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The following dissert<br />
a t i o n p r o v e s b y<br />
means of studies of<br />
the affec-tive memory<br />
k e p t i n c l o t h e s ,<br />
proving that fashion is<br />
more than covering a<br />
body, fashion is about<br />
writing a story, it is<br />
about kept moments<br />
and have tangible objects<br />
as time capsules<br />
for memories. Keywords:<br />
1. Fashion. 2.<br />
Affective Memory. 3.<br />
Clothing. 4. Zeitgeist. 5.<br />
Semiotics.<br />
Abstract<br />
afective memory<br />
2017
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