Softwood Forest Products Buyer - July/August 2019

Softwood Forest Products Buyer - July/August

The Forest Products www.softwoodbuyer.com Vol. 34 No. 4 The Softwood Industry’s Only Newspaper...Now Reaching 38,226 firms (20,000 per issue) July/August 2019 WRCLA Celebrates 65th Anniversary Cedar Summit Photos by Zach Miller Preston Johnson and Chelsea Brown, Patrick Lumber Co., Portland, OR; Hayden Malz, Doubletree Forest Products Ltd., Burnaby, BC; Allen Fitzpatrick, Delta Cedar Specialties Ltd., Delta, BC; and Kyle Jones, West Bay Forest Products Ltd., Langley, BC Jack Draper, WRCLA, Current President, Vancouver, BC; Jim Gillis, Haida Forest Products Ltd., Burnaby, BC; Shane Harsch, Interfor Corp., Burnaby, BC; Greg Smith, Gilbert Smith Forest Products Ltd., Barriere, BC; Doug Clitheroe, WRCLA, Past Chairman, Maple Ridge, BC; Jeff Derby, Precision Cedar Products Inc., Langley, BC; and Carlos Furtado, Furtado Forest Products Ltd., Port Coquitlam, BC - all past chairmen of the WRCLA. Additional photos on pages 12, 14 & 16 Kelowna, BC-The Western Red Cedar Lumber Association (WRCLA) recently welcomed members and guests to its 65th Cedar Summit, which was held this year at Delta Hotels by Marriott Grand Okanagan Resort At this event, the WRCLA gave a presentation about how the Western Red Cedar (WRC) industry has undergone massive changes over the last 65 years, from changes in fiber supply, trade sanctions and distribution shifts to the most recent threat, the proliferation of non-wood competitors. WRCLA Managing Director Jack Draper addressed the need to engage broader industry involvement to fight this non-wood battle. WRCLA promotional tactics and program elements were presented by Bare Advertising and Communications, which demonstrated how to keep Real Cedar front and center through a strategic platform of advertising, and the exponential growth the brand experi- Continued on page 24 Additional photos on pages 16 & 18 Vancouver Hosts NAWLA Regional Meeting Photos by Zach Miller Vancouver, BC-The Vancouver Club, located here, was the recent site of a Regional Meeting hosted by the North American Wholesale Lumber Association (NAWLA), which is headquartered in Chicago, IL. The agenda included opening remarks by NAWLA leadership, an education session and ended with cocktails and networking. The scheduled panel discussion was titled Storm Clouds on the Continued on page 24 PCBC Fills Moscone Center with Annual Home-Building Industry Focus Photos by Zach Miller San Francisco, CA—The Moscone Center, located here, was the site of the recent Pacific Coast Builders Conference (PCBC). This homebuilding industry-focused event draws thousands of influential builders, and those associated with the built industry, and provides ample opportunity for connection, engagement and dialogue. Continued on page 24 PRSRT STD U.S. POSTAGE PAID JEFFERSON CITY. MO PERMIT NO. 303 Address Service Requested The Softwood Forest Products Buyer P.O. Box 34908 Memphis, TN 38184-0908 Michael McInnes, C&C Wood Products Inc., Quesnel, BC; Dave Farley, BC Wood Specialties Group, Langley, BC; and Mike Pidlisecky, Woodtone, Chilliwack, BC Additional photos on page 18 & 20