamburg 

1952 

Erste Telefonate von einem mobilen 

Gerät ins Festnetz 

First calls from a mobile phone into 

the fixed-line network 

ceO rené schuster goes up to the roof of the O2 headquarters 

in Munich at the beginning of september. the reason: since 

then the first Long term evolution cell of the Bavarian mobile 

phone provider has been transmitting from that location. the 

starting signal for Lte in Munich is another major milestone 

in building up the mobile phone of the future. With this new 

technology and the recently auctioned mobile phone 

frequencies it is possible to provide blanket coverage for the 

mobile high-speed internet. 

LTE facilitates transmission speeds of 

300 Mbit per second and higher on a mobile 

phone. High-resolution videos, multiplayer 

online games, car navigation systems – 

the mobile internet is now practically limitless. 

At the same time the new technology brings 

broadband internet to regions which have to 

date had no glass fiber connection and where 

no such development is to be expected in the 

new future. 

»With this new technology we are making 

a major contribution to covering the blank 

patches in rural areas and to expanding substantially 

the broadband provision in Germany«, 

stresses René Schuster. In the Bavarian 

capital the provider uses its frequencies in the 

2.6-gigahertz range. A further O2 pilot trial is 

being conducted in Ebersberg in Upper Bavaria: 

there the LTE pilot networks are transmitting 

on 800-megahertz frequencies from the 

digital dividend which O2 won at auction in 

May 2010, in other words those frequencies 

which have been freed up by the switch to 

digital TV. The necessary technical infrastructure 

is therefore already in place, especially 

since only the existing base stations have to 

1958-1977 

1. Generation des Mobilfunks: 

A-Netz der Deutschen Bundespost 

im 150 MHz-Frequenzbereich, erste 

Autotelefone 

1st generation of mobile telephony: 

A net of the »Deutsche Bundespost« 

in the 150 MHz frequency range, first 

car phones 

1972-1995 

B-Netz im 150 MHz-Frequenzbereich 

(erstes Selbstwählnetz) 

B net in the 150 MHz frequency 

range (first self dial net) 

1983 

Motorola präsentiert 

das erste kommerzielle 

Mobiltelefon 

Motorola presents the first 

commercial mobile phone 

be converted for the new LTE pilot networks. 

O2 spokesman Markus Oliver Göbel was 

highly pleased with the results of the project: 

»93.23 Mbit/s has been achieved when 

downloading and 2.28 Mbit/s when uploading. 

Personally I have even seen upload rates 

of as much as 50 Mbit/s.« To date only employees 

of O2 Germany have had access to 

the Munich pilot network. »In the test a video 

conference was set up between those taking 

part«, Göbel explains. »The network will probably 

be available to end consumers at the 

beginning of 2011.« 

investing in the Future 

As early as September 2008 Deutsche Telekom 

demonstrated the potential of Long 

Term Evolution: a minibus shuttled over the 

bridge between the head office in Bonn and 

the T-Mobile headquarters on the other side 

of the Rhine, while fast data transmission was 

in progress in the vehicle . After the auction 

of the mobile phone frequencies for LTE it is 

now possible to provide blanket broadband 

internet coverage in rural areas as well. The 

1992 

erste SMS 

first SMS 

1985-2000 

C-Netz im 450 MHz-Frequenzbereich 

C net in the 450 MHz frequency 

range 

telecommunications giant is currently putting 

this to the test in Bavaria: In Burgbernheim, 

Hemau, Nennslingen and Wörth an der Donau 

Telekom has set up its first LTE locations. 

Soon people will be sending photos, emails 

and music files simply over the air – and at 

a similarly high speed to landlines. »4G locations 

have a range of around ten kilometres«, 

explains Michael Keller, Head of Mobile 

Telephone Technology at Telekom Germany in 

Bavaria. »Now we also have the possibility of 

providing previously unreachable places with 

fast internet access.« Telekom is planning to 

supply more than 500 places nationwide with 

LTE by the end of the year. 

»For the communities and towns fast internet 

access is a central location factor. As the 

largest association of local authorities in Bavaria 

we have always pressed for the rapid 

expansion of broadband in the Free State. 

