The Creative Blog Business Planner

BLOG 

BUSINESS 

PLANNER 

FOR CREATIVE BLOG BABES

COPYRIGHT & TERMS OF USE 

© 2017 The Daily Pursuit 

The Creative Blog Babes Planner and all files are associated with it are under copyright of THE DAILY PURSUIT 

A.K.A NICHOLE STOCKMAN. 

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Copy or alter the files in any way 

Reproduce any part of the Creative Blog Planner without written permission from THE DAILY PURSUIT 

Distribute the files on your site, friends, etc. This is for personal use only. 

Contact: thedailypursuit@outlook.com 

nichole stockman 

© 2017 THE DAILY PURSUIT

this blog business planner belongs to: 

I ______________________________________________________________ 

vow to pursue my passions, and turn them into purpose through my creative blog 

business. I will manifest my goals and turn them into actionable plans and strategies. 

I will be a #creativeblogbabe 


SHE 

DESIGNED 

A LIFE SHE 

LOVED 


Make 

yourself, 

proud. 


THERE IS NO FORCE 

MORE POWERFUL 

THAN A WOMAN 

DETERMINED TO RISE. 


#Girlboss 


BUSINESS 

PLANNING 


MY CREATIVE BUSINESS 

mission statement 

my why 

business purpose 


YEAR IN REVIEW 

JANUARY FEBRUARY MARCH 

APRIL MAY JUNE 

JULY 

AUGUST 

SEPTEMBER 

OCTOBER 

NOVEMBER 

DECEMBER 


YEARLY FINANCES 

JANUARY 

FEBRUARY 

MARCH 

INCOME: 

INCOME: 

INCOME: 

EXPENSES: 

EXPENSES: 

EXPENSES: 

TOTAL: $ TOTAL: $ TOTAL: 

$ 

APRIL 

MAY 

JUNE 

INCOME: 

INCOME: 

INCOME: 

EXPENSES: 

EXPENSES: 

EXPENSES: 

TOTAL: $ TOTAL: $ TOTAL: 

$ 

JULY 

AUGUST 

SEPTEMBER 

INCOME: 

INCOME: 

INCOME: 

EXPENSES: 

EXPENSES: 

EXPENSES: 

TOTAL: 

$ 

TOTAL: 

$ 

TOTAL: 

$ 

OCTOBER 

NOVEMBER 

DECEMBER 

INCOME: 

INCOME: 

INCOME: 

EXPENSES: 

EXPENSES: 

EXPENSES: 

TOTAL: 

$ 

TOTAL: 

$ 

TOTAL: 

$ 


PRODUCTS AND SERVICES 

PRODUCT/SERVICE 

BENEFIT TO READERS PRICE LAUNCH DATE 


BRAND STYLE GUIDE 

LOGO 

color pallette 

fonts 

brand tagline 


MY IDEAL READER 

AGE: 

GENDER: 

FAMILIAL STATUS: 

CAREER: 

HOBBIES: 

WHERE DO THEY EAT? 

WHERE DO THEY SHOP? 

WHAT ARE THEIR HOBBIES? 

WHAT DO THEY WATCH/READ? 

WEBSITES THEY VISIT: 

THEIR BIGGEST 

CHALLENGES IN LIFE: 


BLOGS AND RESOURCES TO FOLLOW 

MY FAVORITE BLOGS 

MY FAVORITE RESOURCES 


LOGIN AND PASSWORDS 

Login 

Password 


TRACKING + 

ANALYTICS 


SITE ANALYTICS 

SESSIONS USERS PAGEVIEWS PAGES/SESSION DURATION BOUNCE RATE 

January 

February 

March 

April 

May 

June 

July 

August 

September 

October 

November 

December 


SOCIAL MEDIA STATS 

EMAIL FACEBOOK INSTAGRAM PINTEREST TWITTER GOOGLE+ 

January 

February 

March 

April 

May 

June 

July 

August 

September 

October 

November 

December 


AFFILIATE TRACKING 

PRODUCT/BRAND LOGIN PASSWORD PAYOUT AMOUNT NOTES: 


SPONSORSHIPS 

BRAND/SPONSOR CONTENT TO COVER PAYOUTAMOUNT NOTES: 


CONTENT 

PLANNING 


BLOG POST CHECKLIST 

Outline and Research Post 

SEO Friendly Title 

Research Relevant Keywords 

Write Rough Draft 

Relevant Photos + ALT Text 

Relevant Relatable Past Posts 

Pinterest Images 

Edit and Proofread 

Opt-in + Freebie, if applicable 

Click-to-tweet 

Share Icons Visible 

Promote 


BLOG POST IDEAS 

POST TITLE: 

DATE: 

CATEGORY: 

KEYWORDS: 

AFFILIATE LINKS: 

OPT-IN IDEAS: 

CHECKLIST: 

RESEARCH DRAFT RE-EDIT PUBLISH 

PROMOTE ON: 

FACEBOOK 

TWITTER 

INSTAGRAM 

PINTEREST 

POST TITLE: 

DATE: 

CATEGORY: 

KEYWORDS: 

AFFILIATE LINKS: 

OPT-IN IDEAS: 

CHECKLIST: 

RESEARCH DRAFT RE-EDIT PUBLISH 

PROMOTE ON: 

FACEBOOK 

TWITTER 

INSTAGRAM 

PINTEREST 


POST IDEAS 


BRAIN DUMP! 


