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1. Analyser la situation initiale (Audit) - Agire

1. Analyser la situation initiale (Audit) - Agire

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A comme Attention<br />

Manager un audit<br />

La méthode AIDA<br />

Dans un monde en mode « sur-communication »<br />

Internet, B<strong>la</strong>ckberry, Ordinateurs portables,<br />

téléphone caméra, affichage, tags, TV, radio,<br />

journaux…<br />

Comment attirer l’attention<br />

P<strong>la</strong>n de communication AGIRE<br />

0<strong>1.</strong>03.2010 Slide 32

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