That is why we expressly welcome the fact 

that Deutsche Telekom has given the starting 

signal for LTE expansion in Bavaria«, stresses 

Dr. Jürgen Busse, Executive Presidium Mem- 

1991 

Umstellung auf digitale Technik, 2. Generation des Mobilfunks: 

D-Netz im GSM-900-Frequenzbereich 

Migration to digital technology, 2nd generation of mobile 

telephony: D-Netz in the GSM 900 frequency range 

1993 

Digitales E-Netz im DCS-1800- 

Frequenzbereich von E-Plus 

Digital E net in the DCS 1800 

frequency range by E-Plus 

1996 

Erstes Smartphone von Nokia 

First Smartphone by Nokia 

2000 

Versteigerung der UMTS- 

Lizenzen 

auction of UMTS licences 

1920 1960 1980 

1990 

1995 

2000 2002 

2002 

Mit General Packet Radio Service 

(GPRS) wird mobiler Internetzugriff 

möglich 

Introduction of General Packet Radio 

Service (GPRS) enables mobile internet

er of the Bavarian »Gemeindetag« – Local 

Authorities Association. 

In May Telekom paid around 1.3 billion euros 

at auction for the radio frequencies which are 

essential to expand the 4G network. But the 

use of the former broadcasting frequencies is 

tied to strict licensing conditions of the Federal 

Network Agency. Accordingly 90 per 

cent of the location in Germany without a 

supply must be connected to the fast broadband 

infrastructure by 2016. »We are confident 

that the conditions will be met even 

earlier«, says Michael Keller. »We are support- 

ing the Federal Government‘s broadband initiative,« 

adds O2 CEO René Schuster. »With 

the help of the new technology we will play 

our part in opening up the broadband supply 

to blank patches in rural areas.« The EU 

is involved in the funding: as from 2010 it 

will be making an additional 18 million euros 

available for the mobile ultra high-speed 

internet. 

These investments are also urgently necessary, 

however. Sales of smartphones will rise in 

Germany by 47 per cent to 8.2 million units 

in 2010. iPhones, data flat-rate tariffs of the 

mobile phone operators and Web 2.0 applications 

are causing regular »jams« on the 

mobile data highway. 

The amount of data transmitted by wireless 

means actually quadrupled in 2009 to 40 

million GB. Owing to the spread of the mobile 

internet, an explosion in data is imminent 

worldwide. By 2015 data traffic will swell by 

10,000 per cent to 23 exabyte per year. An 

upgrade in network capacities is therefore inevitable 

in practical terms. 

internet in the Fast Lane 

2004 

3. Generation des Mobilfunks: Start von UMTS 

durch E-Plus, Mobilcom, O2, Quam, T-Mobile, 

Vodafone 

3rd generation of mobile telephony: start 

of UMTS by E-Plus, Mobilcom, O2, Quam, 

T-Mobile, Vodafone 

2005 

2005 

erste WiMAX-Angebote 

first WiMAX offers 

LTE is turning out to be a high-speed connection 

which could put standard DSL in the shade. 

It could not only be worthwhile for mobile 

units, but also for home computers. The advantages 

also include the greater range and 

reliability of the LTE signals. A stable connec- 

2005 

Mobilcom und Quam verlieren ihre 

UMTS-Lizenzen, da sie den Anforderungen 

nicht gerecht geworden sind 

Mobilcom and Quam lose their UMTS 

licences, because they couldn‘t fulfill 

the requirements 

2007 

Apple bringt das iPhone auf dem Markt; 

erstes Vodafone live! Handy mit Zugriff auf 

das mobile Internet 

Apple brings the iPhone to market; 

first first Vodafone Vodafone live! live! Handy Handy with with access access on on 

the mobile internet 

2007 2008 

2006 

Versteigerung der WiMAX-Lizenzen 

auction of WiMAX licences 

tion can even be 

maintained during 

fast train journeys 

or on the motorway. 

These transmission 

speeds are not 

only helping mobile 

TV to experience 

a renaissance, they 

are also revolutionizingnavigation 

systems. The 

transfer of large 

quantities of data 

within seconds 

will render possible 

the mobile 

transmission of 

whole patient files 

in the health system. Mobile communication 

between machines is also possible, for 

example the transfer of new software programmes 

to cars; near-field communication 

creates an interface enabling mobile phones 

to communicate with other objects. LTE could 

also help achieve a definitive breakthrough 

for the notion of »augmented reality«: when 

a mobile phone user points his camera at a 

historical building, for instance, a program 

will display who constructed it and what its 

significance is. 

The decisive technical advantage of LTE is 

that the standard is based entirely on the 

IP protocol. Even speech is transmitted as 

VoIP, guaranteeing short response times. 

