Herbert Simon (1955) - A Behavioral Model of Rational Choice

Introduzione
“Lacking the kind of empirical knowledge of the
decisional processes that will be required for a
definitive theory, the hard facts of the actual world
can, at the present stage, enter the theory in a
relatively unsystematic and unrigorous way. But none
of us is completely innocent of acquaintance with the
gross characteristics of human choice, or of the
broad features of the environment in which this
choice takes place. I shall feel free to call on this
common experience as a source of the hypotheses
needed for the theory about the nature of man and
his world.” (p.100)
Giovanni Casini Herbert Simon (1955) - A Behavioral Model of