Corporate Management - Puslitbang Hortikultura
Corporate Management - Puslitbang Hortikultura
Corporate Management - Puslitbang Hortikultura
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THE THREE LEVELS OF CORPORATE CULTUREEdgar SheinSurface LevelManifestasi :kesamaan kenampakan dan perilaku, misalnya physical layout,pakaian seragam, struktur organisasi, kebijakan institusi, SOP dan program,ISO, dan tingkah lakuMiddle LevelManifestasi: + beliefs and values (state of mind and trust)Deepest LevelManifestasi: + basic assumptions –long-learned,automatic responses and established opinions6
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