Furthermore the technical effort for data conversion 

and the transmission costs are substantially 

lower. The mobile phone providers 

have to invest billions in the expansion of the 

networks for LTE, however. 

The problem is that, in view of the wide 

spread of flat-rate tariffs, the network operators‘ 

revenues are stagnating; with LTE the 

2009 

2008 

Aufbau eines kommerziellen DVB-H-Netzes für mobiles 

Fernsehen; 

Vodafone-Pilotprojekt für mobiles Fernsehen via DVB-T 

Setup of a commercial DVB-H net for mobile television; 

Vodafone pilot project for mobile television via DVB-T 

t e L ecOMMunicatiO n 15 

revenues from mobile phone calls and text 

messages could even collapse completely. 

One possible solution is a limited transmission 

volume; once a certain quantity of data 

has been transmitted, the connection will be 

capped – a tactic which is already applied 

with UMTS. Since a smartphone user generates 

as much data traffic as 30 customers 

with conventional mobile phones, this measure 

is understandable. Generous flat-rate 

offers could therefore soon be a thing of the 

past. The network operators don‘t wish to reduce 

their role to that of a »data pipeline« 

where others like Google or Apple make the 

big money. It‘s simply a matter of the financial 

future: mobile phone companies are no 

longer satisfied with selling customers connections, 

rather they also want to provide services 

in everything to do with internet access. 

To develop cross-platform programs, 24 mobile 

phone suppliers in Barcelona, including 

the O2 parent Telefónica and Deutsche Telekom, 

have joined to form the »Wholesale 

Applications Community«. 

2010 

4. Generation des Mobilfunks: 

Versteigerung der LTE-Lizenzen, 

O2 startet das erste bayerische 

LTE-Pilotnetz. 

4th generation of mobile telephony: 

auction of LTE licences, 

O2 starts the first LTE net in Bavaria. 

2010

16 

PrO duc tiO n 

Bavaria Film Group 

Studio Location with 

Strong International Vibrancy 

the Bavaria Film city in Geiselgasteig unites several 

dimensions, being a location for cinema film productions and 

tV productions at the same time. 

it is a vibrant media campus and a modern 

service center for the film and TV industry. 

And last but not least, it is one of the most popular 

tourist excursion destinations, which has 

turned into an absolute must for any sightseer 

visiting the state capital of Bavaria. 

Ever since »Studio 12« with its surface area 

of 3,000 square metres was created ten years 

ago, one of Europe‘s largest soundstages exclusively 

reserved for cinema film productions 

has come into existence. For this purpose, 

the Bavaria Studios have set up expensive 

film settings. 

Europe‘s largest 

costume, 

furniture and 

stage prop 

stocks operator, 

the FTA 

Film- und Theaterausstattung 

is located 

in immediate 

proximity of 

the soundstages, 

as is the 

light, stage 

and camera 

department. 

As a result, the 

location provides for »one stop shopping« 

and thus fulfils what international film productions 

are seeking for whenever they wish 

to implement one of their projects. 

standard decorations for Film and tV 

The principle approach to offer all services for 

film and TV productions concentrated at one 

and the same location is continuously enhanced 

and adjusted to the changing production 

requirements. As it became ever more difficult 

to shoot film sequences on board of real 

airplanes, the Bavaria Studios constructed 

the interior settings of an aircraft one year 

ago. The range of standard decorations has 

been enlarged by a courtroom and a police 

station with a commissioner‘s office. 

This makes the premises interesting especially 

for TV productions that require a setting 

quickly or wish to benefit from the production 

experience on site. Recently, preparations got 

underway for yet another series: from the 


anschrift Bavaria Film GmbH 

Bavariafilmplatz 7 

82031 Grünwald 

telefon 

Fax 

e-Mail 

internet 

0 89/64 99-0 

0 89/64 92-507 

info@bavaria-film.de 

www.bavaria-film.de 

address 

Phone 

Fax 

e-Mail 

internet 

Presse Marc Haug (presse@bavaria-film.de) Press 

gegründet 1919 founded in 

Geschäftsführer Dr. Matthias Esche, Achim Rohnke Managing dircetors 

Vertrieb Markus Vogelbacher (offer@bavaria-film.de) distribution 

Bavaria Film is one of Europe’s leading 

film and television production companies. 

Founded in 1919 as a studio company, 

it has developed to an international 

film and television service group. 

