1. Analyser la situation initiale (Audit) - Agire
1. Analyser la situation initiale (Audit) - Agire
1. Analyser la situation initiale (Audit) - Agire
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Manager un audit<br />
La méthode Dagmar/Acca<br />
DAGMAR : Defining Advertising Goals for<br />
Measured Advertising Results (Définir les<br />
objectifs de communication afin d’en mesurer les<br />
résultats)<br />
ACCA<br />
<strong>1.</strong> Awareness (prendre conscience)<br />
2. Comprehension (comprendre)<br />
3. Conviction (convaincre)<br />
4. Action (agir)<br />
P<strong>la</strong>n de communication AGIRE<br />
0<strong>1.</strong>03.2010 Slide 45