MONTHLY GOALS 

MONTHLY GOALS AND PRIORITIES 

1. 

2. 

3. 

GOALS 

GOAL 1: STRATEGIES COMPLETE BY: 

ACCOMPLISHED 


ACCOMPLISHED 


ACCOMPLISHED 


WEEKLY TASKS 

MONDAY TUESDAY WEDNESDAY 

THURSDAY FRIDAY SATURDAY/SUNDAY 


TO DO’S 


TOP 10 POSTS 

FOR THE MONTH OF: 

BLOG POST AFFILIATE PRODUCTS TO PROMOTE CATEGORY READER FEEDBACK 


MONTHLY PRIORITIES 

PRIORITY #1 

STRATEGIES FOR PRIORITY #1 

PRIORITY #2 


PRIORITY #3 



MONTHLY STAT’S 

Traffic 

Social Media 

USERS: 

PAGEVIEWS 

SESSIONS: 

BOUNCE RATE: 

PAGES/SESSION: 

FACEBOOK: 

TWITTER: 

INSTAGRAM: 

SUBSCRIBERS: 

Email List 

PINTEREST: 

BLOGLOVIN: 

GOOGLE +: 

WHAT WORKED THIS MONTH: 

WHAT DIDN’T WORK: 

HOW TO IMPROVE: 


Today’s Mantra: 

DAILY TO DO’S 

SCHEDULE GOAL 1: 

COMPLETED 

NOT COMPLETED 

HOW TO ACCOMPLISH GOAL FOR ANOTHER DAY: 

GOAL 2: 

COMPLETED 

NOT COMPLETED 


GOAL 3: 

COMPLETED 

NOT COMPLETED 



MONTHLY BLOG AUDIT 

Review Top 10 Posts 

Review Top 10 Affiliate Links 

Is each post SEO friendly? 

Do all the links work in each post? 

Update relevant affiliate links to top 10 posts 

Update sidebar ads + affiliate links 

Update graphics and Pinterest Images to top 10 Posts 

Check that email workflows are sending 

Promote top 10 posts and automate 

Additional Opt-In’s if necessary 

Make sure subscriber forms work 

Figure out end of the month income and expenses 


GOAL 

SETTING 


YEARLY GOALS 

AMOUNT OF MONEY I NEED TO MAKE FROM MY BUSINESS: 

/ WEEK 

/ MONTH 

/ YEAR 

3 THINGS I WANT TO ACCOMPLISH AT THE END OF THE YEAR 

1 

2 

3 

WAYS TO ACHIEVE MY GOALS: 

HOW I WILL CELEBRATE ACHIEVING MY GOALS: 


QUARTERLY GOALS 

90 DAY PERIOD:___________________________________________________________ 


/ QUARTER 

3 THINGS I WANT TO ACCOMPLISH AT THE END OF THE QUARTER: 

1 

2 

3 




MONTHLY GOALS 

FOR THE MONTH OF:___________________________________________________________ 


/ MONTH 

3 THINGS I WANT TO ACCOMPLISH AT THE END OF THE MONTH: 

1 

2 

3 




EMAIL 

PLANNING 


CAMPAIGN TRACKER 

CAMPAIGN NAME: 

DATE: 

OPT-IN IDEA: 

CONTENT: 


DATE: 

OPT-IN IDEA: 

CONTENT: 


DATE: 

OPT-IN IDEA: 

CONTENT: 


DATE: 

OPT-IN IDEA: 

CONTENT: 


AUTOMATED EMAILS 

WORKFLOW: 

SENT OUT WHEN SUBSCRIBER: 

NUMBER OF EMAILS TO SEND OUT: 

SEQUENCE OF EMAILS: 

WORKFLOW: 

SENT OUT WHEN SUBSCRIBER: 

NUMBER OF EMAILS TO SEND OUT: 

SEQUENCE OF EMAILS: 


SALES FUNNEL 

OPT-IN/FREEBIE IDEA: 

HOW DOES IT VALUE YOUR READER? 

PRODUCT TO PROMOTE: 

EMAIL TOPIC #1 




EMAIL #5/SALES PITCH: 


