National Hardwood Magazine - November 2011

CASCADE HARDWOOD GROUP -

CASCADE HARDWOOD GROUP - Continued from page 20 successful, especially in this economy,” he explained. “One of the biggest ones is having quality people in sales, management and in the sawmill. You cannot have a successful business without having really high quality people involved. “Secondly our customers and our distributors are very important to us and we’ve helped them and they’ve helped us through this economy. Lastly, the species that we harvest, Alder and Maple are versatile and can do so many different things. It can be stained easily and it has great machinability With approximately 200 employees between the facilities, Syre said Cascade employees are a team. “It’s a team effort. Everybody is trying to create new opportunities and thinking innovatively while being able to change on the fly. So our volume and our ability to move a pretty significant amount of lumber continues to increase while affording flexibility in shipping to our customers.” Cascade Hardwood Group is Forest Stewardship Council certified. “Along with our FSC certification, we support certain educational efforts about the Alder specie Looking For a Trusted Hardwood Solution? Hermitage Hardwood knows good communication produces good solutions. We’re always ready to discuss your hardwood needs, and to deliver the best products and services available. Let’s Talk. Our Species • Appalachian White & Red Oak • Appalachian Black Walnut • Hard & Soft Maple • Yellow Poplar • Cherry • Ash • Basswood • Hickory Our Services • Kiln Drying • Export Prep • Newman EPR24 Double Surfacing • Straight Line Ripping • Double End Trim • Walnut Steamer • Global Preparation, Documentation & Distribution Hardly Run-Of-The-Mill. PHONE 931.526.6832 2 FAX 931.526.4769 HermitageHardwood.com Hardwood.co m and supporting some of the association opportunities in our local timber department. It’s an important part of our operation, supporting the timber, the log and the overall silviculture because it all must begin with the tree.” According to Syre, excellent customer service, knowledge of the product and flexibility set our company apart from the crowd when it comes to providing quality Hardwood lumber. “We get involved with our customers to make sure we understand what they’re trying to do and that they’re buying the appropriate product for that particular application,” he explained. “A lot of times it’s a bit challenging for them to make certain they’re getting the best product for their end use. They may need to go up a grade to get more yield or maybe they really don’t need as high of a grade, but a lower grade at a cheaper price. The important thing to us is that our customers get what they need so they’re successful and they can buy ahead. We realize that our success is predicated by their success. “On the other side we offer a great deal of flexibility in our mills. We fill orders with more regularity than a lot of our competitors and we feel that we have a superior product that our competitors have a hard time competing with.” A testament to Syre’s statement, Cascade Hardwood’s lumber has been utilized in several prestigious applications. “Bill and Melinda Gates are adding on to an organization they are very involved with up by the Space Needle,” Sales Manager Ron Wilson explained. “One room in particular is called the Jewel Box and it’s all Cascade Hardwood’s 8/4 Alder product. “Primary targets for Cascade’s products are the distribution yards throughout North America and North American exporters. Through distribution our lumber products are going into appearance grade applications such as furniture, cabinet and panel manufacturers. “Like Alder, Pacific Coast Maple has no heart and sapwood color differences, which make it an unusual kind of Maple. Our group produces approximately 4 million board feet of Maple per year.” From a marketing standpoint Wilson said the Cascade Hardwood Group has four salesmen that market the various lumber products the two mills manufacture. “Jeff Lockey handles all of our export markets along with the Pacific Northwest region,” he explained. “Marlin Langworthy handles the Great Lakes region, along with the Rocky Mountain. I handle some export and the Southwest territory. Currently I’m transitioning the Texas, Oklahoma, and Central- South markets to a new salesman, Anthony Walker. Sam Stenerson is our newest salesman and will soon be working with our California customers. “It’s important for us to produce a broad range of products because people depend on us for Alder lumber,” Wilson continued. Our 54 Hardwoods Have Resiliency

CASCADE HARDWOOD GROUP - Continued Port Angeles mill was the first Alder mill capable of producing 12-foot lengths and 8- foot 3-inch lumber for people that need a 96- inch yield.” Wilson said he attributes much of the success of the Cascade Hardwood Group to the species itself. “At some point you’ve got to give credit to Mother Nature,” he said. “Alder is a very unusual specie, it is so workable and adaptable, people that use Alder fall in love with it for its natural characteristics.” Cascade Hardwood’s new equipment and new programs have allowed the company to better serve their customers. “We plan to continue making necessary additions and upgrades in order to maintain not only efficiencies in production, but the quality products needed to meet the demands of our customers now and into the future,” Wilson said. The Cascade Group is a member of the National Hardwood Lumber Association and the American Hardwood Export Council. For more information visit www.cascadehardwood.com. passed, low effort, tactile control of all hydraulic functions. These controls are ergonomically designed, and adjustable to fit a wide variety of operators. ■ Polished and Full Bottom Tapered Forks – Ideal for handling lumber. J.B. Mayes, manager, product strategy Internal Combustion Engine trucks, NACCO Materials Handling Group said, “We update product lines as necessary using a robust, review gate process to ensure quality. Using active voice of the customer information, we are constantly striving to deliver new products with high durability, low cost of ownership and excellent productivity. “Hyster Company is one of the best-known names in the industry, with a reputation of making durable lifting equipment dating back to the 1920s,” Mayes continued. “For more than eight decades, Hyster has continuously developed its product offering and service network to become the leading international player it is today.” Distribution and support for Hyster products are organized globally into North America and Canada, Latin America, Europe, the Middle East and Africa, and Asia–Pacific regions. Today, Hyster offers a comprehensive range of warehousing equip- Please turn the page HYSTER - Continued from page 22 hood. Repositioned foot pedals provide improved floor space, while better engine cooling keeps operators more comfortable. Infinitely adjustable tilt steer column accommodates any size operator. ■ Hydrostatic Steer Axle – The elastomericmounted Hyster designed cast ductile iron steer axle with transverse, double-acting hydraulic cylinder, tapered roller spindlesupport bearings and non-adjustable tie rods provide maximum durability and superior steering control for easy maneuvering and low maintenance. Key features: ■ Oil-Cooled Wet Disc Brakes – Provide excellent stopping power and extremely long service life. Brakes are completely sealed from water and dirt making them ready for your harshest environments. ■ Duramatch Transmissions – Lower operating costs by reducing tire spin and brake wear, while improving operator control and efficiency. • Auto Deceleration System extends brake life by up to 60 percent by automatically slowing the truck when the accelerator pedal is released. • Controlled power reversal feature virtually eliminates tire spin, increasing tire life by up to 50 percent. This feature is programmable to match the needs from delicate to more aggressive settings for maximum productivity. ■ TouchPoint mini-levers – Provide unsur- Augusta Lumber NOVEMBER/2011 55