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D A F T A R I S I
Halaman
HALAMAN JUDUL .................................................................................
HALAMAN PERSETUJUAN ....................................................................
MOTTO DAN PERSEMBAHAN ..............................................................
KATA PENGANTAR ................................................................................
ABSTRAKSI ..............................................................................................
DAFTAR ISI ...............................................................................................
DAFTAR TABEL .......................................................................................
DAFTAR GAMBAR ..................................................................................
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BAB I PENDAHULUAN ........................................................................ 1
1.1. Latar Belakang Masalah ...................................................... 1
1.2. Ruang Lingkup .................................................................... 3
1.3. Perumusan Masalah ............................................................. 4
1.4. Tujuan Penelitian ................................................................. 4
1.5. Kegunaan Penelitian ............................................................ 4
BAB II TINJAUAN PUSTAKA .............................................................. 5
2.1. Konsep Strategi Bersaing .................................................... 5
2.2. Konsep Strategi CPM ......................................................... 8
2.3. Konsep CPM (Competitive Profile Matriks)....................... 11
2.4. Konsep BCG........................................................................ 18
2.5. Penelitian Terdahulu............................................................ 28
2.6. Kerangka Pikir Teoritis ....................................................... 29
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