CALENDARS 


2018 YEARLY CALENDAR 

JANUARY 

7 

14 

21 

28 

1 

8 

15 

22 

29 

2 

9 

16 

23 

30 

3 

10 

17 

24 

31 

4 

11 

18 

25 

6 

13 

20 

27 

5 

12 

19 

26 

FEBRUARY 

4 

11 

18 

25 

5 

12 

19 

26 

6 

13 

20 

27 

7 

14 

21 

28 

1 

8 

15 

22 

3 

10 

17 

24 

2 

9 

16 

23 

MARCH 

4 

11 

18 

25 

5 

12 

19 

26 

5 

13 

20 

27 

7 

14 

21 

28 

1 

8 

15 

22 

29 

3 

10 

17 

24 

31 

2 

9 

16 

23 

30 

APRIL 

1 

8 

15 

22 

29 

2 

9 

16 

23 

30 

3 

10 

17 

24 

4 

11 

18 

25 

5 

12 

19 

26 

7 

14 

21 

28 

6 

13 

20 

27 

MAY 

6 

23 

20 

27 

7 

14 

21 

28 

1 

8 

15 

22 

29 

2 

9 

16 

23 

30 

3 

10 

17 

24 

31 

5 

12 

19 

26 

4 

11 

18 

25 

JUNE 

3 

10 

17 

24 

4 

11 

18 

25 

5 

12 

19 

26 

6 

13 

20 

27 

7 

14 

21 

28 

2 

9 

16 

23 

30 

1 

8 

15 

22 

29 

JULY 

1 

8 

15 

22 

29 

2 

9 

16 

23 

30 

3 

10 

17 

24 

31 

4 

11 

18 

25 

5 

12 

19 

26 

7 

14 

21 

28 

6 

13 

20 

27 

AUGUST 

5 

12 

19 

26 

6 

13 

20 

27 

7 

14 

21 

28 

1 

8 

15 

22 

29 

2 

9 

16 

23 

30 

4 

11 

18 

25 

3 

10 

17 

24 

31 

SEPTEMBER 

2 

9 

16 

23 

30 

3 

10 

17 

24 

4 

11 

18 

25 

5 

12 

19 

26 

6 

13 

20 

27 

1 

8 

15 

22 

29 

7 

14 

21 

28 

OCTOBER 

7 

14 

21 

28 

1 

8 

15 

22 

29 

2 

9 

16 

23 

30 

3 

10 

17 

24 

31 

4 

11 

18 

25 

6 

13 

20 

27 

5 

12 

19 

26 

DECEMBER 

2 

9 

16 

23 

30 

3 

10 

17 

24 

31 

4 

11 

18 

25 

5 

12 

19 

26 

6 

13 

20 

27 

1 

8 

15 

22 

29 

7 

14 

21 

29 

NOVEMBER 

4 

11 

18 

25 

5 

12 

19 

26 

6 

13 

20 

27 

7 

14 

21 

28 

1 

8 

15 

22 

29 

3 

10 

17 

24 

2 

9 

16 

23 

30 


2018 YEARLY CONTENT CALENDAR 

JANUARY FEBRUARY MARCH 

APRIL MAY JUNE 

JULY AUGUST SEPTEMBER 

OCTOBER NOVEMBER DECEMBER 


Editorial 

SUNDAY MONDAY TUESDAY 

NOTES AND IDEAS: 

a plan without a 

goal, is just a wish 


Calendar 

WEDNESDAY THURSDAY FRIDAY SATURDAY 


Monthly 

MONTHLY GOALS: 


MONTHLY MANTRA: 


Calendar 



Monthly 


REMINDERS: 

#creativeblogbabe 


Calendar 



Weekly 

TASK SUNDAY MONDAY TUESDAY 

BLOG: 

SOCIAL MEDIA: 

EMAIL LIST: 

LEARNING: 

OTHER: 

OTHER: 


Tasks 



Social Media 

TASK SUNDAY MONDAY TUESDAY 

FACEBOOK: 

TWITTER: 

INSTAGRAM: 

TWITTER: 

OTHER: 

OTHER: 


Calendar 



SOCIAL MEDIA 


SOCIAL MEDIA ACCOUNTS 

SOCIAL MEDIA LOGIN PASSWORD 


SOCIAL MEDIA GOALS 

Instagram: 

Twitter: 

# OF FOLLOWERS: 

BY DATE: 

STRATEGIES TO USE: 


BY DATE: 


Facebook: 

Pinterest: 


BY DATE: 



BY DATE: 



POST SCHEDULER 

instagram 

TIMES TO POST: 

FREQUENCY: 

THEME & CONTENT IDEAS: 

GOALS: 

twitter 


FREQUENCY: 


GOALS: 

facebook 


FREQUENCY: 


GOALS: 


2018 IN REVIEW 

TRAFFIC AND GROWTH 

Did you meet your traffic and growth goals for 2018? YES NO 

What strategies worked best? What strategies didn’t work? How can you improve on your strategies? 

Which posts created the most traffic? 

Which posts created the least amount of 

traffic? 

Ways to improve next year: 

SOCIAL MEDIA GROWTH 

Did you meet your social media goals for 2018? YES NO 


Social media that brought the most success: 

Which platform creates the least amount 

of traffic? 

Ways to improve next year: 


2018 IN REVIEW 

MARKETING 

Did you meet your marketing goals for 2018? 

YES 

NO 


Which marketing tools worked best? Which marketing tools didn’t work? Ways to improve next year: 

FINANCES 

Did you meet your financial goals for 2018? YES NO 


Which income sources wokred the best? Which income sources didn’t work? Ways to improve next year: 


2018 reflection 


Best, Worst & Celebrate 

BECAUSE NO SUCCESS IS TOO SMALL TO CELEBRATE!

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