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CONNECT DISCOVER INSPIRE


Welcome To Adobe <strong>Max</strong> 2010<br />

is a unique opportunity to connect with thousands of designers, developers,<br />

and business leaders as we shape the future of digital media.<br />

Discover how to realize the full potential of your content and applications.<br />

Find new opportunities presented by rich experiences across screens.<br />

Explore new methods for monetizing content amd get inspiration about<br />

innovative technologies that enable designers and developers to work<br />

together more effectively.


ENVISION<br />

Get a first look at Adobe’s future roadmaps and<br />

learn best practices that will help guide your<br />

organization to success in a multiscreen world.


Who should attend<br />

What you will learn<br />

Decision makers responsible for the<br />

success of their online businesses, either<br />

external or internal facing.<br />

Gain insight into the Adobe technology<br />

roadmap and learn best practices and strategies<br />

for building more engaging experiences<br />

across multiple screens and devices.<br />

Hear real world success stories about how<br />

companies leverage Adobe technologies to<br />

increase their business impact, improve usability<br />

and optimize ROI measurements.<br />

Featured products<br />

This track provides insight into the entire Adobe<br />

company product line and roadmap.


DESIGN<br />

Dive into the art and science of designing across multiple<br />

types of media and screens. The Design track will give<br />

you the skills you need to express ideas with precision;<br />

work fluidly across media; and produce exceptional results<br />

in print, web, interactive, and mobile design.


Who should attend<br />

What you will learn<br />

All of the Members from the creative community<br />

who are maximizing the latest Adobe tools<br />

to design or deliver leading-edge websites,<br />

video, web applications, and interactive experiences<br />

across multiple screens.<br />

These sessions will cover everything that is<br />

new in Creative Suite 5 as well as current<br />

trends in design including multiscreen design,<br />

digital publishing, HTML5 and Web standards,<br />

online services, and online video. Learn to build<br />

a successful online business and leverage the<br />

Flash Platform.<br />

Feature produts<br />

Adobe Air®<br />

Adobe Acrobat® Pro<br />

Adobe After Effects®<br />

Adobe Browserlab®<br />

Adobe Creative Suite®<br />

Adobe Cs Review<br />

Adobe Device Central<br />

Adobe Dreamweaver®<br />

Adobe Encore®<br />

Adobe Fireworks®<br />

Adobe Flash Catalyst<br />

Adobe Flash Professional<br />

Adobe Illustrator®<br />

Adobe Indesign®<br />

Adobe Indesign Server<br />

Adobe Onlocation<br />

Adobe Photoshop® Extended<br />

Adobe Photoshop® Lightroom®<br />

Adobe Premiere® Pro<br />

Professional Web Services<br />

Adobe Xd®<br />

Cs Live


DEVELOP<br />

This year's dedicated Develop track keeps<br />

pace with the most innovative techniques and<br />

technologies for developers.


Who should attend<br />

What you will learn<br />

Members of the developer community who<br />

use Adobe tools to develop or deliver web<br />

applications, enterprise applications, web sites,<br />

or interactive experiences across multiple<br />

screens from all over the world.<br />

You will learn best practices for architecting,<br />

building and deploying next-generation multiscreen<br />

applications.<br />

Featured products<br />

Adobe Acrobat Pro<br />

Actionscript<br />

Adobe Air<br />

Blazeds<br />

Adobe Coldfusion®<br />

Adobe Coldfusion Builder<br />

Adobe Connect<br />

Adobe Dreamweaver<br />

Adobe Flash Builder<br />

Adobe Flash Catalyst<br />

Adobe Flash Media Server<br />

Adobe Flash Platform Services<br />

Adobe Flash Player<br />

Adobe Flex<br />

Adobe Livecycle® Data Services<br />

Adobe Livecycle Es


HOTELS AND VENUE<br />

For your great convenience, rooms at several hotels near the Los Angeles<br />

Convention Center and Nokia Theatre L.A. LIVE have been reserved<br />

specifically for MAX 2010. Special rates have been negotiated at the<br />

hotels listed below and will be available on a first come, first served basis<br />

until September 30, 2010. Prices are listed in U.S. dollars.