Bavaria Film is represented in all the 

central media locations of Germany and 

German-speaking countries with many 

subsidiaries and shareholding companies 

which encompass all important 

segments of the audio-visual industry. 

The 300,000 sqm Geiselgasteig Film 

City is the centre of a network of producers 

and technical service companies. 

autumn of this year onwards, Bavaria Fernsehproduktion 

will shoot a daily series with 

the working title »Herzflimmern – Die Klinik 

am See« several exterior settings and motifs 

of Geiselgasteig will be used for the new daily 

series in addition to the local studio facilities.

Path-breaking for 3D 

From Joseph Vilsmaier‘s »nanga Parbat« and the digital restoration 

of the Fassbinder classic »i Only Want You to Love Me« 

through to the post-production of stereo-3d projects such as 

»animals united« and the Wim Wenders installation for the 

architecture Biennale – cinePostproduction stands out not only 

by virtue of trendsetting digital film workflows, but also by the 

fact that it has established cutting edge know-how for digital 

productions. 

the company, which is represented 

throughout Germany, offers complete 

post-production services for sound and 

picture in a unique production environment at 

the film lot of Geiselgasteig. The colour grading 

suite with a size of 140 square metres and a 

seven metre wide screen, sound mixing studios 

using state-of-the-art digital mixers and 

a reference screening room are located next 

to each other, as well as AVID editing desks 

of the latest generation. They enable directors, 

cinematographers and editors to concentrated 

work in comfortable conditions, and they facilitate 

the parallel editing of picture and sound 

under very tight deadlines. 

The best possible production environment 

also includes the on-set support for digital 

productions. DITs (Digital Image Technicians) 

give their advice before and during filming. 

On set the production team can decide directly 

and without any time lag on the quality 

of shots, thus avoiding expensive retakes. This 

saves time and money – from the very beginning 

the close collaboration between the 

film crew and the posthouse is promoted so 

that requirements and budget can be more 

flexibly dealt with. 

tailored stereo-3d Workflow 

In the Stereo 3D area the spotlight is on 

tailored workflow and extensive research 

and development. For this purpose CinePost- 

production has, for example, developed 

a procedure which makes it easy for the editor 

to switch between stereo and planar view. He 

can focus on creative editing – thanks to the 

reduced technical complexity. 

High quality in stereoscopy is only possible, 

if the entire chain of dimensions on 

set through to the projection situation in 

cinema is taken into account. The influence 

of the screen size has been intensively researched 

at CinePostproduction and the 

requirements were considered accordingly 

in construction of the 3D cinema grading 

suite Studio C. A similar one will be opened 

in Berlin this autumn. The colour correction 

suites with Barco digital cinema projectors 

enable to perform colour grading that by 

far surpasses the requirements of the DCI 

(Digital Cinema Initiative). 

CinePostproduction does not only edit the 

most digital intermediates in Germany, but, 

as a beta tester, has major influence on the 

continuing development of the systems of 

manufacturers such as Autodesk. 

Over the past few years, the company has 

invested between 3 and 4 million euros nationwide 

per year in digital post-production 

and sound studios. 

cinema technology for tV Productions 

For TV films on 16 mm CinePostproduction 

has already been offering so-called »1.9K 

log« workflow for the past 3 years. The film 

material is scanned logarithmically in HD 

P r O ductiO n 17 

CinePostproduction is represented 

across Germany by branches in Munich, 

Berlin, Hamburg, Cologne and Halle, 

and sees itself as a full service provider 

for film, television and commercials. 

From HD post-production to compositing, 

VFX and digital colour grading, 

through to workflows for digital and 

stereoscopic productions. Beyond postproduction, 

this also includes technical 

advice and on-set support. 

resolution. The colour space and other creative 

facilities for cinema grading are therefore 

also available for TV films and series, which 

is unique in Europe. For regular HDTV operations 

de-graining plays an important part. 

At CinePostproduction a special software has 

been blended in existing workflows so that 

de-graining can be performed and verified 

directly during colour grading. 

