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CONTENT ANALYSIS - S1 Ilmu Komunikasi UNSOED

CONTENT ANALYSIS - S1 Ilmu Komunikasi UNSOED

CONTENT ANALYSIS - S1 Ilmu Komunikasi UNSOED

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• Research technique for making replicable<br />

and valid references from data to their<br />

context ( Krippendorf 1980 )<br />

• Content analysis is a method of studying<br />

and analyzing communication in<br />

systematic, objective, and quantitative<br />

manner for the purpose of measuring<br />

variables ( Kerlinger 1973 )

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