Beautiful Glow Process book

i

A 

PROCESS 

BOOK 

FOR 

beautiful glow 

From the Creation Of Extraordinary Being 

nJoy Design Studio

TABLE OF CONTENTS 

目錄 

I. UNLEASHING THE 

HORSE STRADDLE 

P.1–P.7 

PLANNING, RESEARCH & 

CREATIVE PROPOSALS 

Pin-point Challenges, 

Creative Brief & Letter of Engagement 

Interview and survey 

II. RIDING UP THE WHALE 

TO CONTOUR 

P.8–P.18 

VISUAL IDENTITY EXPLORATIONS 

Logo & Stationary ID Menu & Print Promotion 

Web & Social Media Marketing 

Motion Video 

III. LESS IS MORE, 

MORE IS GREAT 

P.18–P.32 

CROSS DISCIPLINARY 

All Employee Meeting 

Collaterals & Brand Advocate

Client: Beautiful Glow 

LAST MODIFIED: 2/19/2018 

4 

2 

1 

Creative Brief 

3 

Reviewing Current Product, services and Marketing collaterals 

The current marketing 

collaterals rely heavily on 

traditional print based 

materials with unmatching/ 

inconsistent layout, fonts, 

company name, logo and 

etc. This direct influence 

how customer perceive the 

brand image. 

Current marketing collaterals 

including– 

1. Brochures of 10-15 different 

cosmetic services. 

2. Regular pricing Menu 

3. Promotion Menu 

4. Gift Bag 

New design will focus on – 

- Consolidate different products 

and service branches 

and co-relate them with one 

another to be live within the 

parent brand umbrella – 

Beautiful Glow. 

- Re-create the visual identity 

elements, including often 

used marketing terms, text, 

numbers, and images, etc 

to encapsulate a house of 

individual moduals that 

represent the common 

language. 

Copyright®2018 nJoy Design Studio • Always Present Page 1 

lydiahanxu@live.com | 310-880-2976 | Los Angeles, CA



Pin-Point Challenges (Overview) 

For details info please click 

https://spark.adobe.com/page/e3BotQ7A0yhn6/ 





Solutions (Overview) 

1. Digital and mobile 

experience 

2. Workflow 

3. Branding solutions 

On the documents where 

the threshold is 75%, zoom 

in to 100% and look for the 

grid. It should be there. 





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Creative Brief & Budgeting 

An ongoing process 

between the client and 

designer. 

Due to the tight time-frame 

of this project. We iterate 

the terms on this document 

from the beginning of the 

project and revisit once a 

week. 





Project iteration & management 

Meeting notes, creative 

briefing etc are created with 

Google Doc. 

We track the progress via 

Termagant & Google Sheet. 



Mood-board & Survey



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ø2 ø3 

ø4 ø5 





On a new document, set 

the threshold to 5% and 

choose fit in window. There 

should be no grid. 

size is something small like 

12 pt and not 12 Inches. 

And make sure Grids in 

Back is not checked. You 

might have an element of 

color or an image that is 

hiding the grid. 

Make sure the Start is at 

3P and not 24p. Also, make 

sure the color is light blue. 

And make sure the grid. 





Concept ø1: Urban Tribe • 都市部落 

Sophisticated vibe 

Master handcraft 

Strong contrast 

Bright wood 

Rich Persian rug pattern 

Dark counter 

Coziness 

Clay 

Adobe 

Antique 

世外桃源 

少数名族 

关爱实在舒适 

手工艺品 

古董刺绣 

Representatives/ 住宅案例 : 杨丽萍 





Concept ø2: modern fairy tale 现代童话 

Floral 

Greek sculpture 雕塑 

Rose gold 

European embellishment 

Lust 豪华梦幻 

Superior 唯我 

Classic 经典 

童话意境宫殿 

路易公主格格 

欧洲版的金枝绿叶 

窈窕淑女君子好逑 

来得到特别的待遇 

宠爱有加楚楚动人 

Representatives/ 住宅案例 : Marie Antoinette, 还珠 





Concept ø2: cosmic wonder women 星际女神 

Marble 

High Gloss 

Metallic 

Chrome 

Starry pattern 

Rough stone 

穿越星际般的空间布局 

像神游于宇宙去寻找自己 

的潜能 - 潜在的力量 

“ 重新定义美的特质 

自信包容强大 ”。 

Marketing Terms – 

- 揭开宇宙的奥秘 

找寻属于你的光圈 

- 请您在月亮宫等候 

- 推出维也纳斯的招呼 

活动 

- 三维空间塑身房 

Earthy remedies 

( 陆地食谱 ) 

梦幻的光圈随时拥有 

遥的现实距离感空间 

美丽的定义是由内而发 

的每个人都是这个宇宙 

中辰埃组成 Representer: 

spiritual leader, enigma, 

yanni, sting, 貂蝉 . 





Survey 

There are Three questions 

on the survey conducted 

right after the mood-board 

is shown. 





