Refrigeration
Refrigeration Technologies Modular Flexibility from Haier LG unveils eco bottom-freezer by Gary Smith With an overall energy rating of A+, the Haier MyZone’s flexible compartment can also be completely switched off to save energy when not in use. Longer-life LED tower lighting also makes the product more energy efficient. The MyZone compartment’s interior is also modular to maximise storage space – allowing for the use of two drawers, one drawer or no drawer. The compartment can be set to between +5°C and -18°C allowing genuine flexibility in terms of the state in which foods come out. For example if ice cream is too hard, set the temperature to -6 or -7C for immediate “eatability”. The MySpace is available in a mirror glass door finish, in red, black, white and silver, and at just over 60cm wide, it is a perfect fit in standard-size kitchens. by Gary Smith LG Electronics has unveiled its latest A+++ two-door bottom-freezer at IFA — the first refrigerator with a capacity of more than 350 litres to achieve this rating in the EU. Energy saved using LG’s Linear Compressor technology is used to circulate the air-flow system, keeping the inside of the refrigerator ventilated, which in turn has a positive effect on the food inside. The Linear Compressor minimises mechanical loss and, with the extra energy reserved for other functions, it delivers up to 50% in energy savings. Young-ha Lee, President and CEO of LG Electronics Home Appliance Company, said: “Because they are switched on all day, fridges can use up a lot of energy, which is why the A+++ energy rating on our 385-litre bottom freezer is such an important step forward.” Hall 3.1 Stand 103 The Haier Myzone Hall 1.1 Stand 103 LG’s A+++ bottom-freezer: “an important step forward” ADVERTORIAL BRITA Water Technology A real benefit for manufacturers of kitchen appliances Manufacturers of domestic appliances are always on the lookout for product innovations to satisfy the changing demands of discerning consumers. As an integral part of BRITA’s policy of expanding the possible applications for BRITA filtered water and developing unique product innovations, BRITA has teamed up with leading manufacturers of kitchen appliances to offer consumers worldwide small and large domestic appliances with integrated water filtration. Manufacturers can profit from BRITA’s extensive water filtration expertise, its focus on technology and innovation, its global brand leadership, and the numerous opportunities for using BRITA water filtration technology in electrical household appliances. Moreover, BRITA’s global distribution network in more than 60 countries the world over and the prime availability of BRITA water filter cartridges all serve to maximise potential product sales and ensure replacement cartridge availability on a global scale. Last but not least, BRITA works together with its partner companies to develop joint marketing campaigns. BRITA Integrated Solutions for top name brand manufacturers BRITA’s partners include top brand manufacturers of various small domestic appliances, such as: water filter kettles (e.g. Morphy Richards and W.I.K.); coffee machines (Bosch and Siemens); espresso machines (e.g. Bosch, Philips Saeco, Siemens and Tassimo) and fridge freezers with integrated water filtration (Samsung). They all offer the advantages of BRITA filtered water. Alongside reducing limescale, the BRITA water filter cartridges also reduce chlorine, certain metals like lead and copper as well as other substances that affect smell and taste. The result: a natural and intensive aroma of coffee and a smooth creamy appearance of delicious espresso. Moreover BRITA water filter cartridges stand for great tasting filtered water, optimum m a c h i n e p ro t e c t i o n , resulting in a longer machine service life and lower energy consumption. For more information: www.brita.net Our partners at IFA Hall 3.1 / Stand 101 Hall 6.1 / Stand 106 Hall 22 Hall 5.1 / Stand 101 Hall 1.1 / Stand 101 Hall 5.1 / Stand 201 www.ifa-international.org IFA International • Friday 2 nd September 2011 37