CinePostproduction combines decades of experience 

in the film lab with state-of-the-art 

technologies of digital lab post-production 

and sound. 


anschrift cinePostproduction GmbH 

Bavaria Bild & ton 

Bavariafilmplatz 7 

82031 Grünwald 

telefon 

Fax 

0 89/64 99-2444 

0 89/64 92-183 

cinePostproduction GmbH 

Geyer Berlin 

Harzer Str. 39 

12059 Berlin 

0 30/68 01-0 

0 30/68 01-202 


atlantik Film Hamburg 

Sieker Landstr. 41 

22143 Hamburg 

0 40/67 51-0 

0 40/67 51-200 


Geyer köln 

Richard-Byrd-Str. 12 

50829 Köln 

02 21/28 33-100 

02 21/28 33-101 


niederlassung Halle 

Waisenhausring 8 

06108 Halle/Saale 

03 45/21 75-285 

03 45//21 75-133 

internet www.cinepostproduction.de internet 

Vertriebsleitung 

Geschäftsführung 

Michael Welzel 

michael.welzel@cinemedia.de 

Gabriela Schultze 

gabriela.schultze@cinemedia.de 

Beate Lesch 

beate.lesch@cinemedia.de 

Stefan Müller 

Christian Sommer 

Sebastian Gassner 

sebastian.gassner@cinemedia.de 

Morten McAdams 

morten.mcadams@cinemedia.de 

address 

Phone 

Fax 

sales 

Managers 

Managing 

directors 

Mitarbeiter 350 employees

18 

tPrO e L ekOMMunikatiO duc tiO n n 

Public Film Funding 

Strengthens Media Location 

3D and a lot of action at the film location Bavaria 

among the tasks of the FilmFernsehFonds Bayern with its 

annual budget of eur 27 million is the funding of cinema films, 

television films, screenplays and film distribution activities 

as well as the promotion of talented young filmmakers and 

motion-picture theatres. 

s 

ince last year, this range of activities has 

been complemented by two new types of 

funding and promotion – the sponsorship of 

educationally valuable computer games and 

financial support for the adaptation of Bavarian 

movie theatres to the new, digital cinema 

technology standard. The Film Commission 

Bavaria supports film-shooting activities 

in Bavaria and presents the filming location 

Bavaria within the framework of festivals and 

trade fairs. The Audiovisual Media Cluster organises 

technical conventions and specialist 

events and acts as a networking platform for 

the industry, for instance in the area of games, 

digitalisation, animation and VFX. The Media 

Antenna Munich provides Bavarian film producers 

and distributors with advice on funding 

opportunities and advanced education 

offers of the EU. 

Over the course of last year, movies sponsored 

by the FFF have delivered their best 

performance ever since the FFF came into 

existence, attracting a total of 23 million 

cinema visitors and creating eleven visitor 

millionaires. The most successful film was 

»Wickie the Mighty Viking« with more than 

6 million visitors in the German-speaking 

countries. At present, the second part » Wickie 

and the Treasure of the Gods « is being 

produced as the first German 3D real 

film, film, with with filming filming locations locations once once 

again again being being the the Walchensee, Walchensee, the the 

Bavaria Bavaria Studios Studios and and the the island island 

of of Malta. Malta. This This summer, summer, a a Con Con- 

stantin stantin Film Film (co-)production 

(co-)production 

is is causing causing a a great great stir stir in in 

Bavaria: Bavaria: »The »The Three Three Mus Mus- 

keteers« keteers« with with star star actors actors 

Orlando Orlando Bloom, Bloom, ChrisChristoph toph Waltz, Waltz, Milla Milla Jovovich Jovovich 

and and Mads Mads Mikkelsen. Mikkelsen. The The 

classic classic novel novel is is put put on on 

stage stage as as an an action action ad ad- 

venture venture in in 3D 3D format format 

by by director director Paul Paul W.S. W.S. 

Anderson Anderson and and made made 

into into a a film film with with 

unprecedented 

unprecedented 

time and material expenditure at a number 

of Bavarian locations including Bamberg, 

Burghausen, Würzburg, Schleißheim Castle, 

Herrenchiemsee Castle, the Hofgarten and 

the Residence of Munich. The decision in favour 

of Bavaria as the film shooting location 

was based not only on the unique original 

movie settings, but also on the comprehensive 

support provided by the FFF Bayern and 

the Film Commission and, last but not least, 

by the strong 3D expertise of movie technology 

businesses domiciled in Bavaria, above 

all the company ARRI. 

