Download do Arquivo - IBGM

The main change in this edition of
the Jewellery Design Preview
is the incorporation of the costume
jewelry segment as an incentive to
entrepreneurs and designers of this area
to increasingly take part in the project.
By doing this, we are encouraging the
incorporation of creative design into
costume jewelry which, as jewelry, has
been playing an outstanding role in both
the domestic and international markets.
Because of the significant presence
of the costume jewelry companies at
the five regional workshops, we have
selected a number of photographs
of their creations and are pleased
to publish them in this document.
with the aim of creating synergies
and maximizing efforts in the phase
of research and in the definition of
inspiration sources, we once again
invited the Integration Committee to
attend, which is composed of experts
in charge of similar projects in the
trade associations that make up the
Fashion System, such as ABEST, ABIT
and ASSINTECAL, apart from Objeto
Brasil, to which we are thankful.
As in all previous years, during
FENINJER an IBGM fashion and design
consultant will lecture on the Preview
and a jewelry exhibition will be held
representing the five trends, taking
advantage of the large number of
HÉCLiTON SANTiNi HeNriQUeS
President of IBGM
retailers and journalists at the event.
After the national launch, twelve
events will be held in the States
supported by Sebrae, to promote these
trends more broadly, especially to
retailers, the press, and consumers.
It is important to mention that this
publication constitutes an important
tool for promotional activities abroad,
strengthening the good image of
Brazilian design, the main pillar of the
strategy to expand Brazilian jewelry
and costume jewelry in the international
market. The pieces on display will be
given extensive publicity in the actions
to be carried out abroad under the
umbrella of the Integrated Sectoral
PAULO TArCÍSO OKAMOTTO
Director President of Sebrae
Export Program for Gemstone, Jewelry
and Costume Jewelry, which has been
developed together with APEX – BRAZIL.
It is also worth reminding that this
book is part of the full design promotion
cycle - product research, development,
manufacturing, and promotion - that
has been developed by IBGM with the
support of SEBRAE. we know that its
dissemination will continue to play the
role of contributing to the production
of jewelry and costume jewelry with
a creative and innovative differential,
ensuring their competitiveness
in Brazil and in the increasingly
competitive international market.
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