The 2018 Preview edition of IFA International, the official daily of the IFA Berlin show.
ADVERTORIAL A product
ADVERTORIAL A product roadmap that puts performance & consumer choice first This focus on hardware performance and customer choice is perhaps what makes AMD most unique of all. And we’re enormously grateful to have this recognised by the community, whether our fans, customers, or the media who are so important for reaching them. “AMD is always pushing fair, open practices, going above and beyond to find new techniques and technologies to push computing, and computer graphics forward. It's always looking to the horizon.” Dave James, May 2018, PCGamesN Whether someone’s into 4K or 8K resolution, 60 framesper-second triple-A single player experiences and wants a Radeon RX Vega 64 graphics card, or they’re into eSports experiences for which the Radeon RX 560 GPU is perfect, our vision is to provide a lineup that offers people exactly what they need. In 2018, we’re focused on executing our existing plans and driving our roadmap onwards as aggressively as possible. We intend to put the pedal to the metal and just go as fast as we can. The next generation of CPU and GPU product leadership I’m incredibly proud of the AMD team’s relentless endto-end work on our GPU and CPU product portfolio - it’s the strongest in the industry, from product and package to performance. And it’s going to get even stronger this year. We’ve got the upcoming 7nm Radeon Vega GPU and the next generation 7nm AMD EPYC processor, codenamed "Rome" slated for 2018 2 . As well as the recently launched 12nm 2nd Generation Ryzen Threadripper CPUs with up to 32 cores, which achieved a clockspeed of 5.375GHz 3 in the Cinebench R15 multi-threaded CPU test. These releases build on the remarkable momentum of each of the AMD Ryzen, AMD Radeon and AMD EPYC processor ranges and position AMD well, for leading-edge high-performance computing in gaming. In addition to the premium device and datacentre markets, both of which are integral sectors for the modern gaming industry. Driving innovation across the entire gaming ecosystem 2 The information contained herein is for informational purposes only, and is subject to change without notice. Timelines, roadmaps, and/or product release dates shown in these slides are plans only and subject to change. Rome and Raven Ridge are codenames for AMD architectures, and are not a product names. GD-122 3 Testing conducted by AMD Overclocking Team as of 8/13/2018. “Multithread performance” based on Cinebench R15. System configuration: AMD Ryzen Threadripper 2990WX @ 5.375GHz (OC), Gigabyte X399 AORUS Gaming 7, 32GB DDR4-3667 (14-13-13-34), Radeon RX 480 GPU (driver 18.8.1), 240GB OCZ Vertex 3 SSD, Windows 10 x64 RS3. Results may vary by configuration and driver. The gaming sector is huge. It’s predicted to grow from 7.9 billion globally in 2018 to more than 0.1 billion in 2021, according to market researcher Newzoo. These figures reflect the collaborative efforts of thousands of technology companies around the world to innovate, solve problems, and create new and improved experiences. A great example of this is AMD Radeon FreeSync 1 - a technology in select GPUs and APUs which solves communication issues between processor and monitor, eliminating image tears and stuttering for effortlessly smooth gameplay - maintaining that feeling of immersion. Over the past three years, FreeSync 1 has driven widespread adoption and become the industry’s most selected solution for smooth gaming. We worked with Samsung to include FreeSync 1 in its 2018 QLED 55” to 82” TV range, bringing the ultimate, ultrawide 4K gaming experience to an entirely new format – big screen TVs. This made Samsung the first to use Radeon FreeSync 1 technology inside a consumer TV. When we brought FreeSync 1 to the Microsoft ® Xbox ® One S and Xbox ® One X, it was the first time variable refresh technology had been applied to a console - and shows how innovation in one area of gaming can crosspollinate innovation in another. "It's potentially a revolution in the console space - just as it has been for PC gamers. It's a pretty simple concept really, levelling out performance by putting the GPU in charge of when the display should present a new frame. It's a game-changer. No longer are unlocked framerates a problem - in fact, 40-50fps gameplay can look almost as smooth as 60fps. It's a remarkable trick, but crucially, it works.” Richard Leadbetter Technology Editor, Digital Foundry, published in Eurogamer, April 2018 And of course, we’re immensely proud of our ongoing work with Microsoft and Sony. On top of our PC market share, AMD’s Accelerated Processing Units (APUs) are built into all Sony PlayStation 4 and Xbox ® One models - continuing our longstanding role as a key partner, powering the console market.
