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Pesquisa de Confiança 2013 - Apas

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VAREJO NA PONTA DA CADEIA PRODUTIVA<br />

Varejo e indústria <strong>de</strong>vem olhar juntos para o consumidor e promover a<br />

entrega <strong>de</strong> suas promessas <strong>de</strong> maneira consistente<br />

MENSAGENS<br />

VAREJO<br />

SHOPPER<br />

EXPERIÊNCIA<br />

CONSISTÊNCIA CONFIANÇA<br />

Nielsen<br />

28

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