LAPORAN TAHUNAN 2011 - Unilever Indonesia
LAPORAN TAHUNAN 2011 - Unilever Indonesia
LAPORAN TAHUNAN 2011 - Unilever Indonesia
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42 Laporan Manajemen Management Report<br />
Dari kiri<br />
from left<br />
juga mencatat keberhasilan peluncuran ulang inovasi baru<br />
sejumlah brand Home & Personal Care antara lain Clear,<br />
Molto dan Sunlight, serta peluncuran brand perawatan kulit<br />
baru, fair and Lovely, untuk memenuhi kebutuhan mass<br />
market. Portofolio produk perawatan pria yang semakin<br />
populer juga diperkuat dengan brand Vaseline for Men.<br />
Divisi foods profesional kami, <strong>Unilever</strong> food Solutions,<br />
meraih kinerja yang istimewa di tahun <strong>2011</strong>. Divisi ini<br />
memasarkan rangkaian produk pangan kepada chef,<br />
hotel dan restoran dan merupakan salah satu penggerak<br />
pertumbuhan di masa depan.<br />
Sehubungan dengan akuisisi PT Sara Lee Body Care<br />
<strong>Indonesia</strong> Tbk oleh <strong>Unilever</strong> <strong>Indonesia</strong> Holding B.V.,<br />
Perseroan ditunjuk untuk memasarkan brand-brand Sara Lee<br />
di <strong>Indonesia</strong>. Pada <strong>2011</strong> kami mulai mengintegrasikan bisnis<br />
hasil akuisisi baru ini dengan memperkuat fundamental dan<br />
memperluas skala pemasaran dan distribusi brand-brand<br />
PT <strong>Unilever</strong> indonesia Tbk Laporan Tahunan <strong>2011</strong><br />
biswaranjan Sen, franklin Chan Gomez, Hadrianus Setiawan, Debora Herawati Sadrach<br />
successful innovation-driven relaunches of several major<br />
Home & Personal Care brands including Clear, Molto and<br />
Sunlight, as well as the introduction of a new skin care brand,<br />
fair and Lovely, to cater to the needs of the mass market.<br />
Our increasingly popular Male grooming portfolio was also<br />
strengthened behind our Vaseline for Men brand.<br />
Our professional foods division, <strong>Unilever</strong> food Solutions,<br />
performed extremely well in <strong>2011</strong>. This is a range of food<br />
solutions that is marketed to chefs, hotels and restaurant<br />
chains and is set to be a future growth driver.<br />
following PT Sara Lee Body Care <strong>Indonesia</strong> Tbk’s acquisition<br />
by <strong>Unilever</strong> <strong>Indonesia</strong> Holding B.V., the Company is appointed<br />
to market its brands in <strong>Indonesia</strong>. In <strong>2011</strong> we started to<br />
integrate this newly acquired business by strengthening the<br />
fundamentals and leveraging our scale in the marketing and<br />
distribution of the brands. We move forward to bring Sara
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