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NEWS BROUGHT TO YOU BY EDITORIAL Richard Barnes Editor-In-Chief IT’S ALL ABOUT GERMAN EFFICIENCY… Richard Yu CEO, Huawei HUAWEI CEO RICHARD YU TO DELIVER IFA OPENING KEYNOTE ON “POWERFUL AND INTELLIGENT” USER EXPERIENCE BUSINESS Visitors to IFA from around the world are always wowed by the sheer importance of the event. Perhaps more than anything else, what stands out here, year after year, is the extreme efficiency that is offered by this show when it comes to seeing and doing as much as possible in a short space of time. IFA’s format of having all halls in one place – whether it be for the “mainstream” show, or for the IFA Global Markets – in its own specific location, mean it is possible to see much more in a limited amount of time. According to IFA Executive Director Jens Heithecker, “I really think it is possible in two days to see all halls and all the most important exhibitors at IFA, because of a very short space between the halls and a highly organised structure. It’s very efficient.” Richard Yu, CEO, Consumer Business Group, Huawei will be delivering the IFA opening keynote on the morning of Friday, 6 September 2019, when he will share the results of Huawei’s exploration on future connectivity and strategy in AI, 5G, IoT and new smart devices. “Huawei is committed to turning smart devices into intelligent devices by building end-to-end capabilities that support coordinated development of DON’T MISS devices. The ultimate goal is to provide a full scenario intelligent solution and offer a better user experience to consumers in the future intelligent world.” said Yu. Other keynotes will include Cristiano Amon, President of Qualcomm – at 2pm on Friday, 6 September, Anthony Wood, CEO and founder of Roku – at 10:30am on Saturday, 7 September, and Hakan Bulgurlu, CEO of Arçelik – 2pm on Saturday, 7 September Focus is a key element in the success of this show. The focus is on consumer products and consumer innovations, and the show is resolutely centred on retail channels. Nothing more, nothing less. That’s why at the end of each edition, the amount of business signed on the show floor is so important – last year, according to the organisers, amounting to €4.7bn. And when it comes to gathering information, the IFA keynotes, IFA+Summit and Shift Automotive conferences are unique in their genre. For trade visitors and media coming to IFA from around the world, these are the essential elements that make IFA unbeatable They’re back! ShowStoppers @ IFA 2019, from 6-9pm on Thursday 5 September, is an invitation-only media reception that enables exhibiting companies to directly meet with more than 850 prequalified journalists, analysts and key industry influencers. ShowStoppers @ IFA is a three-hour turnkey table-top showcase event where companies demonstrate their products “one on one”. Journalists work their way from table to table, discussing products, and conducting interviews – all fuelled by great food and drink IFA International is a CLEVERDIS Publication • 65 avenue Jules Cantini - Tour Méditerranée – 13006 Marseille, France • Tel: + 33 442 77 46 00 • SARL capitalised at €155,750 • VAT FR 95413604471 • RCS Marseille 413 604 471 • info@cleverdis.com • www.cleverdis.com • During IFA: Press Center – Hall 6.3 – Room 201• info@ifa-international.org • www.ifa-international.org • Publisher: Gérard Lefebvre • Publishing Director: Jean-Guy Bienfait • Managing Director: Jean-François Pieri • Project Manager: Bettina Badon • Editor-in-Chief: Richard Barnes • Head of Editorial team: John Falchetto • Editorial team: Stuart Braun, Neil Churchman, Neil Cole, Andy Fry, Simon King, Rosamund Mather, Julian Newby, Brendan O’Shea, Bob Snyder • Photos: Tom Maelsa • Art Director: Hélène Beunat • Design & Page Setting: Guillaume Kaercher, Guillaume Vinrich • Distribution Manager: Jasdeep Singh • With the participation of: Siyu Geng, Benjamin Klene, Luciana Lodolo, Dominic Streuber • To contact them : first name.last name@ifa-international.org • Cover: © Qualcomm Technologies, Inc., © CLEVERDIS 2019 - Registration of Copyright September 2019 Information presented in this publication is purely indicative in order to illustrate subjects contained therein. 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