National Hardwood Magazine - Christmas 2022

BE PART OF BUILDING

BE PART OF BUILDING SOMETHING BIG We have the COOKIES Santa really wants this Christmas! Where We’ve Been It’s no secret, the hardwood industry has been losing market share to products that look like wood, but have none of the natural benefits or authentic attributes of Real American Hardwood. In order to recapture market share and improve industry stability, hardwood organizations united to form the Real American Hardwood Coalition. Live-Edge Cookie Slabs available in a variety of shapes and sizes up to 7’ wide. Where We Are The goal is to develop a national consumer promotion campaign on a scale that’s never been seen before. And a lot has been accomplished in a short period of time—including the completion of an extensive consumer research initiative, establishing brand guidelines, registering trademarks, and launching social media profiles. Where We’re Going, Together The next steps will have the largest impact on the industry and require buy-in from all industry stakeholders. The Coalition is preparing to launch a comprehensive promotion campaign—including a consumeroriented website, in-store promotion at top big box stores, a broad media relations campaign, social media influencer partnerships, print and web advertising, and much more. How You Can Get Involved Moving the campaign forward and expanding its reach will take the support of the entire industry—for the benefit of the entire industry. ■ Make a voluntary contribution to help fund the consumer promotion campaign. ■ Use the Real American Hardwood logo on your sales and marketing communications, facilities and vehicles, products, and website. ■ Follow @RealAmericanHardwood on Instagram and Facebook, and tag #RealAmericanHardwood in your social media posts. Visit RealAmericanHardwood.org to learn more and get on board. OVERSEAS HARDWOODS COMPANY OHC.net 800.999.7616 CHRISTMAS 2022 n NATIONAL HARDWOOD MAGAZINE 7