Film shooting Boom in Bavaria 

A loosened filming permit policy by the city 

of Munich, strong partners in the Location 

Network Bavaria, support from the State 

Government of Bavaria and the City of Munich 

as well as workshops, location tours, 

lectures and residents‘ initiatives have turned 

Bavaria and Munich into a greatly soughtafter 

filming location this year. Cult director 

Marcus H. Rosenmüller produced the movies 

»Orange« and »Der Sommer der Gaukler« in 

The shareholders of the FFF Bayern 

include the Free State of Bavaria, the 

Bavarian Centre for New Media (BLM), 

public television broadcasters Bayerischer 

Rundfunk and ZDF and private 

broadcasters ProSiebenSat.1 and RTL. 

FFF Bayern provides an annual 27 

million euros funding for cinema and 

television films as well as films from 

up and coming film-makers, scripts 

and film theatre. The FFF Bayern also 

offers, besides funding, a comprehensive 

advisory and information service for the 

film and television industry. 


anschrift FilmFernsehFonds Bayern GmbH 

Gesellschaft zur Förderung der Medien in Bayern 

Sonnenstr. 21 • 80331 München 

www.fff-bayern.de 

Geschäftsführung Prof. Dr. Klaus Schaefer 

Gabriele Pfennigsdorf (Stellvertreterin und Pressesprecherin) 

filmfoerderung@fff-bayern.de 

Gesellschafter Freistaat Bayern, Bayerischer Rundfunk, Bayerische Landeszentrale 

für neue Medien (BLM), ProSiebenSat.1, ZDF, RTL 

Förderbereiche Drehbuch, Projektentwicklung, Produktion Kinofilm, 

Produktion Fernsehfilm, Nachwuchsfilme (Erstlings- und 

Abschlussfilm, Andere Nachwuchsfilme), Filmtheater 

(u.a. Digitalisierung), Games 

Film commission 

Bayern 

cluster 

audiovisuelle 

Medien 

Media antenne 

München GmbH 

Anja Metzger 

location@fff-bayern.de 

www.film-commission-bayern.de 

Prof. Dr. Klaus Schaefer (Clustersprecher) 

Barbara Schardt (Clustermanagerin) 

info@cam-bayern.de • www.cam-bayern.de 

Ingeborg Degener (Geschäftsführerin) 

Herzog-Wilhelm-Str. 16 • 80331 München 

info@mediaantennemuenchen.de 

www.mediadesk-deutschland.eu 

his home region of Upper Bavaria. 

One can also convince oneself of the excellent 

position of the film location Bavaria in 

the new edition of the Film Production Manual 

– Munich and Bavaria. The manual, edited 

by the FFF Bayern, contains all relevant 

information on filming permits in Bavaria as 

well as a comprehensive directory of the film 

industry. It is available free of charge. 

address 

Board of Management 

shareholders 

Funding Program 

Film commission 

Bavaria 

audiovisual 

Media 

cluster 

Media antenne 

München GmbH

Robert & Horst, München 

Bavaria Studios © Bavaria Film | Jens Heilmann 

Produktionen 

aus einer Hand. 

Bavaria Jet-Set. 

Sie müssen für Ihre Produktionen 

nicht von Dienstleister zu Dienstleister 

jetten. Denn die Bavaria Film bietet 

Ihnen ein Gesamtpaket. Alles aus einer 

Hand. Auch wenn es mal eine größere 

Location wie z. B. Europas fl exibelste 

Flugzeugkulisse sein soll. 28 Meter 

lang, mit Economy und Business Class 

und voll funktionsfähigem Cockpit. 

Bav av avari ari aria a F Film 

i Gr GGroup oup, , Sale 

a s & Se Servi rvi rvice, ce, Te 

Tel.: l.: 0 08 9 - 6 664 4 99 99 - 22 2 41, 41 o of fer er@ba @b @ba @ var va varia-fi fi l lm.de

Strong Bavaria – Strong Locations 

Invest in Bavaria 

Bavaria – The World of Media at Your Fingertips 

www.invest-in-bavaria.com 

Bavaria is Germany’s leading media and entertainment industry location and one of the most thriving media centers in Europe. No other region 

in Central Europe offers such an unparalleled concentration and diversity of media enterprises than Bavaria. It is home to more than a quarter 

of Germany’s Top 100 media companies, a third of all national broadcasters as well as the top German pay-TV, cable and commercial television 

operators. Numerous world-class media content and technology companies have located in Bavaria and its capital Munich is the German hub 

in film and TV production, animation technology, mobile applications plus the world’s No. 2 book publishing place. 

To learn more about media and business location Bavaria, please visit us on www.invest-in-bavaria.com

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