Mster photo
master descróitopn
master descróitopn
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Classic style<br />
REGARDING the latest ‘looks’<br />
in the studio; “I’m not certain<br />
that this constant search for<br />
reinvention is absolutely necessary<br />
for success. I regularly change and<br />
invent looks myself, but it is<br />
usually to stop me getting stuck<br />
in a rut and bored…enthusiasm<br />
sells! We are lucky. We treat<br />
our clients right, and although<br />
many of them spend much<br />
larger amounts than is the norm<br />
in our industry, many of them<br />
come back over and over again.<br />
Sometimes they want something<br />
new to change the look of their<br />
house and have something shot<br />
in a different style, but it is more<br />
common for them to bring in<br />
what they had before and for me<br />
to do updated versions in a similar<br />
style! I believe our order values<br />
are down to the fact that we find<br />
out whatever type of images our<br />
clients like (so long as it is possible<br />
to do that and achieve the quality<br />
that I want to be associated with)<br />
and then shoot accordingly; I’m<br />
shooting to please them not me.<br />
It seems that by following this<br />
approach and remembering that<br />
we offer a service, the money<br />
looks after itself!”<br />
52 • MASTER PHOTOGRAPHY SEPTEMBER/OCTOBER 2016