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drinkworld Technology + Marketing 3/2021

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drinkworld Technology + Marketing is the leading magazine for the entire drinks industry worldwide. Feature articles and short communications cover the whole spectrum of processing, bottling, raw materials, logistics, packaging and marketing of beverages.

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Packaging it. For example, Spumador, part of the Refresco group, already has four Simpl-Cut Flex installed in different factories and intend to purchase new ones. Volvic, a brand of the Danone group, is another important reference". One of the earliest adopters of Simpl- Cut technology in the United States has been Silver Springs Water. According to President Kane Richmond, the Simpl- Cut technology is the future of rollfed labeling. “Silver Springs has been a customer of P.E. Labellers and their roll-fed systems for years. We saw the Simpl-Cut technology soon after it was released and liked the simplicity of the single drum, the reduced setup time and the quick-change knife system. We liked it so much that we ordered two Simpl-Cut machines. I expect this to be the standard for roll-fed labeling moving forward.” The production activities of the companies that have already equipped themselves with Simpl-Cut are now widely optimized and maintenance costs have greatly reduced. The P.E. novelty has just been conceived and is already in the spotlight: the beverage sector needs smart solutions that can meet the need for flexibility, speed and performance. A breath of novelty for Beverage and Mineral Waters ProMach’s P.E. Labellers is one of the world’s leading providers of innovative labeling solutions. The company’s latest development is called Simpl- Cut, and it is “simply” revolutionizing the roll-fed labeling market. Despite being widely used in industries such as soft drink and water, traditional roll-fed labelers have several areas that can notoriously cause downtime and frustration for users. One of the biggest complaints about traditional roll-fed labelers is downtime associated with the frequent cleaning of the vacuum drum that transfers labels after they are cut. In traditional roll-fed labelers, glue can accumulate on the drum and in the vacuum holes. Eventually, the machine must be taken out of operation and 34

Packaging “We didn't stop here - continues Bruno Negri, P.E. Labellers’ Senior Vice President. We went further and also created the Simpl-Cut Flex version, a doubly revolutionary labeling machine. This solution proposes a further step by combining two different technologies on a single station: the roll-fed with hot glue and the linerless pre-glued. In this way, we fully meet the needs of our customers, and offer unparalleled flexibility, because you can switch from one technology to another with the maximum freedom of choice, in less than a minute and using the same drum. The Flex version also offers another great plus factor: the possibility of wraparound sleeve applications. This is a feature that the Beverage and Mineral Waters markets increasingly require today". cleaned. Additionally, the label cutting area of traditional roll-fed labelers presents inherent challenges for maintenance personnel. Typically, the setup time for the cutting blades is long and significant expertise is required to optimally set them up. Simpl-Cut uses a “cutting edge” process to solve each of these problems. A Global Revolution “The response from our clients has been outstanding,” says Scott Smith, ProMach’s Senior Vice President of Business Development. “The problems that the Simpl-Cut technology is solving are universal, so these systems are being purchased by a wide variety of clients, from multinational soft drink manufacturers to regional bottled water companies.” As a product brand of global packaging industry leader ProMach, P.E. Labellers has an extensive sales and service network around the world. The company believes that its global footprint is key to ensuring the success of Simpl-Cut. “This is truly a global product,” Smith says. “Adoption has been especially strong in Western Europe, South America, Mexico and the United States. We clearly understand the importance of local service and support and have made significant investments in our aftermarket infrastructure to be able to support our clients around the world.” Hygienic Design. Standard parts especially for the use in hygienically sensitive areas. Simply scan the QR code for more information about Hygienic Design. drinkworld Technology + Marketing · September 2021 www.ganternorm.com 35

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