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nieuw realisme en pop art uit de jaren 60 - Borzo

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Warning to Licht<strong>en</strong>stein, Perman<strong>en</strong>t wave 1968<br />

gouache on board with corrugated plastic, signed,<br />

titled and dated on the reverse, 100 x 75 cm<br />

Woody van Am<strong>en</strong> is the fi rst Dutch <strong>art</strong>ist to leave for<br />

the New World, along with his wife Cocky, in 1961. “At<br />

that time many Dutch <strong>art</strong>ists w<strong>en</strong>t to Paris, but we had<br />

already done that. We w<strong>en</strong>t by ship and arrived in the<br />

middle of the consumer society. It took a while to take<br />

it all in. A marvellous world. All those neon advertising<br />

signs. We didn’t have those in Rotterdam. If you are<br />

receptive to all that movem<strong>en</strong>t, all that dynamism in<br />

New York, it stays with you forever”, according to Van<br />

Am<strong>en</strong>.<br />

In New York Van Am<strong>en</strong> is plunged into an <strong>en</strong>vironm<strong>en</strong>t<br />

of black jazz music, unlimited consumption culture,<br />

exciting exhibitions, junk <strong>art</strong> and neon light. He visits the<br />

<strong>art</strong>ists’ cafés Dill<strong>en</strong>’s Bar and Cedar Bar in the Village<br />

and goes with the New York <strong>art</strong>ists he meets there to the<br />

coastal town of East Hampton where he meets Willem <strong>de</strong><br />

Kooning. Wh<strong>en</strong> he returns to Rotterdam Woody no longer<br />

paints in his former abstract-expressionist style – the <strong>art</strong><br />

he produces is chiefl y inspired by Pop Art. As he says<br />

himself: “If I hadn’t gone to America, I would probably<br />

still just be painting”. In 1964 he moves to a studio building<br />

on the Lambertusstraat in Rotterdam. This quickly<br />

becomes a repository for <strong>art</strong>ists taking on the new times.<br />

“We talked about what and who we admired. I discovered<br />

new materials, like plastics and st<strong>art</strong>ed to use bright<br />

fl uoresc<strong>en</strong>t colours.<br />

Looking back maybe you could say that in Rotterdam<br />

Pop Art was a binding factor, but had more effect on the<br />

attitu<strong>de</strong> of the <strong>art</strong>ists rather than as a style in the <strong>art</strong>”.<br />

mo<strong>de</strong>rn & contemporary <strong>art</strong><br />

Blue, red and gre<strong>en</strong> 1968, assemblage, 62.5 x 41 x 12 cm<br />

In 1963 Van Am<strong>en</strong> paints well-known Dutch brands<br />

such as Wrigley chewing gum and RVS Verzekering<strong>en</strong><br />

as Pop elem<strong>en</strong>ts in his otherwise abstract-expressionist<br />

paintings. He also makes his fi rst assemblage in 1963.<br />

His confrontational, but also ironically int<strong>en</strong><strong>de</strong>d,<br />

Elektrische Stoel (Electric Chair) causes a stir. “I had<br />

ma<strong>de</strong> the chair shortly after returning from America in<br />

response to the <strong>de</strong>ath s<strong>en</strong>t<strong>en</strong>ce giv<strong>en</strong> to a 14 year-old<br />

black boy. It was my not very subtle way of expressing<br />

my protest about this”. In 1964 Van Am<strong>en</strong> is invited for<br />

the Nieuwe Realist<strong>en</strong> (New Realists) exhibition in the<br />

Geme<strong>en</strong>temuseum D<strong>en</strong> Haag. In g<strong>en</strong>eral the exhibition<br />

is viewed as extreme, bizarre and provocative.<br />

Woody’s contribution is a piece criticising the<br />

advancing terror of television.<br />

In the years that follow Van Am<strong>en</strong> experim<strong>en</strong>ts freely.<br />

With new industrial materials such as plastics, polyester,<br />

perspex and neon he makes amazing assemblages<br />

and objects that seamlessly fi t the times. From Van<br />

Am<strong>en</strong>’s point of view <strong>art</strong> is everywhere, you just have<br />

to see it. ‘Art happ<strong>en</strong>s to you’ is a favourite credo.<br />

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