Logo Study 

Visual defects presented 

in the current logo which is 

pixel based only in Photoshop 

file. 

1. Black outline is breaking, 

isn’t looking clean. 

2. Iconography chunk 

weight isn’t even with the 

neighboring type 

3. The sub title isn’t Illegible 

when the size is reduced. 

* The modern Bodoni typeface 

has been often used 

in fashion industry because 

of the clear ‘cutting’ and 

straight corner of the serif. 

These characters doesn’t 

resonate the spirit in aethetication(medicine 

& plastic 

surgery) culture. Which 

emphasis on organic form 

and natural look. 





New Logo 





Logo Version II 

Stacking logo is compact and easy to use. Use on footer mainly. 





Logo Version III 





Iconography 

Re-drawn, fixed the width 

to keep it consistent and 

vectorized. 





Typography Studies 

Header, footer, paragraph 

and with images and large 

numbers 





Current Design Review, research & Inspirations 

Current design posters for Online promotions via Wechat 









Seasonal Magazine Ad 「东周刊」 

Spring, Summer, Fall and Winter. Each page contains a 

fixed set of vocabulary and commercial terms, including: 





- Creative headline (title), 

- A chosen photo of a model that represent the best intent 

for seasonal promotions. 

-Expiration date 

-QR Code 









治療 

保養 

MENU 

BY MARCH 15 

情人節 ‧ 優惠 

B Y MARCH15 

超声刀 + 6D 線雕 

$3888 

瘦身針 

$4988, 送 $1000 代金卷或 

任選產品 

PRP 高濃度生髮因子 

$8900, 一個療程 10 次 

送生髮水一套 ,LED 帽一頂 

生髮精華一瓶 

HOT 

VIVEVE, 蜜泌修復 

$3800 單次 , 送胸部卵巢保養 1 次 

$6500 兩次 , 送胸部卵巢保養 3 次 

$7500 三次 , 送胸部卵巢保養 6 次 

精油按摩 (60MIN) 

$299 三次 

胸部卵巢保養 (90MIN) 

$499 三次 

HOT 

PRP 肌膚再生因子 

$1500 三次 , $2300 5 次 

$3800 10 次 

‒ PLESE CALL‒ 

626.282.8822 

Valentines Promotion Sales 





Valentines Special sales 

Promotions for Wechat 





The campaign also includes small thumb and custom QR code. 





Skylink TV Title Sequence 

Banner appease in 5 seconds than dispersal 





Skylink TV 5” Billboard Ad 

Ad inserted in between a three-day Hua Ren Idol show. A 

5”, full bleed ad with voice over, background music and title 

transitions. 

Demo-link: https://www.dropbox.com/s/67ydmsfre7ywv9k/BG_Ad_tv_bb5%22.mov?dl=0 





Youtube 6” bumper ad 

Ad inserted between shows targeted users who have used searched terms like beauty, 

cosmetic and etc. It appears 6” and disappears automatically. 





Youtube 6” bumper ad2 





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‒ 新年 • 新形象 ‒ 

完美緻極 





ø2 

225 West Valley Boulevard #H288 

San Gabriel, CA 91776 

On a new document, set the 

threshold to 5% and choose 

fit in window. There should 

be no grid. 

美國加州洛杉磯 • 聖蓋博希爾頓酒店 

626.282.8822 

Point of Sales 

For celebrating the Chinese 

Lunar Year, we designed 

an vertical 1:2 ratio banner. 

The design is inspired by 

beautiful and natural earth 

elements, such as leaves, 

butterfly, flower pod, and 

female figure. 

The color is inspired by the 

newly launched iPhone X 

screen saver color theme. 

Therefore it is eye catching 

and current which represent 

the company’s vision 

of bringing advanced technologies 

into their service 

inventions. 

This ad is versatile, it can 

be used in many occasions, 

such as a large 1/2 size 

newspaper ad, sale stand 

and even a postcard. 









PPT Power-point Presentations 

Demo link: https://www.dropbox.com/s/3bnpvwvk68vpczh/All%20Employee%20meeting.mov?dl=0 





30” Event Video 

This video is created to 

provide a quick overview 

of the company’s Spring, 

2018 All Employee Meeting. 

Hosted at the Pacific Palm 

Resort in City of Industry, 

California. 

The clip is then shared in 

Youtube and Wechat public 

channel ( 微信推广 ) with 

for creating an impression 

of professionalism with the 

purpose to obtain talents. 

Also to promote the company’s 

brand which is welcoming 

and open friendly. 



Thank You.



ø1 

ø2 ø3 

ø4 ø5 





On a new document, set 

the threshold to 5% and 

choose fit in window. There 

should be no grid. 

size is something small like 

12 pt and not 12 Inches. 

And make sure Grids in 

Back is not checked. You 

might have an element of 

color or an image that is 

hiding the grid. 

Make sure the Start is at 

3P and not 24p. Also, make 

sure the color is light blue. 

And make sure the grid.

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