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1. Analyser la situation initiale (Audit) - Agire

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Quelques règles de rédaction à<br />

connaître<br />

La règle DDPC<br />

Dramatique<br />

Descriptive<br />

Persuasive<br />

Clinching (déclencher)<br />

P<strong>la</strong>n de communication AGIRE<br />

0<strong>1.</strong>03.2010 Slide 54

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