HOTEL<br />

WESTIN<br />

BONAVENTURE<br />

HOTEL<br />

LUXE CITY<br />

CENTER HOTEL<br />

SHERATON<br />

HOTEL<br />

404 S Figueroa St<br />

Los Angeles,<br />

CA 90071<br />

1020 S Figueroa St<br />

Los Angeles,<br />

CA 90015<br />

711 Shope St<br />

Los Angeles,<br />

CA 90017<br />

ADDRESS&<br />

CONTACT<br />

213. 624.1000<br />

thebonaventure.com<br />

310. 440.3090<br />

luxehotels.com<br />

213. 488.3500<br />

starwoodhotels.com<br />

PER NIGHT<br />

{sigle/double}<br />

$195<br />

+ 14.12% tax<br />

$190<br />

+ 14.00% tax<br />

$190<br />

+ 14.08% tax<br />

J.W MARRIOTT AT<br />

L.A. LIVE<br />

FIGUEROA<br />

HOTEL<br />

WILSHIRE<br />

GRAND LOS<br />

ANGELES HOTEL<br />

900 W. Olympic Blvd<br />

Los Angeles,<br />

CA 90015<br />

939 S Figueroa St<br />

Los Angeles,<br />

CA 90015<br />

930 Wilshire Blvd<br />

Los Angeles,<br />

CA 90017<br />

213. 765.8600<br />

marriott.com<br />

213. 627.8971<br />

figueroahotel.com<br />

213. 688.7777<br />

wilshiregrand.com<br />

$229<br />

+ 14.00% tax<br />

$190<br />

+ 14.00% tax<br />

$179<br />

+ 14.06% tax<br />

100% non-smoking<br />

Limited number of smoking rooms


NOKIA THEATRE<br />

L.A. LIVE<br />

LOS ANGELES<br />

CONVENTION CENTER<br />

777 Chick Hearn Court<br />

Los Angeles, CA 90015<br />

1201 S Figueroa St<br />

Los Angeles, CA 90015<br />

lalive.com<br />

213. 763. 5483<br />

Parking: $12.00 (No In/Out)<br />

lacclink.com<br />

213. 741.1151<br />

Parking: $12.00 (No In/Out)<br />

Georgia St<br />

Georgia St<br />

W Olympic<br />

W 9th St<br />

110<br />

S Flower St<br />

110<br />

Chick Hearn Ct<br />

Cherry St<br />

LA live<br />

Convention Center<br />

S Fugueroa<br />

Byram St<br />

Chick Hearn Ct<br />

W Pico


MAP OF LOS ANGELES<br />

FREEWAY & AIRPORT<br />

1


FULL CONFERENCE PASSES<br />

REGISTRATION FEES:<br />

Details on conference pass types, group discounts,<br />

and badge pickup can be found below<br />

the pricing chart.<br />

DAY PASSES<br />

EXHIBITS-ONLY PASS<br />

GROUP DISCOUNT PASS<br />

PRECONFERENCE LAB & BYOL LAB PASS<br />

GUEST SOCIAL PASS


Early Bird<br />

May 11–Aug 15<br />

Regular<br />

Aug 16–Oct 22<br />

On-site<br />

Oct 23–27<br />

Full conference pass $1,295 $1,495 $1,695<br />

Full conference pass {government, education, nonprofit} $995 $995 $995<br />

Full conference pass {student} $199 $199 $199<br />

Russell Brown @MAX pass $1,795 $1,795 $1,795<br />

LiveCycle@MAX bundle pass $1,795 $1,795 $1,795<br />

LiveCycle@MAX bundle pass {government, education, nonprofit} $1,595 $1,595 $1,595<br />

CS5@MAX bundle pass {BYOL} $1,795 $1,795 $1,795<br />

CS5@MAX bundle pass {BYOL, government, education, nonprofit} $1,595 $1,595 $1,595<br />

One day pass $595 $595 $595<br />

Two day pass $995 $995 $995<br />

Exhibits only pass $200 $200 $200<br />

Three or more attendees from the same company $1,095 $1,095 $1,095<br />

Preconference labs $595 $595 $595<br />

Preconference labs {government, education, nonprofit} $495 $495 $495<br />

Guest social pass $100 $100 $100


A SPECIAL DELIVERY FROM<br />

ADOBE MAX 2010<br />

CONNECT DISCOVER INSPIRE<br />

David Lead<br />

Monday, October 25<br />

10676 Wilkins Ave<br />

Los Angeles<br />

Ca 90024<br />

LOS ANGELES CONVENTION CENTER<br />

1201 S Figueroa St, Los Angeles, CA 90015<br />

213. 741.1151 lacclink.com

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