RICHARD GINORI 2018
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creative excellence while absorbing<br />
changing styles and developments<br />
in technique as they were introduced<br />
over the years. The ‘white gold factory’<br />
was founded in 1735 in Florence, in the<br />
grand duchy of Tuscany, by the great<br />
thinker and entrepreneur Marquis Carlo<br />
Andrea Ginori. When the Florentine<br />
aristocrat created the factory that was<br />
to become one of the most famous<br />
makers of artistic porcelain in the villa on<br />
the family estate in Doccia, ‘white gold<br />
fever’ had just begun to spread across<br />
Europe. The early days were difficult,<br />
but production soon accelerated. In<br />
1747, there were just two kilns in the<br />
Doccia factory, one for majolica and<br />
one for porcelain. By 1774 the number<br />
of employees had risen to one<br />
hundred, and by 1838 there were five<br />
kilns, three for majolicas and stoves<br />
and two for porcelain, and there were<br />
almost 200 employees. By 1889<br />
there were fifteen kilns and 1,200 employees.<br />
The Ginori family’s success<br />
continued to 1896, when the company<br />
merged with Milanese ceramics<br />
manufacturer Augusto Richard, which<br />
already owned many factories in the<br />
north of Italy. And so Richard-Ginori
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